What is a video recorder? Video recording software: a guide
Video screen recordings also provides a human element to the sales and customer support. It reminds viewers of the individuals behind the products and services that you use.
And that's just the beginning. There are a myriad of uses instances and benefits to using video recorder apps -which we'll discuss in depth. Also, we have video recorder software recommendations to assist you in getting going.
First, let's go over the basics of video recording software.
What exactly is a video recording?
A screen video recorder can be described as software that records whatever's going on your desktop or mobile screen. You can choose to record just a particular portion of the screen or all of it including or without recording you and/or your voice.
This tool is great for quickly sharing your ideas with colleagues or clients without the need to compose (and modify) lengthy paragraphs to explain something.
Also, you don't need to be concerned about taking precise screen shots and marking them up with specific information. Instead, simply walk viewers through the steps with your screen recordings and audio explaining things.
The team at Sol Marketing enjoys using video recorder software. Tom McAllister, their Digital Marketing Strategist discusses:
"I'm capable of using audio and video to easily present complex subjects now in contrast to the past, when I would capture multiple images and work on them for editing so that I could highlight areas of interest."
What are the best times to make use of a video recording?
In addition to enabling async messaging to helping educate users about your product There are a myriad of ways to use video recorder apps. Let's take you through some of the most prominent use cases:
1. Comms with your workforce
Instead of calling an appointment at intervals, the executive team can make a simple screen recording video to share announcements, information, and/or new policies -- basically anything.
This not only helps save everyone's time however it also ensures that the entire conversation is recorded and saved to folders that teams can use at any time.
2. Walkthroughs of the product
Software for recording video can make it extremely easy to write product tutorials for everyone on the team.
You can use these videos to:
- New customers are on the way and we will help them.
- Explain how you can use an exciting new feature
- Help confused users understand what you can do by using the tool.
- Teach your team how to use your tool to enable them to use it as well (or create content around it)
(The greatest part? Our free video recorder lets you create two hours worth of videos. That means that you can make batch multiple product education videos at once. When you're finished, you can edit your long-form video into shorter videos that each explain one feature.)
We drink our own champagne by making use of Record to produce product instructional videos. In this case, we'll go into Create, make use of the Record extension, and walk users through the steps needed to, for instance, make a social media video using Create. After that, we save the clip and then share it, making it easily accessible to the team's members.
3. Management of projects
Another reason you should screen recorded videos? Define the project's goals and KPIs and walk your team through the plan, train new team members in a complicated workflow without adding an hour-long training sesh to the calendar.
For instance, the Shopify staff, for example utilizes a screen-shot video to describe their process for paying new freelancers they onboard to their team of content. Not only does this save them time but it helps freelance writers to comprehend what they'll be paideliminating confusion as well as email exchanges about how to pay.
What else is exciting? Record integrates into Github as well as JIRA. In this way, the embedded player of the video created will automatically be included in the ticket description or comment, allowing others who are working on the issue to view the video directly in the ticket. The institution will have a lot of information at your disposal -you don't have to search through old Slack or email archives.
4. Video messages
Additionally, you can utilize a screen recorder to create effective video message messaging. For example, create an audio recording that you can:
- Present a fresh idea for a feature or campaign to your team
- The team members will be guided through your project contribution
- Inform your boss about what you've been working on
- Make your daily stand-up into the form of a brief video lasting around 2 minutes
Record ease recording videos thanks to its Gmail integration and allows you to create your video messages directly from your emailjust click that red button. select the video's destination, and hit record.
Another example of a company using video messaging? Mailchimp.
"My team uses Record for sharing the product's demos internally, and also to give our customers an idea of the features that will be launched very soon. We love it! It gives a unique feel that is difficult to duplicate with an email or chatroom chatroom. Video messaging becoming part of the daily workflow of Mailchimp." Trevor Wolfe, Director of Product Marketing at Mailchimp
5. Videos for training emails and sharing of knowledge
Video recorder apps also make the process of educating customer service, marketing, product, and sales teams simple.
Have you learned a fresh tip or discovered a brand new source or tool to help your team? That's awesome, make an instructional video that explains the benefits your team will gain from it , and also how they can incorporate it into their work.
The CMO & Co-founder of Trainual (and Record user ), Jonathan Ronzio shares the use of screen recordings for training as well as documentation for their marketing team. Ronzio states, "Video is probably the most essential element of process documentation for me because everything in the world of branding and marketing is visual and so reliant on emotions that are communicated via narrative."
Additionally, you could encourage peer-to-peer knowledge sharing in this way too. Instead of explaining the new tactic that was successful to various coworkers at different times invite employees to make an entire video describing their latest strategy for achieving results or find and send it to all of their colleagues.
6. Video sales pitches via recording
Reps can also use video messaging to nurture leads and educate them on what the product they're selling can help solve their specific problem.
In fact, the marketing team can use a video recorder to foster relationships. They might strike up an alliance, come up with guest post topics or adopt an approach that is more specific to building links.
In addition videos are excellent for encouraging the alignment of marketing and sales teams. For example, each team member will explain whom their ideal client is, and how MQLs convert, and how the ABM campaign is performing.
The most popular video recording apps and software out there
When choosing a video recorder, go through its features to find out if the tool serves the purpose you intend to utilize it to accomplish. Also, you should look into its integrations and prices. The more intuitive the video recording software is, the better for everyone on your team!
To help you, here three alternatives to think about:
1. Record
Should you choose to record your own voice along with the screen recording You can simply reposition the camera preview starting from the lower left corner, to any place you prefer in the video.
Record also offers multiple integrations such as with Gmail and GibHub. You can also develop video content with your smartphone.
2. Zappy
Zappy by Zapier is another video recorder software to try. It's speedy and lets you quickly create, annotate screen recordings and then share them with others. As with Record the program also connects with various apps like Slack and G-suite.
If you're not an Zapier but you are a Zapier user, you'll need to host your own videos. Otherwise, you get free cloud hosting when you are paid Zapier customers.
3. Movavi
Lastly, Movavi is a screen recording program that is paid and comes offering a trial of 30 days. It has a free, basic version available too but it doesn't let you download recorded videos without their watermark.
The paid tool permits you to make videos with 4K resolution. Using Movavi's Video Editor, it is also possible to annotate or edit the videos you've created.
Screen-recorded videos can be used to your benefit right now
In a nutshell, screen recordings work well for educating customers, training employees, and enhancing async group collaboration, while reducing on meetings. You can use these videos for personalizing your sales communication as well.