Pricing Strategies to Fight Stagflation Price Strategies that Beat Stagflation

It's hard enough to steer an organisation through times that are characterized by high inflation or a recession. But, it's more difficult when they're occurring simultaneously.

It is also known as stagflation, and economists forecast an era of stagflation which is expected to last until 2024.

There is a chance that you're currently looking to lower the cost of your business and alter the overall strategy of growth.

Is the price fair?

As the Chief Product Officer at Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently identified pricing as one of the crucial tools the company employed in order to reach their revenue goals.

and Kurt is of the opinion that iterative pricing could be an effective plan of action for market volatility.

Two one-hour conversations with sales representatives Todd Stellfox and Tony Markov talked to Kurt about price strategies that work in the most volatile of markets, and more. Take a listen to the two interviews, and read highlights from each.

There are a few reasons why you shouldn't rely On your competitor's price is

How your competition could get incorrect about their product's value (2 mins):

Strategic Pricing Strategies for Inflation and Foreign Exchange

Position of pricing based on the purchasing power of the region (2 minutes):

What is the best way to price a new product?

What is the best formula to use for the value to business in launching a new item (4 minute):

How the US and Europe consider pricing

The past was that early-stage companies in the US had a greater concern with capturing market share and European businesses felt the issues of cross-border trade more strongly But changes are taking place. (2.5 minutes):

Pricing Strategies to Break Into New Markets

Strategies for horizontal vs. Vertical expansion models (18 hours):

Iterative Pricing Using

How  can the platform help firms to analyze the cost of their goods (2 minute):

Full Videos

Listen to the complete interview of Tony and Kurt for more on global pricing strategies:

Watch the entire interview with Todd and Kurt to find out more information about ways to find the right measure of value and to discover additional revenue-generating opportunities across different market segments :

About Our Presenters

HTML1Kurt Smith, Chief Product Officer of

Kurt has been named the Director of Payments strategies, product strategy, as well as corporate development for, as well as the General Manager of Interactive Quotes (IQ). Before joining Interactive Quotes , Kurt was a long-time employee of IQ, managing and investing in software growth companies across the globe. In his professional life, Kurt has been a passionate advocate of helping organizations as well as individuals understand and develop their special capabilities to the highest potential. Kurt has worked for several of the fastest-growing software companies in the world, as an Operating Principal for Accel-KKR. In addition, he has worked in the context of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt began his professional career as a professional within FinTech as an Project Manager for Envestnet (NYSE ENV) while the company scaled by undergoing an IPO.

Todd Stellfox, Sales Manager at

Todd serves as sales manager of North America at where he supervises account executives selling the product across the globe. Todd is a veteran with more than 12 years in the industry as well as experience in the payment and SaaS business, and enjoys sharing his knowledge with others, and helping customers and colleagues achieve their goals. Todd is currently residing within Charlotte, VT with his family.

HTML1Tony Markov, Sales Team Lead at

Tony was the first member of's EMEA operations. He currently serves as an Key Account Executive as well as a Sales Team Leader in Amsterdam located in the Netherlands. Over eight years of experience working in SaaS and the vast majority of it focused on SaaS billing and payments, Tony is continuously involved in growth driven projects and talks with SMB and Enterprise SaaS companies looking to scale.

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