What to do to build a personal
Seth Godin is a branding expert , who is well-known around the world for his innovative thoughts. With books like Purple Cow as well as Linchpin, he's established himself as an influential figure in the world of both personal and professional branding.
In addition, as a branding expert, Seth made an intentional decision when it comes to his style. He wears super bright-colored glasses at all times. If you come across an internet picture of a man in a beard wearing glasses that have glasses that are yellow or pink typically, it's Seth.
Seth's glasses might seem like a silly thing to open an article about personal branding with. But they became an integral component of his remarkable personal branding.
When it comes to developing a personal brand we all recognize the benefits that might come out of it. We see people with great personal brands , and they are offered work opportunities, consulting jobs or sponsorship contracts and much more.
However, personal branding can be intimidating, particularly when you look at people who appear to have more going on for them than you do.
In this article we'll talk about how to build an identity for yourself. It doesn't matter who you are and what goals you have, chances are having a brand that is personal can help you get there. This is how you can build one.
If you want more support in building your online community Join OUR Mighty Community for free and meet other new and established community owners! We'd like to get to know you. Sign up to join for no cost!
This post...
Personal examples of fantastic brand names
How do I build your personal brand
3. Pick an appropriate platform
What exactly is a personal branding?
A personal brand is - in essence - the way other individuals perceive you. Making a strong personal brand is a conscious process of doing what you can to influence the perception of others about you. One of the most important things we do as humans is to form opinions about people , for better or worse. If we build a strong personal brand, it helps to limit the kind of opinions people form about our character. In the age of LinkedIn and the other popular social media increasingly it is our job to present that image of ourselves online. space.
We usually think about personal branding in relation to career opportunities this is fine. So, a career-oriented personal brand is how people see you in relation to your professional career.
Some examples of amazing personal brands
- Adriene Mishler - Founder of YouTube channel Yoga with Adriene (10+ million subs), Adriene has built an amazing personal brand on the subject of Yoga and wellness.
- Oprah "You have an automobile... you'll get an automobile ..." Oprah's personal brand is a powerhouse, from her show , to her books and magazines, we associate Oprah with thoughts and ideas, paired with human.
- Jay Shetty A former monk who became a professional and motivational speaker, Jay has built a personal brand around the lessons that he's learned through his spiritual journey.
How to create your personal brand
1. Find your voice
It's not difficult to judge your self to other people. It's simple to log on to LinkedIn and look at the top executives as well as career influencers who appear to have their lives together and be WAY more accomplished than the average person.
You might be struck by the imposter syndrome "What do I have to offer?" Maybe you're just not feeling it, "That's not for me. "
Really, that's okay. The term "authenticity" is tossed all the time, but your personal brand must - first and foremost be genuine. It must reflect of who you really are as a person, your true self. (It isn't necessary to be everything you're. You can keep things for you. )
This is why the very initial step to personal branding is to figure out the things you consider to be authentic and how you would like to present your self. For the majority people, this will be the case for a professional brand. Therefore, whether you're trying get jobs, clients investors, customers or clients and investors, showing the best side of us that increases our likelihood of being successful is sensible.
As you'd create your profile on a dating website using the most compatible image of yourself, your personal brand in the professional space should be an expression of your highest professional version of yourself.
2. Choose your niche
Oprah is, in fact, one of the most prominent personal brands around the globe. But would you hire Oprah to handle your tax returns? Would you employ Gary Vee to teach you meditation? Would you consider hiring Tony Robbins to create Facebook ads for you?
Most likely, the answer to each of these questions is "no. "
This can teach us a lot about personal brands. Personal brands are the context of a specific niche or. They are targeted to a particular sort of individual with a certain type of problem.
Politicians have different personal brand names than rock stars - however, both share the same characteristics.
If you are creating a personal brand from scratch you should ask yourself the question "Who is it for? "
Who do you want your personal brand to attract? Create an image.
If your brand's purpose is intended to land you an employment opportunity, you'll want to draw employers' attention. If you're an entrepreneur, and you're looking for clients, your personal brand will convince them that you're the ideal person to help them.
Choose a niche that you would like to work within.
3. Select a platform
When we think about personal branding, most of us think about it in relation to a platform.
Yes, your branding isn't limited to social media. Maybe you are the person at work that everyone discusses workplace health and health - but they have never met your profile on Facebook.
It's a kind of personal brand.
But most people utilize technology and social media to build and strengthen their individual image.
The power of social media is that it gives you an advantage. There's no limit to the extent to which your business can expand.
If you're the top-known person at your company for tax-related issues it could mean you get job security and a raise. If you become the best-known individual who discusses taxes on LinkedIn, you could probably establish your own tax company and consult.
The difference isn't really about what you're talking about so more it's about the scale. The internet has let us build personal brands at the scale of our needs.
Here are a few of the platforms to look for:
LinkedIn is where you should look for everything career-related - it's called a professional network for a reason. LinkedIn has thousands of career and business-minded people looking for their next job or investment or even a customer.
Here are a few of the kinds of people who have created amazing personal brands through LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought Leaders
- Investors
Meta
Meta is a bit of a mix of two platforms for social media: Facebook as well as Instagram. They're operated by the same firm and the majority of back-end stuff works the same.
Both platforms offer many positive things to offer artists. If your brand's identity is built around something you do visually, whether potting plans, painting, or designing graphics These could be the platforms for you.
In addition, Facebook and Instagram can perform well for individuals who are sharing suggestions and lifestyle tips. such as motivational speakers or coaches.
Both of them are heavily image-based. However, they've been pushing hard in video. The algorithm is rewarding the creation of more native videos these days. So if you want to make video, these might be a good option.
There are some restrictions. Facebook isn't a great place to grow groups, and the organic reach does not make sense. Facebook requires you to pay to connect with your followers.
However, both platforms are suitable with different kinds of personal brands.
Here are a few personal brands that are doing well on Meta:
- Fashion
- Fitness
- Motivational speaking
- Career influencers
- Wellness
YouTube
YouTube is a great platform for building various types of personal brands. With YouTube's built-in search engine posting YouTube videos today can pay dividends in the future - especially if you're in a niche that's been well-planned.
These are awesome personal brands that are being created through YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're a teenager You probably already know that TikTok is on the market for some time. If you're over 20, you may see it as something brand modern.
But there's no question that TikTok is extremely powerful and creators are beginning to transform from zero to million in a very short period of time.
The singer JVKE released his first songs on TikTok during the pandemic and quickly exploded. Today, his latest song Golden Hour is playing on all radio stations.
Here are a few of the most popular personal brands that are being created on TikTok:
- Musicians
- Fashion influencers
- Makeup
- Performers
- Thought of leaders
- Cat videos
Your own social network
One of the things we love is that more and more creators are opting to stay away from the mainstream platforms and building their own thing.
With new creator economy platforms You own your voice and your image. You don't belong to them.
This is why we're proud of what we've built at Mighty. Our platform for cultural software, you can build the same kind of social media network that brings content, community, courses, and commerce together.
4. Make your profiles
If you decided which platform you'd like to become involved on, you are able to set up your profiles. Your personal brand, location, and the way you represent your self, everything influences how people view you.
Do not forget that a personal brand is comprised from a variety of elements. It's worth putting your best foot forward on those aspects you are able to control. Like, for instance, your LinkedIn page, you have the ability to manage your description, appearance of your photos, your keywords, and even your testimonials You can even ask those you've worked with in the past to delete the testimonials.
Make a brand for yourself that is in line with the demographic you're trying to reach however - as we said in the introduction is true to what is authentic to the person you are.
5. Start talking
Every thought leader and celebrity you've encountered through your time has had one important thing... they began posting.
The bottom line is that at the final analysis, your personal brand doesn't require perfection in order to begin. In the phrases that of Zig Ziglar, "You don't have to be great in order to start. However, you must start to become excellent. "
A strong personal brand in the beginning just comes down to getting involved and learning the details as you go. If you're building your brand online, it takes time and practice to determine what is popular with the public, how to get the most out of algorithms, and the best way to make material that draws the attention of those who like it and followers.
If you're looking to learn the art of personal brand building, don't wait until you have it all you know. Talk to your friends and see how you go!
6. Be consistent
A strong personal brand takes consistency. When you've chosen the subject you're talking about, or your subject is to stick with it fairly consistently. It lets people who listen to you know what they'll be getting whenever they turn on the channel.
If someone follows you on Instagram for your amazing yoga advice, but your profile is filled with political rants, rants, local news and anything other than yoga it is likely that they'll quit following you.
A second aspect of consistent is even more important. Keep showing up. Continue to show up. Many people want to establish a solid personal brandbut drop off after a couple of months after a few weeks of doing.
People who go the distance in personal branding are the ones who establish long-term, stable image that is translated into jobs, customers, and other great items.
7. Build your network
The last but certainly not the least, make networking a component of your personal branding. Meet other people in your space. Spend time getting acquainted with the people you meet. Promote the work of those who have content that provides the audience with value.
The process of creating a strong personal brand is easier when you are seen as part of the community.
Your personal brand at work
The majority of this article was dedicated to building your image online. However, all similar steps are applicable to creating your own personal brand in the workplace.
- Find your voice. Figure out what you'd like to talk about.
- Select your field of expertise. Become known by something.
- Choose your preferred platform. This could be social media, your company has probably joined LinkedIn. You could also look at your company's magazine, email, or hosting regular sessions in the break room.
- Build your personal profile. Decide the way you'd like to show yourself and craft that image.
- Get talking. Don't sit around until you've got it all figured out.
- Be consistent. You will be known as the person who cares a lot about one thing (workplace wellness, healthy work-life balance, productivity, etc. )
- Build your network. Meet colleagues from across the workplace and present your business to the global community.
Conclusion
We hope that this post has offered you an excellent overview of how to build an individual brand. The end of the day, building your personal brand isn't rocket science. But it does require figuring out who you want to be and showing up.
If you're looking to make your own space for social interaction, come build using Mighty. Our cultural software platform allows you to mix content, community, courses and even commerce. With our Spaces that are flexible that allow you to add things like live events, live streaming, profile profiles of members discussions boards, messaging and chat. This is the perfect platform to build and grow your personal branding.