What Tiffany Williams used to scale her online business

Discover how Tiffany Williams grew her online company into a sustainable, booming business that helps other women entrepreneurs do the same.

That lightbulb moment you have when you realize something epic is about to take place?

Everything just snaps.

This was the case for Tiffany Williams, founder of Rich Girl Collective , a business that coaches women in starting websites, and she discovered the magic of growing her online business using digital technology.

Not not only was Tiffany able to grow her earnings exponentially, but she also was able to help greater numbers of people in an effective manner.

Her epiphany -- and the growth of her business didn't happen overnight Naturally.

All that hard work paid off, however, and now, Tiffany is able to build her online business for the past seven years.

The pleasure was having a chat with Tiffany during an interview with her to talk about her entrepreneurial journey and method of growing a flourished business.

Today, we share with us the juicy information. Let's begin from the beginning, when she grew her first internet audience.

How Tiffany made use of Facebook Groups to grow her audiences

To increase the number of people who joined her group, Tiffany created Facebook Groups and bought similar campaigns that directed traffic to her pages. Tiffany created her first Facebook group around the subject she has a true passion for - Yorkies.

What did she learn from her first product launch?

The woman earned $785 in just three days with a community that was comprised of around 1,000.

While Tiffany has made far more than she did in the three days between that time, it was enough to be her very first "aha moment" being an business owner. The same earning amount she earned from her job at 9-5.

Through further Facebook ads, Tiffany was able to grow subsequent pages very quickly with 22 niches which she then continued to sell physical items.

"Once you've got the procedure down, it doesn't matter which niche you're in," she explains.

A powerful lesson learned from the entrepreneur in his first year, isn't it?

She also used it as a tool she used when she expanded her range of products for sale.

How Tiffany has diversified her offerings by asking her target audience

Tiffany went beyond her 22 group Facebook pages and began diversifying her products and services by referring to the most important aspect of any good business -- her audience.

They simply told her what they would like to know so that she could determine what she could offer the next time.

"I'm very keen to ask your viewers what they would like," she reveals. "They will inform you."

In addition to asking, Tiffany listened to the people she served, and that is how she came to the best way to serve the people she was serving.

"Wow it's a need," Tiffany realized. "People are eager to know about what they can accomplish to begin a side-hustle to make some additional money, or be able to leave the job to be able to work for themselves full time."

Then, she followed the thing she was most comfortable with by reusing her process of starting the Facebook group in order to respond to the questions of her followers one at an time.

Tiffany is so dedicated in serving and interacting with her audience that she's created a monthly "Talk Tuesdays with Tiffany" event to the audience.

"I will simply inquire with my students about their needs, and what they want to learn If it is in line with what I've completed, and that I have been successful with, then I teach it to them," she explains.

In one instance, she invited her audience members to be interested in and would spend money on a book.

"Well, if I created an instructional guide, or some other thing to help you out with this and give exactly the same instructions could that aid you out?" she asked. "Would you consider that something you'd like to know about if I charged a minimal amount?"

The response was an overwhelming "yes". Tiffany took note, and then launched an online sales site before putting together the guide, then ran livestreams to help get the message out there and collect additional feedback from the audience.

What did she earn? She made $1,100 on her first livestream alone.

Naturally, the whole thing wouldn't have been possible without the support of a dedicated fan base, and when it comes to cultivating an audience, Tiffany is top-of-class.

How Tiffany gained her loyal followers

To build her following, Tiffany focused on serving her audience by answering the audience's questions, and continuing to ask questions about what they would like to know.

This became -- and remains her main priority and purpose for the Rich Girl Collective Community Facebook group with 35,000 members large.

It's not as difficult to understand, Tiffany grew her fanbase organically. The audience she was able to attract from the Facebook page so greatly that they wanted to invite other members to join, and the group grew from there.

"They started inviting people, and the group grew like that," she shares. "And the moment I got people in the group, and they began expanding, they began inviting members . . . After that, it got bigger."

This is so much that Tiffany's could have more than 1,500 people who wanted to get into the group at one time.

The goal is not to have massive numbers of her group, however. Even though it's 35,000 members, she wants to ensure that it remains "authentic as well as organic".

Wondering how she keeps this group "authentic and organic"? Two points.

Indeed, one of Tiffany's guidelines is to provide 90% of the value for free and sell the last 10%.

This is because people believe, "her free stuff is amazing, and I'm unable to picture what it is like to have her pay material can be as."

The second goal of Tiffany to keep the goals of the group is to focus on quality over the quantity of member requests. Which means she's very selective with who she allows to join her group. All members have to have the proper fit with the group.

"The group might have had 100,000 members in the past, but we don't accept anyone consider to be not suitable for the environment we live in," she affirms.

Through keeping her Facebook page authentic and organic, Tiffany has created a community that is loyal. So loyal that it requires just three individuals to oversee.

"There three individuals running the team," she reveals. "Me as well as my mother and one person who is an undergraduate student and has become my best friend."

What is the best way to go about keeping track of such a huge group that is only a handful of people?

The loyal tribe steps in. The tribe members are basically in a moderation.

"A lot of people who do not have the technical skills to be moderators . . . moderate the group if I'm present," Tiffany explains. "They will contact me via DM within a matter of minutes and ask me to check out this thread, I'm not sure if this is appropriate to put up.'"

Spam postings aren't the only issue her users moderate also.

Tiffany's followers are so loyal that they manage her Facebook group, keep an eye out for spam, guide new people to her other products, and also answer each other's questions.

Doesn't get much better than that, right?

Or does it? We'll take a look at Tiffany's shift between digital and physical items.

What was the process by which Tiffany transitioned from physical to digital products

After Tiffany discovered that she could successfully serve her audience with information-based items, she jumped completely digital with her products.

You can call it her larger "aha moment". Tiffany discovered, "So I only have to really create something once, then I'll be able to sell it repeatedly and over again."

Yes -- she is selling and serving her audience on a massive size.

Tiffany enjoys teaching, which is why creating a collection of classes and trainings seemed like a perfect fit. Particularly, "teaching women exactly what she has done to get where she is today" is the core of her organization, Rich Girl Academy .

"So, the academy is sort of like the personal trainer you would find at a gym," she explains. A monthly subscription provides members with more access to her, as well as additional obligation.

At $37 per month, participants join smaller groups. They also are given a Q&A every month and regular training with Tiffany. Additionally, Tiffany offers training through Tiffany's "team of Oprahs" covering a wide range subjects. Rich Girl Collective topics, including:

Family and relationships

I - Entrepreneurship and investments

C - Awareness and community

H stands for Health and Wellness.

With her academy in place, Tiffany's online business transformed into selling physical items across 22 niches to digital goods within one niche.

Regarding her business goals are concerned, she hopes to simplify Rich Girl Collective by a significant amount and to reach 50,000 (high-quality obviously members of the Facebook group and, ultimately, offer an all-inclusive membership.

Achieving efficiency in her business is what Tiffany accomplished in no time by using the all-in-one platform.

What Tiffany uses to serve her audience

In the process of setting up her digital offerings, Tiffany was able to effortlessly manage all of it using the dashboard. "I am awed by the simplicity of it" she says.

Her first interest was the distinct design and style of the online classes. "I take a look at a lot of people's courses, and I'm always able to see other people's courses with the same look," she explains.

But when Tiffany came across an online course that was built on the platform, she was attracted to its design and ease of use and was thinking, "Once I get my classes together, this is what I want to use."

The seamless dashboard in both front and back-end -- isn't only part that Tiffany is a fan of, however.

"My favorite thing about is the supportthat I receive," she states. "I have the ability to join the chat with support, ask a quick question and have answers... I love that."

Explore the simplicity of using and outstanding support by sign-up for an account that is free .

OK. When managing your business online can be handled with ease, finding the right time to launch isn't an easy task. Which is where Tiffany's final tips come into play.

Tiffany's parting advice for creators looking to launch

Tiffany's advice for creators who want to launch their business is to simply start and learn as you go.

Why? There's no way be able to believe that you're capable of doing it.

If you do, everything you've learned before taking the jump could become outdated by the time you're ready for the online world, particularly.

"With internet-based business, online marketing, and social media, it is constantly changing, both weekly and daily." Tiffany coaches. "So I'd say . . . Start with the right foot and learn as you go."

Furthermore, you might not be able pay to put off the time frame for your launch.

"Perfect is for people who have no money," she continues. "Launch wherever you are. Make it available for the world to see and make adjustments as you go."

Even large companies like Apple launch before their products are fully functional. The company launches first, and they release a plethora of new updates once the product has hit the market.

Do you feel ready to launch? Yes? Great. No? Don't worry about it.

It might be rocky at points, especially at the start of the decade and early aughts, but with the perfect online platform for your corner, you do not need to do it on your own.

And neither do your customers.

"I truly love it because I am aware of my readers likes ease," Tiffany voices. "They love something that is super effortless, simple. Then, I'm turning the users on to it because they are just awed by the app."