What was the result when Amy Lang Made $113,000 Helping Parents teach Sexual Health
Amy Lang assumed that once she had a child, she'd be able to know the topics she was having when she was with her infant son.
Being a self-employed, teacher of parental and sexuality over the span of seventeen years, she was in an inclination to talk about sexuality every day. But she didn't realize how uncomfortableas well as ignoranceher feelings of being was asked to talk about sexual relations with her children. "I felt embarrassed having "the discussion" with my son. I'm a sexual educator," she says.
Wanting to know how to become a reliable resource for her child's needs She began to do additional study. She resorted to her studies in applied behavioral sciences and began to learn more about how to speak to kids about sexual concerns. This is a subject that she believes is crucial, yet is often overlooked. "We acknowledge that children need to be healthy in their physical, emotional and also social well-being, yet we aren't talking about sexual issues because they are taboo" she says. "We have so little knowledge about the subject of sexual health and gender development."
With her research her results, she was able to increase her tools and was driven to support parents with this issue however this time through online courses. In 2017, was when she launched the first course online, named Birds & Bees Solution Center for Parents. After that, she launched a second course called Preschoolers, private Parts, & Playmates. "My belief is that knowledge can be empowering," explains Lang. "The more you know and the more knowledgeable you are, the better able you will be to support your children's ."
Now, her online courses make up 50% of her revenue. Since launching her first course in 2017, she's generated an estimated $113,000 of revenue. One of the most appealing aspects? All of it is built on her email lists as well as word-of mouth to promote these products. "I didn't need to think to do it," she laughs.
"I'm earning money while I wash in the kitchen."
As her successes increased over the course of events however, she was very deliberate about the steps she took. There are many examples:
Skip ahead:
- She uses HTML0
- She develops an electronic database
- She leverages social media platforms to advertise, not for selling
- She designs a member course
- She develops a bonus course
- She creates content using trial and trial and
- She considers her target audience's wants and needs
She uses
Lang was in her business for over 10 years before she launched her first online course. She's passionate about teaching classes in person and is a participant in numerous live events, online classes seemed like an obvious next step in her profession.
In addition to the ability to connect with many parents and others who interact with kids She also wanted students to be able to work at home. Talking about sexuality can be difficult for some, as well since online courses offer students with a private environment in which to study.
The platform she used to host her classes over different online learning platforms. "It was the most user-friendly, seemed the easiest as well as cost-effective" she shares.
She constructs an email-list
At the time Lang began her online courses her students had built an extensive email listthat now has over 17,000 people.
Her method to construct the majority of her lists was straightforward. When teaching live classes, she would give an QR code, which led users to the newsletter registration page. Additionally, she would place an iPad within the class in order for students to input their email addresses. It was smart to request email addresses at the beginning of her class just at the time the students were engaged and eager to learn more.
Now, she is still collecting emails through live shows and her site. In her navigation bar it is a button which reads 'free tips. If users hit the button the button, they're taken to a site where they can input their email to get the following offer: 7 ways to be successful at Birds & Bees Talks. They're sent this value-packed freebie via email, which is as well a call-to-action for her school.
Although she has a massive mailing list, she reminds online course creators that this didn't happen in a flash. "I've been at it for the last 17 years" she states. "That's 1000 people per year. This isn't something I'm new to. It could take a lengthy time to create a course that is successful in the absence of a large basis."
She uses social media as a marketing tool, not for sales.
While she does have an YouTube channel with approximately 800 users, an Instagram page with nearly 4,000 followers, a Facebook group with 10,000 people, as well as the Podcast that is a Q&A format, she states that her email lists have the highest rate of conversion. In actual fact she is not using her social media to sell her classes, she just uses the email lists she has. "It's far more personal to receive an email. That's how it is," explains Lang. "Social media are primarily to be used for marketing, not for sales for me ."
While Lang doesn't rely on social media in order to promote her classes however, she finds the platforms helpful in marketing her classes. In order to make things more simple for herself, she shares identical content on all of her social media platforms every weekand creates the content in advance. Each post includes the call-to-action; Lang encourages users to join her mailing list and to set up an individual call with her -- the witty phrase of"a "Quickie Consult,"to buy one of her online courses, or employ her as a tutor in person.
Even though she isn't part of an existing community that her students can be part of however, she does create an atmosphere of belonging through her social networks- especially by hosting a series called 'Help Another Parent. This program Lang posts questions from parents and invites the public to provide helpful and kind suggestions. "I frequently have fun with my friends around me, and the majority of them are excellent with their ideas," she says.
Lang recommends that course creators make sure that the content they post on social media is tailored according to their users' needs. Additionally, approaching marketing with the right mindset is essential.
"Believe that what you're offering will be helpful."
Apart from Facebook and her email list, her fan base has developed organically by word of mouth; the majority of those who attended her in-person sessions or attended her online classes have also spread her name to their friends, parents and instructors.
She creates a membership course
Her principal audiences include parents of children between five and twelve years old, as well as professionals , who are mostly teachers in the early elementary schools.
The program she has designed for parents, Birds & Bees Solution Center for Parents offers as a membership site for $89 USD per year. It was an experiment until she settled at this price; she wanted it to be as affordable as it could be. "I would rather not be a lot of thinking about the cost," she says. "I want it to be simple and straightforward"yes" ."
Lang likens this course to the concept of a "library" of resources, which includes video, handouts and audio files, as well as special topic webinars, additional resources along with weekly session called 'Hump Day half-hours. The teaching component is for 10 minutes then the group coach. "These classes are my absolute favourite because they're live and I am able to engage with my students"" Lang says. Lang.
Her course was created with a library-like format since most parents are faced with the same question. Instead of having hours and days of material must go through to find their single problem answered, the library lets them select and decide the content they require. "With libraries, you do not have worry about content being appropriate for your age or research, as it already is," adds Lang. "People say to me each day, "Thank you, this has made my life so much simpler .'"
The content is developed and added to the course on an periodic basis. "I have this opportunity to help numerous parents, without needing to be a member," she says. "It's just one benefit that comes with having a site for membership ."
She develops an optional course
As well as working with parents she also collaborates with experts -- including early childhood educators to address the issue of sexual abuse prevention.
The third one, Preschoolers, Private Parts, and Playmates is geared towards this group of children. The author teaches sexuality among young children, which includes what's common and what's not, as well as the best method to determine when a child is in need of help.
In addition, this program provides companies with an easy way to hire her. "Some companies aren't able to bring me in," she says.
After students have completed the classes she provides, she doesn't offer them any additional services or products. But, her aim for 2023 is investing more effort into promoting an "I'm a Quickie Consultant" as well as the publication of her book Sex Talks for Tweens The Right Way to Talk and How To Say it.
She designs content via trial and trial and trial
It took her some time to understand the process of making the material she needed to create the online course, which required a lot of testing and failing. Actually, as Lang thinks about the process of creating an online course, it's clear that the most difficult part was coming up with the perfect duration of the course as well as the amount of handouts that she wanted to include (and the extent to which they were helpful) and the kind of content would appeal to her audience.
When looking back at Lang's growth her desire is that to conduct an audit following the first year of creation to determine the content that was watched by viewers and modified the material in response to comments. While she's altered her writing in the past, she is convinced that feedback can aid your development as a writer.
She was initially making video clips which ran for hours during her classes, but she realized that they were too lengthy. Then, she cuts videos that are shorter and more easily accessible since her target audiences are made up of parents with busy schedules who don't have lots of spare time. "I am trying to make it easy and easy," she says.
Nobody could help her develop information. Instead, she claims she's a reader, stays current with her research and lets her children's inquiries inspire her to develop fresh information. Additionally there are friends that whom she meets, who help in the creation of ideas and give her assistance.
She determines her viewers needs and wants
If you are thinking about starting the business of creating online courses, it is suggested to determine the reason they are planning to develop an online class. This will help in establishing a specific objective to begin at a smaller scale.
Lang stresses the importance of finding out the desires and requirements of the audience. needs. "What you believe they desire and need isn't often what they truly want and need," she explains.
To figure out the wants and requirements of the target customer, Lang advises that creators invite their users to take surveys and then utilize the responses to guide the creation of their online courses. "Be perseverant and keep in mind that it's not solely about the creator of the course. Your people are the focus," she says.
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