What happened when the Farmer's Dog took the lead thanks to the Emmy-nominated commercial
Staff at the farmer's Dog The aim of their very first Super Bowl ad was simple to make viewers cry. "There was a sentence within the advertisement that was fundamentally, "if you don't get the audience to cry, then you've been not successful," says filmmaker Goh Iromoto who introduced the Farmer's Dog now-iconic (and Emmy nominated!) advertising "Forever" to the world of. "I'll never forget that line. This was an extremely important motivational factor, in relation to the process of creativity in my current situation."
We were interested in learning more about the spot Staff-Picked, which was the highest-rated commercial of 2023's Super Bowl and has been nominated for an Emmy nod (!) Then we spoke with Goh and The Farmer's Dog's team of designers at The Farmer's Dog to find out more about their amazing collaboration process, their detailed strategy, as well as their dog that was integral to the advertising campaign. Take a look at the major lesson learned. Also, you can view the whole interview on YouTube.
| The name of project | "Forever" The Farmer's Dog |
| Stakeholders |
Teressa Iezzi is the Director of Content and Content.
Sophie Forman, Director of Brand Design |
| HTML1 Objectives of the campaign |
Teressa and Sophie wanted to create an advertisement that was based on their corporate slogan "Long live the Dogs."
Q1's past history is focused on the small details of their products. However, Teressa and Sophie were aware that Q1's campaign needed the ability to communicate clearly its purpose in helping dogs live longer, healthier and happier lives in a new method. |
| Goals |
* Revisit the Farmer's Dog mission and rallying cry using a creative and powerful approach
Create an emotional narrative that goes beyond the specifics of the object. |
| Timeline |
The entire campaign ran for approximately four months from top up to the end to be completed and was formatted in a campaign resembling the following:
October | Brief stage November | Goh pitches with his team December | Shoot January | Post-production Live February! |
| Resource | The Farmer's Dog team worked incredibly in tandem with Goh to generate the end project. Goh was the creative director as well as project manager and Teressa and Sophie played a significant role in the creation of the concept. They worked in close collaboration during the entire process of creation up to the finalization. |
| HTML0 Lessons with the most impact |
Be sure to invest in your brief
The story should be the main focal point instead of the products * Great work deserves great promotion |
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