Modern creative news

What is the best way to conduct a survey of Your Membership Site's Members

Oct 27, 2022

Table of Contents

Reader Disclosure

If you manage a membership site, part of your job is to ensure that its users are content. It is likely that you thought about what kind of content users would be interested in when you first put your site up. But, it's impossible to determine what users truly need.

In this article this article, we'll show you how you can conduct a survey on your membership site. Let's discuss briefly about the reasons you'd want to!

Why You Should Survey Your Site's members

An example of a survey.

In this case, for example, you could first use an tool such as Intercom to identify members who are disengaged. You can then put together a survey to determine what features may help get them invested in your website again. You can also review your most committed and loyal members, in order to learn what aspects of your site is working for them (and the areas that need improvements).

How to Conduct a Survey of Your Member Site's Members (In 5 Steps)

Conducting a survey takes an effort but it's not an overwhelming process. Let's look at the five steps you can follow to discover what people are thinking about your organization.

Step 1: Choose the questions you want to ask carefully

First thing to do is decide what to include in your survey. If you do not want to turn off people You'll need to make your survey relatively brief and simple and ideally, at less than 10 questions. It's important to pick each one of the questions you want to taken into consideration.

Your approach to the question will be contingent on your specific goals, you may want to focus on questions that fall into the following three groups:

  • customer satisfaction. This category includes questions about how happy the users are with your site. If you're using a numbers scale, be sure to identify it clearly with terms like "extremely happy". When rating scales aren't labeled in this way, people may have different ideas of the significance of each number.
  • Usability. Can your members be able to find what they want and navigate around your website? Also, make sure you leave a write-in space as well to allow your members to tell them in depth about any issues they're experiencing.
  • Affinity for your brand. It's also important to know how much members like your site. In addition, it's smart to inquire about whether they're likely to suggest your website to other people.

Be sure to seek favorable feedback as well as the areas you can improve. It will help you determine both what's working and what isn't. You may even be able to use the results of your survey as testimonials.

Not least of all, to increase your response rate, you don't need to ask for write-in answers. However, you should provide an optional answer section for free when appropriate. This way, respondents can simply click through the questionnaire quickly. However, those who want to give additional details can provide it.

Step 2. Complete the Survey

The next step is convert the questions you've gathered into an actual survey. Although you could do it by hand, it's much simpler to utilize an instrument that is specifically designed for this purpose. Three tools we suggest:

Whatever solution you choose It should provide an easy way to add any fields you'd want. Remember to select an appropriate entry field type for each query:

For instance, when you have questions that require a specific quantity of answers it is possible to make use of either a radio button or a drop-down menu. You can also create a text area beneath any question to permit writing-in responses that provide explanations how to expand or clarify your participant's answer.

Step 3: Provide an Incentive for Completion

It's time to distribute your survey. First, you may think about creating an incentive or prize for those who fill it out. In this case, offering an incentive in the amount in the amount of $10 will increase survey responses by 30 to 40%..

Step 4: Disseminate the survey

Finally, you'll need to send the survey out to your customers. It is possible to add the link within your members' dashboard or send it out via email.

To add it to your site's dashboard You can also make the drip landing page if you don't have one yet. You can also manually set up a landing page, then configure your site to redirect to that page after a member logs in:

Setting up a URL redirect in

Step 5: Follow Up After the Survey

Don't forget to follow up with the people who took your questionnaire. It's great to send out a thank-you message to participants, letting them know you appreciate the time they spent. It can also be beneficial to send one or two messages following up to anyone who isn't able to take the time to complete the surveyand remind that they should complete the survey.

Some survey platforms enables the user to automatically send reminders as well as thank-you messages. Either way, if you've offered an incentive for completion, make sure to include that as well.

Conclusion

It's not easy to be aware of the the needs of your customers as a manager of the site for members. It is best to ask them questions directly periodically and learn their preferences and the factors that are giving them trouble.

As we've explained, you can craft surveys for your member website in just five steps:

  1. Choose your questions carefully.
  2. If you want, consider using an incentive to increase your rates of completion.
  3. You can distribute the survey using your dashboard or through an email provider.
  4. Following up with the survey respondents following the completion of.

Have you got any additional concerns about conducting a survey for your website? Tell us via the comment section below!

If you like this piece make sure you follow our blog on Facebook, Twitter, Instagram and LinkedIn! And don't forget to subscribe to our newsletter by clicking the button below.