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You've seen it before. When you visit a brand new site searching for the item or service that you require, and without warning you're lost- adrift in a sea of pop-ups, confusing texts and vague directions. You don't know what you're searching for, and you leave of the page without buying any product, feeling frustrated and annoyed with the entire experience.

This is NOT how you would want your customers experience. Prioritizing customer experience can help prevent this issue from occurring on your sales pages.

It's essential to consider User Experience (UX) when designing your sales pages. UX encompasses every aspect of how a user interacts with the business it provides services and the products it offers, such as how they feel about their time spent on the website.

In order to help your visitors benefit from your site and have a great time on your page Create your content with their needs with them in the mind of your customers. Here's how to do so:

1. Learn About Your People

Determine who is likely to buy your products be aware of their needs. Are they knowledgeable regarding your products or services? Or are you required to provide a brief explanation on your homepage? Do they want services you do not provide?and if so, are you make your site more accessible in order to fulfill the need of the customers?

Get feedback from your customers following their checkout, and be receptive to what they say. There's no way to tell when a piece of feedback will give you a new great idea to boost the sales of your business!

Once you know your customers You can customize your sales pages to guide them towards what they need as well as cut out unnecessary information which can distract users from completing their purchase.

2. It's Accessible

Accessibility is huge in the present UX area, however it's not the only reason why you shouldn't design using it as a consideration. Accessibility of your content to people with disabilities expands the reach of your content and can break away barriers that would otherwise hinder people's access to the content.

Here are some ideas to make your sales pages easily accessible

• Pick high-contrast text and background colors. If the background of your webpage is white, you can use black text and the reverse. Do not use colors as the only method to differentiate links- if there is a red link and the other green, a person who is colorblind might not know the different. Another method to distinguish hyperlinks is to use forms to help users navigate (ie: "Click the square button").
• You can add closed captions to your video or audio files. Although manually writing captions may not be an enjoyable job but it's vital for hearing impaired people to be able to use this feature. It's good to know that there are AI solutions that will automate captions for you, or you could hire a freelancer do the job for your.
• Avoid strobing lights or rapidly shifting brightness levels. These may negatively affect people with photosensitivity as well as people suffering from epilepsy. Certain websites ought to feel like an event, but the sales page you are on isn't one of them.

Accessibility is not a one-and-done solution, so it's important to think about it when you're creating something new on your sales page. Take a look at the Web Accessibility Initiative to keep your page up to date in line with the most recent guidelines.

3. Be Consistent

Utilize the same words in reference to your items across the entire site to keep your audience from becoming confused. Do not label your product as a pamphlet, instruction manual, comprehensive non-fiction handbook or guidebook all on the same website. Make sure you stick to one brand name so your audience will understand what they're getting.

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By following these guidelines, you'll be ready to take a look at your sales page and make sure it meets your newly discovered UX requirements!

We've got pre-made sales page templates, which have proven to work that you can try on for free by using our 7-day trial. Try today for free and discover the reasons why thousands of users just like you made the switch.