What was the outcome was the outcome Asha Downes conceived an organic hair-coaching company based upon the concept of self-acceptance

Jan 27, 2023

Learn the ways Asha Downes has turned her natural hair-loving journey into a business of education-based coaching that is based on a extraordinary gentleness, in addition to scientific research and self-love.

As a child, Asha Downes dreamed of having hair that was long. She enjoyed playing the hairdresser alongside her peers, and was trying out different hairstyles. However, she was told repeatedly that it was impossible to increase the texture of her hair to the lengths she wanted.

The world was transformed drastically after Asha reached the final stages of her teens. She was surfing YouTube and saw an artist with similar hair that was naturally long. Although everyone believed it couldn't not be done his hair appeared good and clean. Asha knew that if the one responsible for it was able to do the feat, she ought to be able too.

In the present, Asha runs Naturally High Hair, a company that assists women in growing their hair with individual guidance as well as education training workshops . Asha is recognized with her 2022 Fall Creator Fellowship, and we were awestruck by her warm and comprehensive care for her clients. Additionally, she's working towards the highest trichology accreditation to further enhance her knowledge within the field she is an expert in.

This is how Asha turned her love for hair to a teaching and coaching business that's revolutionizing hairstyles and hairstyles for women, as well as their lives to the highest of their capabilities.

Passion-driven and driven business, that's an innovative business with authentic values

Then, Asha began to research the advantages of having hair that's naturally well-nourished. Asha wasn't alone. women from around the globe shared their own experiences with natural hair-care. A woman from the United States recalls "This was long before YouTube became the online commercial platform that it is today, which meant that individuals shared ideas for recipes, tips, and experiences."

"It was an eye opener to see the diversity of Black women discussing this issue in general, which spans all over the world. All of us go through this experience and it is receiving a new name: the Natural Hair Movement."

If Asha decided to write her own story and publish it, she could find YouTube as it was a place in which others YouTube creators were able to share their stories. "I became a member of the YouTube community," she explains. "I was unsure of how I would do. I just wanted for ways to be involved."

Through the channel on YouTube, Asha was able to keep track of everything that happened as she chose to unengage and learn the most effective ways to care for her hair. This was a very intimate moment for her since it was her main focus and Asha determined to showcase the real her. Viewers loved her content and, as time has passed, her YouTube channel as well as her Instagram page are on the rise.

"While I was recording my story in its initial stages I didn't pay attention to my readers or my views" she says. "It offered me the chance to tell my story through my hair. I did this by showing my hair. The crowd was intrigued and began to follow."

The reach of Asha on social media Asha using social media, her reach grew and her creation process became more organised with her thoughts on future resources for her users.

While at the same time, Asha was working full-time as a freelancer and a resident in various cities throughout Europe. In the search for employment related to hair involved big corporations, but, none seem to match the kind of experience she'd prefer to be treated.

Asha was one of the YouTuber solely to share her story. Her YouTube videos that she made with her light, upbeat style got the attention of the viewers , and she realized she had the potential to make an effect. The reason for monetization is to channel funds back into the community and increase her expertise. The hobby she was enjoying would turn into a lucrative business if she were able to dedicate her full attention to the venture. When that was accomplished, everything was all set.

Asha was heading to the Caribbean in the midst of the pandemic that caused the world to shut in. All of the world was the middle of a lockdown. Take a break and play. The situation was like an ideal moment to act.

"There was not a single opportunity in before me to pursue something that I could be certain about. Once the lockdown was put in place was when I got the chance that I had to decide that I was going to make my own luck."

As a result, Asha began to do her work.

Potential of a single launch

Asha was initially planning to sell the products used for grooming. But, an advisor went to her website, which was quite large and recommended that she give consultations on a custom basis. Based on the advice of the instructor, in conjunction with the difficulty of sourcing items in the midst of an outbreak which spread throughout the world and led to Asha taking an online journey.

Her initial offering was a one-on-one consultation on building a regimen. The client was not sure of the reactions of her customers to her offerings so she came up with an easy way to launch. She created the Typeform application, then published the application on Instagram alongside an overview of her coaching services.

"I told people about my work on, and urged candidates to think about whether they could apply," she shares. "I received more than 200 inquiries. The people who applied were looking to have me coach them and don't have to make a payment, however they gave me their email addresses and we talked about the issues with their hair they faced. Following that, I got in touch with the applicants via email, and provided them with a link for the book."

It's a good idea to study the idea with the least amount of expense. Asha created a product that was affordable and quantified the level of attention it got from its intended customer base.

With the help of this program, she was able to understand the needs of her clients in their own terms. Additionally, she added additional recipients of email messages. They believed that they would be the ideal fit were her first customers after she demonstrated that the idea could be implemented prior to spending endless hours and dollars to make an enormous campaign.

Asha started meeting with clients however she soon realized the demands of clients extend beyond recommending products or formulating customized regimens for hair care.

"I realized that my job involves more than simply choosing the best items or styles. You must think differently."

"There's the strong connection between self-acceptance and the growth of hair that is long and healthy in the beginning. Hair's life is not over until it's damaged. It's a dying fibre. It's unrevivable. Therefore, whatever you do to your hair's memories of your hair could alter its fate."

Then, Asha changed her approach to a more whole-body approach with a greater focus on acceptance of hair and self-love .

"One of the main concepts of my program is that of total kindness. To have an empathetic look to your hair, it is necessary to accept it. You have to be at peace with it and accept that you will appear to be in a specific way. It's an aspect of self-acceptance that's radical as well as gentleness when it comes to keeping your hair, so that it can grow even more."

Paying attention to the comments of clients has was a great way for Asha to develop the details of her coaching curriculum and establish the overall design of her firm in general. As she worked with clients, Asha realized that one-time coaching might work on clients who had a positive relation to their hair. However, it was not effective for clients who needed more responsibility.

It inspired her to design an extensive coaching program, longer Lengths(tm) that offers ongoing support for a longer period of time. Clients develop healthy mindsets for their hair, routines and habits.

In the present, longer Lengths(tm) are called her signature program for coaching as well as the primary method by which that she works with her clients one-on-one. For clients who are in all stages of their growth process Asha can also give clients the 90-minute Grow Your'Fro hair course. .

Asha is selling her on-demand crash course as an evergreen service to make sure that clients receive instant results whenever they want, and she also takes groups of lengthier Lengths(tm) customers only a few times per year.

A well-planned mixture of choices can be an the best alternative to solutions that provide instruction. Self-service services are cheaper and flexible. It gives customers the chance to engage with the company before making an expenditure. High-end 1:1 services are perfect for those who prefer more personal interactions. By using both of these options it's feasible to get in touch with those who are your target market.

In the next series We'll look at Asha's methods to help Asha to face challenges, as well as ensuring that her company is sustainable and efficient which is in keeping with her interests as well as the requirements of her clients.

The advice of Asha for letting go of any barriers

Each business is at risk of encountering its own problems. However, Asha is adept at handling the challenges head on. Her secret for success? Take lessons from experts, avoid imposter syndrome, and focus on your distinctiveness.

The help of a friend can cut down the duration of the event.

"I realize that I don't have the complete picture."
"I realize that I'm not knowledgeable of all the information accessible... having a discussion with experts could help me cut out any confusion and decrease the amount of time I waste. This is why I have put importance on the right information."

Are you in need of help for your business , but aren't sure where to start?

Looking for evidence to help us confront the issue head-on

The first thing to remember is to maintain positive records. "I keep a record of all the good things that I accomplish," Asha elaborates. "I keep a track of my achievements. I am able to begin training my mind to focus at the positive aspects of my life in general."

To keep track of your success, create an account on your personal PC where you can keep your five-star reviews along with thank-you notes from customers. If you're having trouble or are doubtful check your account , and remind yourself you're an excellent person.

Another approach is to make yourself known as the expert in your specialization. According to Asha, "Another way to battle the imposter syndrome is by being completely enthralled by the product you're offering. I'm delighted to be fascinated by an item because many people will consider it strange. I've got a lot of hair-related information. I'm always learning regarding hair as well as hair sciences."

Participating in studies and learning more about the topic can ease anxiety. It can be accomplished with the knowledge you have gained, by practicing in a group, or with academic qualifications such as Asha .

After a discussion with her accountability buddy about the matter and the absence of details made it difficult to shoot at the present moment. The script for the film was not complete, and the goal was not clear. Once she had defined her goals and then reviewing her movie as she made modifications and enhancements, the numbness that came with Imposter Syndrome dissipated.

And then, Asha asks herself, "How do I go about approaching this project so that regardless of what I feel about those emotions, I'll be relaxed? What inspired me to create this film? What am I hoping for viewers to feel when having seen the film? When I know that, it's much more easy to manage whatever issues I'm having."

Imposter Syndrome is an element of the process of creativity for all, but it shouldn't be the reason for worry. According to Asha writes, "The great thing about dealing with this problem is that it can make you a more confident person confident enough to venture out in anxiety."

Pay attention to the elements which distinguish you

Use the characteristics that will allow your company to stand out as an innovator. Anyone with outstanding skill or knowledge can differentiate your business from its competitors and connect you with more customers.

"Apply your full self to this undertaking and strive to be only the very best," Asha says. "And you'll be able to apply your expertise in a variety of areas by bringing your personal strategy to whatever you're trying to achieve. As a matter of fact, I can also provide assistance with assistance in German and Spanish."

Asha could also be described as a scientist who has a background that creates her own unique research-based flavor.

"Don't be too focused on the specifics of what competition in the field is doing. Find your own unique viewpoint and work to increase your strengths that enable you to distinguish yourself."

If you want to aid in fighting imposter's disorder, and sharing your personal abilities and talents will soon have you well at making a business which is fun to be an integral part of .

"Follow the desires you have in the heart. I'm very happy to have developed this program that is focused on self-acceptance and compassion. compassion, understanding hair science and research in the field of cosmetics research as along with accountability, nutrition and hair styling, as well as health. All of this has been put together in one."

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