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Google Analytics is a free online tool that gives you the path to success for the world of digital sales. For people who are unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part beginning. It is, however, extremely simple to use when you have the proper guidance. Here is a closer take a look at the five tips to be aware of Google Analytics tracking for eCommerce websites.
1: It's Much Easier than It Seems
First thing to know when journeying into the realm of Google Analytics is that it seems complicated and complex. Truthfully, it is much more simple than what it appears.
Google Analytics launched in November of 2005. Since it was first introduced, the platform has changed numerous times. 16 version updates have been released since 2021. Each time a new version is released, Google Analytics becomes a smaller amount smarter, and more friendly for users. It takes only three steps to setup your eCommerce tracking using Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the process of the integration of Google Analytics into your selling platform will depend on how friendly your platform is with the software. In the case of websites, there are only three steps:
- Allow Enhanced eCommerce Tracking within Google Analytics
- Integrate the Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete guide (with photos) for setting up your Google Analytics tracking here.
3: Why Do I Need Google Analytics for my eCommerce?
The more info you have to boost sales, the better. If you don't have the correct details, your website is operating in the dark. The tool can help sellers comprehend the way customers interact with their apps and websites. Google Analytics will tell you:
- What number of views specific items have received, allowing you to decide where you can increase production.
- Where your traffic is coming from--do users visit from the links on your social media websites? Or through an online search? Understanding how customers find you can help you expand and improve your selling strategies.
4 How accurate is Google Analytics eCommerce Tracking?
Do you want the app to not record? The tracking is what fuels Google Analytics' fire. When users block cookies or choose to opt out of tracking, Google Analytics will go without their information. So, there's always a chance that your site has seen greater number of interactions from users in comparison to Google Analytics reports.
The data Google Analytics can track is very exact. Google Analytics has an automated filter that blocks bots and spiders (web crawlers that are operated by the search engines) from data.
5: What Do I Contact Help With Google Analytics?
is also a paid service that you are able to access Google Analytics support:
- Grow Membership Level: Our Grow membership levels include the ability to receive 1-on-1 assistance from experts, which includes questions regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels there is a dedicated professional assigned to your account. This expert can support you through your Google Analytics setup or help you resolve any problems you might encounter with the platform.
What is the difference between Google Analytics 4 and Google Analytics 4.
As we mentioned above, Google Analytics is constantly evolving--and Google is in the process of an important platform change. The latest Google Analytics 4 offers updated privacy options, brand new integrations, better tracking, and smarter insight fueled by Google's machine learning technology. Google's eCommerce platform is compatible with both Universal Analytics and the new Google Analytics 4. Watch out for our guide to GA4--coming shortly.