YouTube icon
If you've never heard of the checkout UX this is the right time to investigate. Making a few changes to the checkout process can increase your purchase rate by an astounding 35.26%--making the checkout UX a well-kept secret to success in online transactions.
So, what is checkout UX? is here to tell you everything you should be aware of.
Decoding the World of UX
UX stands for customer experience. It is usually used to describe the experience of an online or website shop. Making sure that the user has a pleasant experience is crucial to closing sales and earning revenue. The goal to create UX is to design an easy, enjoyable user-friendly and efficient website. UX encompasses all elements of user experience, from speed of the website to the layout of the website, its functions, features accessibility, and (you probably guessed you're thinking of it) the checkout process.
What exactly is checkout UX? It is a measurement of how user-friendly shopping online is to complete. In particular, checkout UX will consider the payment flexibility, checkout form fields, and site structure/accessibility.
Let's take a closer look at these components and what you can do to make enhancements to the checkout experience.
The importance of payment Flexibility
The industry of payments is expanding and evolving constantly. What once was a singular cash-based currency now comprises an $81.03 billion digital payment industry. The customers can access numerous credit cards, debit cards, and mobile wallets. There is no reason to be surprised that online sellers struggle to stay ahead of the curve.
Despite these challenges, payment flexibility remains unquestioningly important. For instance, how will the customer buy your products in the event that your business isn't able to take their money?
This effortless transaction starkly contrasts with the checkout UX of a shop with limited choices for payment. In these cases, customers will have to find another payment option and enter their personal information manually that could be otherwise automated.
- The most popular debit and credit card compatibility
- Mobile wallet compatibility--including Apple Pay, Google Pay, Amazon Pay, Zelle, and PayPal
- Buy Now, Pay Later
's e-commerce platform (paired with its e-commerce platform (along with the SamPay processing processor) allows creators and sellers take all of the above.
Custom Checkout Formulas
If you're looking to make improvements to your checkout user experience, the checkout form is the perfect place to start. With the right eCommerce platform, this part of the checkout process will be easy to adjust for users' satisfaction.
When creating your checkout forms, you can choose from three different types of field fields you need to think about:
- Checkbox: Checkboxes could be the most simple form field that customers can interact by hand. In these cases, customers are able to simply select or de-check an option to checkout.
- Drop-down list: Like the name implies, you can include all of your products or checkout options into a drop-down list that customers can access. Buyers can simply select and scroll, while it highlights your products selection.
- Text input: To provide more individualized options It is the best way to let customers input the information they want to input in a text field.
You can read detailed instructions (with pictures and demos) on customizing your checkout forms here.
Checkout UX and Site Structure
- Does my website have security and protecting sensitive payment information? A majority of survey respondents have reported abandoning their carts due to a person not trusting the site to protect the information on their credit cards as per the Baymard Institute.
- How quickly does my site load through each step of the checkout procedure A similar study revealed that 13 percent of cart abandonments were caused by website stability issues.
- Is my checkout form on the product sales page, or do customers need to navigate my site for products percent of buyers who were surveyed reported that the lengthy, complex checkout process led to the abandonment of their cart.
These questions are central to your UX for your payment procedure. While many online sellers think that they need elaborate sites to make transactions, you could earn higher profits by creating a compelling appealing, useful, and engaging selling pages for every product.