You must know the strategies for Customer Retention from Funk Roberts

Feb 7, 2025

Four crazy strategies Funk Roberts Use to Boost the engagement, retention and income (PROOF Inside!) Reader The disclosure

If you're running an online website for membership, maintaining the existing members on board is difficult than acquiring new members. The process of bringing new members onto your board is crucial but keeping them interested and committed is the real game-changer.

Contents toggle

1. The 'Shared Rituals' Strategy
2. The technique of 'Identity Crafting'
The "Insider Language" Method
4. The "Transformation Journey" Framework
in Summary

Higher retention means more stable income, more social connections as well as more active and committed members. There's a variety ways to engage online users, however, you'll never know how effective these methods are before you try them out for by yourself.

That's why we sought out Funk Roberts, a well-known online fitness trainer and frequent advocate for members. Funk was delighted to speak about the methods that helped him increase retention, engagement as well as revenues.

HTML0 Here are the methods Funk Robert shared with us.

1. The strategy of 'Shared Rituals'

Sharing rituals are regular events that members are involved regularly, creating an atmosphere of belonging and the sense of belonging and. They act as glue and help keep members returning and allow them to feel more connected to the group.

The primary advantages of this technique are:

Creates a strong community culture
Encourages regular engagement and participation
Loyalty and retention of members increases.

What do you think this could look like in the real world?

I am the manager of a membership plan that is known as " Over 40 Alpha." It's a health- and fitness membership for men who are over the age of 40 50, 60, and over. I facilitate a variety of regular rituals in this membership program, which will keep the members focused on their fitness goals, as well as the group.

sweaty selfies: Members post pictures after every workout, sharing their commitment and motivating others to follow suit.
Alpha Meal posts Images posted by the members of their meals. They break the posts into macro pieces to foster accountability and educate participants in the community.
Birthday Burpees: On birthdays, members are recorded doing burpees according to their age. This is fun, challenging and brings joy within the group.

How do you create these common rituals for your participants?

Determine the primary behavior or activity that is aligned with your Tribe's members' goals.
Use easy-to-follow prompts and hashtags which encourage engagement.
Be sure to incorporate these tips in your materials for onboarding, to define expectations from the very beginning.

Through incorporating these rituals to create a lively, engaging environment that participants won't be able to stop.

2. This technique is known as 'Identity Crafting'

Knowing your target market's customers' needs doesn't only involve being aware of their demographics. It's all about understanding their desires, needs as well as their challenges and goals. These people don't just want to buy a item or product, they're looking to join an organization which is larger than themselves.

If you can create an image that is distinct and powerful for your neighborhood, you'll give participants the sense of belonging and satisfaction with the person they've become as they participate in the community you've designed.

The majority of people want to be part of the community. They want to feel valued and respected. They want to feel a connected to something more that they are.

The advantages of this method include:

Develops a sense of belonging
Your membership is distinct from the other members
Increases engagement and increases loyalty

Through this Over 40 Alpha program it doesn't involve joining a fitness program but turning into over 40 Alphas. Over 40 Alphas are a symbol of strength, determination and transformation. Over 40 Alpha brand represents the power of determination, strength and transformation. Everything from the rituals to the lifestyle is a sign of that identity which makes it an honor badge.

What can you do to ensure that an identical feeling between your employees?

Find a distinct image that is in tune with the aspirations of your target audience.
Incorporate this identity to your routines, contents as well as your messages.
Continue to reinforce the identity of this brand through stories, testimonials, and interactions with the community.

If members adopt an identity and brand new look that is in line with their goals, they become more active in the group which increases retention.

The Insider Methodology of Language

Every tribe that is successful has its own dialect and an unspoken handshake which differentiates insiders from outsiders in the world. A unique set of words, slogans, or hand gestures which only your tribe uses can create a sense of belonging and exclusivity. The insider dialect helps create the foundation for a distinct and unique culture that is difficult to replicate.

The most significant benefits of this method are:

It creates an image of exclusivity and an insider position.
The bonds of the community are strengthened.
Encourages long-term retention by giving people the feeling being an integral part of something special.

In Over 40 Alpha, there are members who have phrases such as:

GID (Get It Done! ) GID (Get It Done!) is our rousing message which reaffirms our determination to action and determination.
"Smell The Rose": A reminder to take a slow, deep breath and take in the experience.

These are more than attractive slogans. They are an element of the DNA of the tribe. They create a culture where the members feel that they're part of something unique and distinctive and would like to belong.

What can you do to cause this happening for your employees?

Create unique terms or phrases that represent your community's beliefs and goals.
Make sure to use these terms on your platform, emails, and your event announcements.
Invite members to consider these ideas and apply these ideas in their postings as well as interactions.

A common language creates a sense of community that people are pleased to belong to. This is directly affecting retention.

4. Framework for the "Transformation Path" Framework

One of the best methods to increase retention is to guide members through the process of transformation through clear objectives, motivations and support from the community. Their motivation is to keep moving forward as members of your club.

The main advantages of this framework include:

It helps keep the members involved and engaged.
It outlines a distinct path for you to follow, helping reduce overwhelm and confusion.
Encourages continuous membership renewal.

What is the best way to use this technology: Craft a path that leads to change in which each member begins with a set point and follows a path toward their goal, with your assistance each stage.

Here's what I'm doing with my program:

Milestones Set up signposts along the journey to mark your advancement (for example, the Milestone T-shirts that participants in the Over 40 Alpha Over 40 Alpha program earn at the end of each stage in the "One Year to Alpha" trip).
Incentive Programs: Reward achievements to motivate the next steps.
Community support will ensure that no one walks along this road without help by encouraging a sense of encouragement and support.

What can you do to establish this framework to your employees?

Draw out a clearly defined and step-by-step procedure for the change of a member.
Establish milestones of significance that are recognized with rewards in the form of points.
Maintain a steady community connection through group challenges or check-ins. Also, ensure positive vibes.

Implementing a framework for transformation provides a reason that is compelling enough for the participants to continue. They are continuously striving towards the goal they have agreed to as well as gaining tangible rewards.

In summary

Retention is a key element of every membership business which is thriving. We hope this post can provide you with greater knowledge the Fun Roberts' most effective methods to increase the retention of members and increase engagement. Implementing these four methods--shared rituals, identity crafting and Insider Language and an Transformation Journey will be able to build a community that improves retention, which that, in turn, will increase revenue.

Do you want to step up your participation to the next level?

Find out more about these strategies and much more by reading our Tribe Tips and Tribe SecretsThe 27 Psychological Strategies You Need to Build Your Business into a The Tribe Of Your Customers . Uncover All 27 strategies to Begin Building Your Legacy Today!

We're looking forward to building the kind of community in which everyone considers themselves a key element of the puzzle making a difference to both your success and that of theirs.

Do It! Done!

Your friend and coach,

Funk Roberts

Tribe Member Coach Tribe member coach

There is also...

Leave a Reply Do not respond Comment Enter your name or username to post your comment. Enter your email address when you comment section. You can also enter the URL of your website (optional)