What happened when "Miss Excel" launched an online Business Six-Figure Course" by using TikTok

The way that innovation, mind-set techniques and utilization of social media allowed "Miss Excel" to lead an online course in business which brought her six figures

As the flu pandemic was spreading across the nation, Kat Norton needed a creativity outlet. 7 June, 2020, Kat Norton launched her first TikTok video, using the hashtag @miss.excel to help people learn to utilize a software which changed her life.

Through combining useful Excel strategies with creative enjoyment as well as excitement, Norton created a video each every day. Surprisingly, one of her YouTube videos has been watched by over 100,000 viewers within just four days. The number of views was increasing as well, and by 6th day of the week, the CEO of a firm requested that she create classes for the G-Suite product. A few weeks later she could share her first video which went viral. Within just 24 hours the video was able to reach 3.6M views, and she also was able to reach 100,000 TikTok users.

"I was unsure of what to do in order to be a kind of influencer. I'd made my initial TikTok video just a few days earlier, and only shared it with my parents and my boyfriend on the idea." she smiles. "I didn't realize all what I was doing ."

While staying home with her parents and being buried under the weight of student debt, Norton began selling classes that she recorded with an iPhone and the ringlight in her bedroom in order to build her online following until November of 2020. With the growth of her company, she received notice from prominent publications like Morning Brew and Business Insider and she was awarded an award called the Microsoft MVP Award. Because of the increased revenue coming in, Norton quit her corporate work in January 2021.

Today, Norton works full-time as Miss Excel she earned her first salary of 6 figures in April of 2021. This brought in more than $105K. There are five classes that are available on her site including The Excelerator, The Advanced Excelerator the Ultimate Excelerator Bundle The dashboard Mini Course as well as The Google Smart Sheets (for Google Sheets).

"Before Miss Excel, I was putting in 80 hours a week on my job as well as getting to the office on a Monday. I was in the matrix of corporate work, grinding through it because it was my role that I was taught to do," she says. "Becoming financially independent was one of the biggest achievements I've had. It was the most incredible moment that's ever happened for me during my life ."

From one's perspective it appears like Norton does nothing more than help people learn how to use Excel, however Excel software, she explains her goal is much greater than this. "Teaching Excel is a way to help students find their dream jobs, get promoted , and build confidence in them," she elaborates.

After her travel plans for the company were cut short due to covid-19issues, finding extra time seemed like a perfect time to begin making her own materials, and establishing her as an Excel teacher. A increasing interest in Excel instruction from the general public combined with her growing social media following soon led Norton to transition from an office worker who worked between 9 and 5 to the business owner of six figures in just several months. What she did to achieve it:

1. She was a specialist in her field.

While she was a kid, Norton was the type to create studies for each pupil within her classroom. So it's not a surprise that her love for writing led her to start her own company to teach students how to function better and more effectively so they are in a position to be more productive doing things they're passionate about.

Her love of Excel was not born overnight. Her interest in Excel began when she was in her MBA at Binghamton University in upstate New York.

When she first started her class, her professor inquired whether she'd taken any mandatory Statistics classes. She was the sole student not to have. Her instructor advised her to was advised to quit the class. She also warned that she'd likely not pass the data analytics course. Instead of taking the class rather, she decided to devote all of her attention and energy into the subject. "I wanted to pursue getting a master's study in supply chain management, which would be centered around data analytics. I'd need to work to be more successful than other people. I put my efforts into Excel and designed spreadsheets that include everything. I managed to graduate with the top grade in my class." she says.

In each term, Norton had six classes that depended heavily on Excel. Through constant education, she was able to become proficient with Excel. Excel software. Following graduation, she was employed at a firm of consultants that was performing securitization reviews for banks across the US in addition to composing Excel classes for herself.

It turns out that there's lots of interest for those who wants to master Excel. "Excel is a very extensively used program and has more than a billion people who use it in a myriad of fields. However, it's a program which a lot of people dislike," she says.

2. Her focus was on producing the content.

In the moment that Norton's TikTok video was viralized, it was viewed by millions of users and there was even a heated debate regarding the former president Donald Trump banning the platform. In attempt to prevent losing followers, fans and supporters they decided she should set an Instagram page in hopes of increase the followers she gained via Instagram transitioning into Instagram.

"My TikTok audience didn't really shift to Instagram and I discovered that to be fascinating. This was an entirely other story. I had about 2000 Instagram followers at the time I launched the page. At the time I started the account I was able to build an Instagram reel which went up to the top of charts. The number of followers I gained increased by 50,000 every week thereafter ."

Her following that ranges from the age of 18-35 tends to be more influenced by those who are aged in the middle of their 20s. Over 65% is female, and the remaining 40% of them are from the US. Rest of them are from India, Europe, Canada and Australia.

The readers she cultivated did not grow following any fast, five-step strategies, however. The audience was created by utilizing the power of content that's creative and getting comments from readers. "When I requested my readers to share their most important concerns, I realized that they wanted to discover ways to improve their lives in order that they had more time to do things that they enjoyed," she says. "I simply want my audience to pursue what they're most enthusiastic about. I'm an avid advocate of giving value to my readers. This is what drives my content creation process. ."

Norton provides a wide range of video tutorials in her classes about 100 because she believes the learning process Excel is an illustration method.

Her courses are designed so students can use them as a continual reference, but she's also capable making everything herself such as making videos and editing them as well as writing copy for social media , and adding graphic design elements to the content she creates.

The process she uses to create her classes is straightforward. It begins with a draw out an outline of the material she will be teaching. After that, she lays upon the outline and becomes in a state of meditation, and afterwards, she is in an elevated state that stimulates creativity. "I ask myself, 'what imagination can I bring to every video?" she says.

Following that, she adds her ring-light , and after that, she takes her video on her iPhone. "The primary element of my feedback is that of the uniqueness and the imagination that I add to each course. When I create videos, contain different situations of creative and innovative elements, such as music, dance and everything I can in order to make it engaging and fun. Then, I upload the video on my website ," she says.

In addition to videos, the classes offered by Norton contain quick-to-follow guides and workbooks. as well as access to the private Facebook groups, which she feels to be an essential drawpoint for numerous. In her Facebook group, students can ask questions and participate in discussions on a board. The group does not have a gamification element in her classes, however after completion the students receive an automatically generated certificate that is created with Canva.

3. The girl acted in violation of the rules.

If she's asked the strategies she uses to use social media platforms for making an income of five or six figures each month and she smiles. "I don't follow all the rules," she says. "My entire fan base is constructed on the basis of popular material. The main focus of my work is to produce new content that can grow. It's not something you do daily or uses specific hashtags. When I am triggered by an urge to post an idea I'm sure is likely to become popular in the near future, it could be. If that happens it will increase the number of people who read my blog in leaps and leaps and. ."

Her easy lifestyle is evident in her methods in selling her products, every transaction has been conducted in a natural way using her social media networks that include Instagram. "With TikTok, you're more at the mercy of algorithms. TikTok doesn't have the luxury of promote ads in videos, or providing free webinars. In the case of Instagram there's a little more control" She states.          UXmVWvXMRsXwJFSqCRM       One example is from one of Norton's books.

While traveling, she's learned certain social media tricks which can assist her in increasing her audience. She makes her videos somewhat rapid so that people can watch repeatedly. "This will make the video seem appealing using the way that is algorithmic," she says.

Another method she's found is collecting testimonials from data. Once collecting information of the individuals who took courses, she creates an email database segmented by subject and requests their feedback. Then she shares her feedback with her social networks to enhance her authority and earn the respect of the people who follow her.

Presently company is entering the world of advertising which are paid for in order to expand her business even more, and has also hired an organization to help in that.

4. The woman was clear about the most profitable source of income

As per Norton the secret to expanding the business is to keep expenses to a minimum.

In addition to paying for programs such as , FloDesk, WebinarJam, as also an online assistant Miss Excel only costs around 1000 dollars per month to run Miss Excel.

Another one of her tricks to ensure consistent revenue is to always keep the classes open to enrollment. Her preference is to set rates for her courses on the high side because it's simpler to raise the cost later on. Her courses are also sold at prices that are slightly more than the price for a single course. The bundle includes Excelerator Training, the Advanced Excelerator Course, and the Dashboard Mini-Course. This bundle accounts for over 80percent of her earnings and is her best-selling item.

Each month, Norton also uses a webinar launch to offer quick cash in her business. She hosts a free Excel training and, after the class, offers students every course at lower than half the cost, in addition to the possibility to purchase the complete set for only $50.

Webinars can be a great way for increasing her earnings. Her last webinar held generated $500,000 in the span of 24 hours. "This method of launch webinars is awe-inspiring. I ran two webinars during April, and was able to achieve my first six figures." she says. "99 percent of the income was generated from primary sales ."

Norton assures her attendees that the webinars feel like parties. Music is played on when people join the webinar She also encourages participants to bring their favorite beverage. "It's an experience that will be unforgettable for me as well as the chance to be in touch with viewers," she says. "I generally begin with a two to three-minute introduction to my background, which includes a 45-minute in-depth Excel training. In the final part I'll ask whether they're interested in learning more. My website is not a sales webpage. I lead everyone through the checkout process towards the end of my webcast. It's also the moment to boost my sales for my service ."

The launch of webinars lets her exercise greater control. Instead of giving a coupon code for someone to Google and then use the course, students purchase her classes after the course for free.

She runs the sessions on WebinarJam. The platform can allow her to train thousands of attendees without worrying about crashes. "It's expensive, but it's been valuable as it's allowed me to ease my burden. Press a button and my ads will appear in the windows and I can make profits immediately," she says.

In the event that she's not able to conduct an online webinar, she'll oversee her sales, and send an email with a promotion to the list as she continues to grow the list of her subscribers or even conduct training for corporate clients. "My corporate training accounts represents a small portion of my income to date. At present, I only accept large brands for training with an increased cost because they reduce the time I devote to making my training courses," she explains.

5. She was a caring and caring source of guidance to her supporters.

Like those sales she makes, bulk of clients they get via her following on social media as well as an unpaid guideThe Top 31 Excel features that boost efficiency she offers as a resource to generate leads.

It is available through her site, or click the link on her Instagram bio and then entering the email address.

The freebie is also promoted through the use of click funnels developed through Russell Bronson. This technique is built upon sending out five emails which provide an an opportunity to make a sale at the end by making use of coupons. "The primary goal of the email is to convince customers to be captivated by you. The next one introduces them to an issue and keeps them interested in the narrative. Third and fourth provide products for sale at 100 % off by the promotion. The last one is a 'hey, don't forget to get it' kind of message." The woman goes into detail.

6. She managed business in her own way

Norton's business strategy is one of comfort rather than hustle. She claims she runs her entire business using her own sense of intuition.

A committed meditator, and adept at the spiritual and mental methods The source of her inspiration lies in her steadfast personal growth exercise. "My approach is 50% business, 50 percent religion. Spirituality is something companies are lacking, and this is what I've relied upon to build Miss Excel," she states. "I visualize in my meditations, which indicate the type of content that will succeed before I get towards my computer to build the material. My dreams help me navigate the creation of the course, along with the exact timing and date for the start of the course. ."

Norton states that she is capable of dividing her time with a dual mindset of receiving and doing. "The do-ing energy occurs when I'm carrying my hot cup of coffee or to-do lists. "The'receiving energy' happens during times I'm not doing anything however, instead I rise and engage in some form of meditation, then enter into the mindset of revitalizing my brain," she explains.

The day is now, Norton says she only is working 20 hours per week. "Half of my day is spent in a state of flow. I'm at ease that is consuming energy. In actuality, I make the most money on days where I'm not at work. When I'm able to draw the benefits of openness, then I'm in a position to use this for taking a number of steps in the right direction and allow the money to flow into the system," she says.

The openness of Norton's has transformed her creative process She claims it's the secret weapon in her business.' "When I had the job I had at work I'd take a break during the day, and then eat the evening meal, then the next thing I knew I needed to create an online TikTok video by 8 p.m. This was more challenging. The time was short before I was able to discern between the energy coming from my personal and professional sources and that things move faster," she says.

She's also a big lover of making plans in order to figure out what she'd want to see become a reality. One time she wrote down the desire for her to be featured on Business Insider, two weeks after, Business Insider reached out to her. "Getting in Business Insider was among my most significant successes. My contacts wanted to know the steps I took to make in touch with them. They thought I'd sent many emails. In reality, what I did was to focus on my goal. That's how I manage every day," she says.

7. She was committed to her professional work

In the words of Norton the lady who was a victim of the recession, she needed to increase her confidence in herself and self-esteem before she could achieve big changes within her field. "I was required to bring myself at a point where my self worth was sufficient to allow my brain to maintain the level of success I had hoped to achieve," she says.

The author is of the opinion that the reason she has achieved success in the world of finance can be attributed to the internal effort she's put into it. Her success is a result that she has gotten rid of any limitations that were imposed in her beginnings of her existence. "I went back to the blank page, I thought about what I'd like me to do within my own life. Following that, I cut the paper. And now, I'm working to develop this business to the maximum extent I can so that I can inform the public of ways to carry out this task." she says.

An actual digital Nomad Norton makes use of the freedom to live in different locations, such as Hawaii, California, Arizona as well as Texas. She says that establishing an effective business and a solitary lifestyle is much easier than the majority of people imagine. "The one thing individuals have to contend with is the expectations they put on themselves," she adds. "Now me and my husband travel travelling every month around the world. We are on our own schedules and do what we like. All I've ever wanted was freedom and this is the person I am today. ."

While Norton is working to improve her skills in her work with Miss Excel, she's excited to see what's to come for her. "All events have been happening and c-suite executives from large companies have reached to me. I hardly feel anything because I'm a step ahead in the competition in this field. It's clear that I'm building an organization worth millions of dollars," she says.

In the coming months, she'll start coaching and preparing a program that focuses on . She says,"I hope to aid individuals to discover their true passions, pinpoint the areas of interest, and then pursue things they're passionate about throughout their lives. Beginning with I'd love to demonstrate the ways Excel assists them in this, by reducing time spent working ."

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