What's the Epic Games vs. Apple Injunction What does this mean for Software Companies -

No matter what your opinion on the issue, regardless of whether you agree or disagree, Epic Games or Apple have been the top winners of the latest U.S. Injunction ruling from U.S. District Judge Yvonne Gonzalez Rogers sure did capture the thoughts of the people who develop mobile apps.

"When we learned about it and learned about it, we stopped the things our business was currently carrying out" one of the developers said to us during a previous conference call. "It shut down our shop for a time. Everyone was eager to learn the entire ruling to understand its meaning."

If Apple decides to contest the ruling, Gonzalez Rogers ruling permits developers to connect to payments that aren't Apple's (like !) for in-app purchases. This is a great news for those businesses who make profits through the upsell or upgrade pricing model.

Apple had 90 days from the date of its ruling on September 10 to make changes to the system which allows different payment methods. Apple has now asked the court to stay its ruling and could be heard upon during November.

We're not quite sure of what's going take place in the courtroom, however we think this ruling could create an opportunity for increase significantly the growth of SaaS as well as companies that deal with software, especially those that use growing strategies based on product.

New Revenue Opportunities through Mobile Apps

Businesses that are avoiding using mobile apps, Google and Apple's policy modifications, along with the Gonzales-Rogers ruling may generate significant revenue.

I'm expecting to see lots of B2B businesses taking advantage of the ease of use that apps stores can provide, when they're combined with more reasonable ways of payment.

Desktop platforms that are robust could make use of mobile devices to gain an edge on the market

In the SEO market, many of the best-known programs such as Ahrefs, MOZ Pro, and SpyFu aren't yet accessible on mobile apps for devices on Google Play or Apple App Store. For B2B marketplaces like this, selling and discovering processes are significantly more likely to take place through desktop search results along with platforms that are powerful like they perform when used on desktops.

As we move forward, however, the accessibility of mobile apps could provide a edge for businesses looking to attract new clients. Customers also have the capability to use the services they offer at any time.

In addition, I am of the opinion that mobile apps could offer better ROI (ROI) moving forward.

Growth potential of markets across different sectors

Another issue I've been looking over is how this may influence the overall mobile market. There is a strong indication that Google Play and Apple marketplaces are most popular. Google Play and Apple marketplaces are the most popular on the global market by providing more than triple the number of apps as compared to other markets.

Do the Apple/Google dominance over the mobile market begin to fall apart? If so then we could see these smaller markets increase in popularity and significance.

We currently can't determine what the potential ROI would be in the case of investing in smaller markets. However, it might be worth taking into consider depending on the intended market.

Recent updates on Apple and Google Marketplaces

Before even being able to appeal the Gonzalez Rogers decision, we have seen changes to the marketplaces, Apple as well as Google marketplaces that favor smaller developers.

Until recently the two tech giants each took a 30 percent cut from all revenue from their marketplaces that they generate for apps. However, at the start of the year 2021, Apple reduced its share for developers earning less than $1M, up to 15%.

Google immediately reacted to this move and matched Apple's decision to reduce its percentage of 30 percent to 15 percent on the first one million dollars in revenues from the store for apps.

The change took place as the two companies were under scrutiny by the public of their practices in business, such as states and federal lawsuits within the U.S. in addition to similar antitrust instances which were in the process inside South Korea and the European Union.

Are There Opportunities for Your business?

If you're already making use of App Store, or are already using App Store, you should examine the benefits that the new format will provide. If you've been staying away from apps, you may want to put your life in order!

In light of the verdict of the judge on the outcome of the trial based on the outcome of the trial it is possible to reach the point of being able to get rid of the 30% price cut on app purchases. It could be an excellent chance to consider in planning your strategies to the future.

In the event that Apple needs to let third-party processors to access the app, we will be more than happy to help.

Are In-App Pays compatible with Mobile Applications?

It's a simple answer: yes!

We'll be talking more on this issue over the coming few weeks.

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