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Writing a Course Description that Sells (with examples) (with examples)

Oct 28, 2022

 Last updated: October 28, 2022

The description of your course is among the primary aspects you'll need to nail before launching your online class. It's what potential students will read before making a decision on the purchase of the online course.

This is a way to introduce yourself and your course online, so you want to present yourself in the best possible way. In this article we'll provide information on the importance of the course description and how you can write them effectively for your online course.

Here's a short outline of subjects we'll cover:

What's a Course Description?

A course description is an outline of your subject, course information, and the learning objectives. Potential learners will read your course description and then make an assessment as to whether your course is the appropriate program to them. The description of your course should be less than one hundred and fifty words and be written in clear, focused language.

Why Do You Need to write a good course description?

Imagine a description of your course as an advertisement of your product. Simply put, a well-written course description means that the potential students will be motivated to buy your course. What does "good" class description mean?

A good course description is informative.

Just like an effective ad or commercial, an effective course description will grab readers' attention. Be sure to avoid boring or monotonous language. If someone who is a prospective student becomes disinterested while reading your course description, they will believe that the content of your course will be uninteresting.

A well-written course description is accurate.

The summary you write should provide potential students an accurate understanding of the expectations while taking your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A well-written course description is written with the correct grammar and spelling.

This is a critical point. If there are spelling or grammatical errors in your description of the course, future students will not trust your expertise. Let someone else read the course description to check for any errors or mistakes. You can also run the description through an online edit check.

A good course description uses the present tense, active voice

This is an easy method of drawing the reader in through the elimination of the needless words and details. (If you find this suggestion difficult, do not worry because the following examples will help you understand.)

4 Questions to Consider Before You Write a Course Description

When you begin writing the description of your course, you should take some time to organize and gather your thoughts on your course content. The description is meant to draw potential students into purchasing the course. Here are some questions you can ask yourself before you begin writing your course description (jot notes of your answers in point form):

What is it that draws me to this topic?

It's possible that this specific expertise has helped you in a practical way for your daily life. Perhaps it's been a calming pastime that's beneficial for your mental wellbeing. Remember why you got involved in this topic to begin with as it will assist you understand how to sell the idea.

The reason why other people would be attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What would you say? What can you do to get the audience to become interested? If you were to debate them just a to convince them that the topic is worth your time?

What would you like your students to know/understand/have before the end of your course?

How will you impart your knowledge to them?

This is specific. What modes of teaching do you mean to employ? Will your content primarily be presented in the form of a lecture? Are your projects practical and hands-on? Is there a final project?

If you've had time to spend some time thinking about these questions You're now ready to begin the step-by-step guide.

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How do you write a course Description (Step-by-Step Instructions)

1. Decide on a course title

The title of your course is crucial. It must be concise, while also compelling your reader to click into the complete information about the course. Try to be particular. Think about the voice you'd like to use. Does your class seem academic and focused on research? Do you intend to make it appealing to people who just want a hobby? (If you're running a course series, include a class code in the event that it is applicable.)

Here are some examples:

  • The Essentials of Bookkeeping
  • The art of making the Quilt the Basics of Quiltmaking
  • The Writing of Essays to The Next Level
  • Ultimate Graphic Design Design Training from Beginner to Pro

You'll notice that the courses' titles provide clues to a particular skill as well as the prospective students' level of proficiency.

2. Introduce your reasons for whystudents need to take your class

It is best to start your essay by introducing one or two phrases that are appealing to the reader's desires curiosity, interests or passions. What is the number one motivation for someone seeking your course to begin with? What problems are you trying to solve in their lives? What types of changes could they accomplish after learning from your program? Once you figure that out, you'll be able to connect to them at that point.

Sometimes it's helpful to begin by asking a question. In the case of, say, if you're teaching a class in framing a photograph, you might start by asking "What is it that makes an image interesting?" or "Why does the frame of a photo impact our emotional response?"

Other times, it might be better to start by making a statement that sparks the reader's interest. There may be a significant historical aspect to make regarding your subject, or a general consensus that is interesting to think about. If, for instance, you're teaching a class named LOOK-UP and BIRDWATCHING FOR BEGINNERS you might begin by saying, "Whether it's their colorful feathers, distinctive voices or their witty behavior bird watching has always been fascinating to us."

Again, this is the perfect opportunity to get in touch with your reader about the exact thing that drove them to take the subject of your choice.

3. Be clear about the things you plan to impart and the method by which you'll teach it

After that, you write at least two or three sentences about what you'll be doing to teach the course, what methods are used and the outcomes that students should walk out with. Will you primarily teach through lecture? Are there articles or research studies? Do you have hands-on, real-world components? This is when you want to utilize present tense as well as an active voice. This can be tricky when you're used to writing in passive voice. Here are some bad examples of corrections

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POOR EXAMPLE:"Well-known images will be analyzed and discussed in order to understand composition."

CORRECTION: "Lectures examine and discuss the composition of well-known photos."

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POOR EXAMPLE: "In this course, birdwatching fundamentals will be learned through seminars, group discussions and homework assignments."

CORRECTIONStudents explore the basics of birdwatching by participating in group discussions and lectures. Asynchronous birdwatching assignments encourage practical experience.

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Tips: provides multiple lesson styles, such as videos, text-based lessons survey, quizzes assignment, embeds and much more. This allows you to create an enjoyable learning experience that would appeal to different learning styles.

4. Detail-oriented refinement

  • Do not use cliches, such as "In this class we will ..."
  • Don't say "Students will be learning" as you don't know that they'll learn all the things you aim to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain texts, media, or even software since this aspect of your class could change in time.
  • Do not use jargon or terms which your prospective student may be unable to comprehend, particularly in a course designed for students who are new to the subject. Except meant for students who are advanced (and the conditions are explicitly stated) It is important for the course description to be welcoming to students of all levels and experiences.
  • Be aware of your target audience. A course description should center the students' viewpoint.
  • Use gender-neutral language. If you are addressing potential clients, it is best to make use of general terms, so that nobody feels excluded simply due to the language you choose. Think about the following possibilities: students, participants, artists, group members.

Course Description Examples

The LIFE OF A SHORT Story

Why is the short story captivating? What makes short-story fiction unique capable of exploring the human condition? Lectures examine classic and current stories written in short form, examining key craft elements pertaining to voice, plot and character growth. Students submit writing samples to be critiqued and feedback to create an outline of the story that is complete and a an enunciated initial paragraph.

INCLUSIVE LEADERSHIP: BEYOND THE BUZZWORDS

Is inclusivity simply a box to check off? Can inclusive leadership actually change the world? With the help of statistical analysis and case analysis, students explore the ways that inclusive leadership impacts company culture, morale, as well as productivity. Participants investigate best practices and solve problems by playing role-playing and reliving actual scenarios. Particular attention is paid to the building of confidence and solving conflicts.

COURTING THE PAST: GENEALOGY for ENTRIEPRENEURS

Understanding who we are involves being aware of where we came from. How do we begin? An expanding genealogy business means there's never been more tools that we can use. Seminars will explore methods of research and how to make the most of online genealogy archives. Students choose their own personalised learning and research objective in the project. Coaching sessions with a coach are not required.

Sell Online Courses with

There are a couple of choices for how you can format your description of course. It's really about personal preference. Before you begin editing your course, the homepage will look like this:

We recommend you use the space below "Course Title," for your first sentence; the first to draw the reader's attention as well as curiosity. In the section under "Example Text," can be used for the remainder of your content. Test different options until you find the one that looks good. Here's an example of how you can structure the description of your course : (And of course you'll want to choose images that are appropriate for the content.)

Again, there's no one way to design the description of your course on your page for the course. You can play around with it until it is what you want it to appear to you.

Advantages to marketing your course

  • Free Forever Pricing. There is no cost until you've started selling your course. Then, there's just a 5% transaction fee. As your business grows it is possible to upgrade to a zero-transaction cost plan.
  • Diverse lessons It integrates videos and text lessons, as well as questions, assignments, embeds as well as surveys. This creates a more compelling learning experience.
  • Drip Content This allows you to opt to publish some course material in the future.
  • Sell Courses Using Different Product Types The customers are also able to sell subscriptions, coaching, and physical products (among other things) this allows for more streamlined learning experience and greater revenue possibilities!
  • Fully customizable sales or Landing PageSellers can modify their course pages using the store builder. In this way, the appearance and feel of the page is more a reflection of your brand and product. You can also implement specific website sections that will improve conversion rates from customers to paying customers.
  • A Variety of pricing options It is possible to offer various course rates, which include subscriptions, one-time payments or payment plans.

Final thoughts

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