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The recession is slowing sales down for creators everywhere. If sales of your digital products are slow, at most you're with a good group. As budgets become tighter customers stop purchasing. The creators that prosper are the ones who understand one skill that is essential: acquiring customers.
Customer Acquisition basically is what are you doing at persuading new customers to purchase from you. If you're good in attracting new customers, you'll never be hungry. If you're feeling as if you're stuck on a hamster wheel, always looking for the place where your next customer will come from, this article is perfect to read.
For the record There are three methods to increase the size of your business: get more customers, get customers to spend more and get them to come again. In this article I'll concentrate on gaining more customers through offering five ways to boost your customer acquisition.
Hello, I'm Scott Moran, the co-founder of SamCart, the marketplace that caters to creators. And what I'm about to show you is pulled straight from a book we have called the Ultimate Guide to customer Acquisition. If you like the 5 methods we have listed below follow the link here to grab a free copy of this book to obtain 10 other strategies that are similar to it.
Then we'll move to #5...
5. Fewer Pages means higher conversion
Have you ever had the experience where you purchased something that you really liked that the vendor dragged you through the purchase? You waited, had to answer a bunch of questions, or even repeat the steps before you could buy?
No, of course there is no way. This is the age of Amazon. The age of Apple Pay. We are looking for the best product, then purchase it, then go on. People want simple, not complex. That's why an e-commerce transaction difficult!
Somewhere in the last few years, complexity was the norm. I'm sorry if this is familiar, but let's say I found you on social media today and I was interested in learning more. This is why I'm probably clicking the link in your bio or in the video description. This will likely take me to your home page. Then I click on items, study the various products you sell, select the one I like, click over to a sale page, then click on the checkout button, enter several forms to complete my purchase.
It's five clicks, and at least 4 different pages that I have to load in order to make a purchase! And if we're being honest it's a best case scenario! That doesn't even account for the extremely complex items we build every day because somebody has told us that we need a complex, multi-step , marketing "funnel".
The designers of our templates are believers in simplicity over complex. That's why our templates all follow our single-page design, where your audience can discover the products you offer make a purchase, complete their purchase, and even add more to buy all from the same page.
In the case of the acquisition of customers, we sought to determine how crucial it was to have simplicity over the complexity. To counter the "funnel legend," we got a think-tank together and tested one extremely simple idea that if you cut down the time from discovering to purchase, conversions will be higher. Simply put, "Screw those long, complex funnels. Delete the unnecessary pages and earn more revenue."
So we got a bunch of folks together, and conducted an enormous test together to make buying easier. The only thing we had to do was make everyone sign a pledge to link their sales page and their checkout page. The goal was to remove only one page from the sale procedure. It's nothing revolutionary. Just one click less, and one less page load.
If you don't the simplicity of design wins another time. One hybrid sales/checkout page converted 24.9 percentage higher than two distinct pages! The next time you're attracted to create a massive complex, complicated 11-step "funnel," remember this test.
That brings me back to the fourth point.
4. A shorter checkout process, better conversions
The premise here is super simple. If we make it easier on our customers to buy and buy, they will be more likely to purchase. We looked at our database and attempted to figure out what happens when purchasing is physically shorter. Therefore, instead of having every single visitor to type in their name, last name, email address, mailing address for billing password, phone number blood type or social security number as well as the name of their initial child...what is the result when we reduce the entire process?
We dug deep into the database and the figures were rather crazy. When you cut out billing address and shipping address sales increased by +35.1 percent! A whopping 35.1 percentage increase to conversions just by removing irrelevant fields while your customers are buying.
Have you ever had a moment when you purchased your own items? Go back to your selling procedure, and consider what kind of information you're asking for right now, that you actually don't need.
By opening the product and visit your Checkout Form settings inside of the drag-and-drop builder. That's where you can turn off fields that aren't needed with an option to check or uncheck. You'll be left with an optimized checkout experience, which is great for mobile viewing, and converts 35.1% higher than what you were using before.
3. The Latest Lead Offer
What are you asking new subscribers to do first? That's right, right after they register for the webinar, download a no-cost lead magnet, or just plain ole join my newsletter type stuff. If someone gives you their email, what are you asking for them to do?
Since if the answer you give doesn't include "I provide them with a discount offer to become a customer" If you don't, then you're not getting a large amount of potential customers currently. New subscribers will be the most exciting leads you can get! It's a shame how many creators that I have seen simply display the "Thanks for subscribing!" Message on the screen when you sign up to the mailing lists.
If you're trying to improve your sales to customers, let me show you how the best creators accomplish. When someone signs up to your email list, you can offer the recipient a discount to buy some thing. 20 percent off your most popular course, a quick downloadable template or the audio recording of a strategy session with an existing client...give them the opportunity to answer "YES" and accept right in the moment.
How do you make this happen. This is what we recommend...use one of our templates for single pages like Masterclass. Add a quick success message at the top and the countdown timer expires 48 hours after someone hits the page. Include the information about what you're selling your hottest new leads. Send your potential customers right to this one page to learn about your offer, get exited, and then buy.
2. Social Media Flash Sales
It's a simple idea. Creators who give their audience more opportunities to buy, win. Put more buttons for buying online! Toss out 2- or 3 day flash sales and then let the audience take advantage of special offers.
The reigning king of this plan? King Ashley Ann, find her @KingAshleyAnn on Instagram. Ashley and her team are constantly taking different trainings and templates, resources and much more, and are creating fast two or three day flash sales. As a result, the customer acquisition engine continues to grow, which creates excellent opportunities to convert those customers into repeat customers, and grow their profits.
In order to follow her example take a look at and then turn every page you've made to a template that is reusable over and over again. Launch your own flash sales by creating a new product by using the template that you're fond of, adding an countdown clock to the webpage and sharing with your audience.
What in the future? Customer acquisition city just by giving your audience more chances to buy.
And the final method of acquiring customers for creators...
1. The Bundle Deal
This one is fun. I want you to think about how informercials work for a moment. It's not my intention to suggest that you follow the extravagant behavior of the Shamwow guy. However, the last screen in every informercial can be a very effective way of persuading more viewers to buy.
It is not possible to get only an Flex Seal. It comes with flex seal with a second bottle and an applicator pen flex patches, a 12 month warranty... The point is, informercials sell lots of things since they present an offer which is worth more than the parts.
So how can us normal creators replicate this? Think about what other features you can bundle into your top selling items? What extra downloads, bonus courses, additional products, or pro-active guarantees can you add that will make a difference and convince people to convert more of their visitors into clients?
By using's bundle function, you can provide huge value for your site by showing visitors that they are getting lots of things when they purchase. Because we're digitally-based, you can create your own bundle, without spending on a dime of added expense. Offering more digital products can be inexpensive, and is the best way to attract to more clients.
It's a great skill to have. However, it's not a requirement. have to be an expert in order to reap the benefits you want. If your sales are feeling slow, and the prospect of acquiring new customers is giving you burning sensations, ensure that you download The Ultimate guide to customer acquisition. It's 100% free.
10 more strategies just like the five above are waiting for you to discover them.