What Happened When Amy Lang Made $113,000 Helping parents teach sexual Health
Amy Lang assumed that as a parent that she'd be able to know precisely what to talk about' with the son she had.
In her job as a teacher of parenting and sexuality for the past 17 years she was used to speaking about sex everyday. However, she wasn't aware of the level of discomfort -- and clueless -the feeling would make her feel once it was time to talk about sexuality with her child. "I was ashamed to be having 'the talk' with my son. I'm an educator in sex," she says.
In search of ways to be a trusted source for her child, she began doing more study. She turned to her education in applied behavioral sciences as she began learning about how to speak to kids about sexuality which is a topic she believes is extremely important yet often neglected. "We are all aware that children must have physical, emotional, as well as social health. However, we don't talk about sexual health because it's taboo" she claims. "We have so little information about healthy sexuality as well as the sexual growth of children."
With her studies, she was able to include additional tools in her toolbox and was inspired to continue helping parents in this arena and this time by offering online courses. In 2017, she developed her first course, Birds & Bees Solution Center for Parents. Since then, she launched the second program, Preschoolers, Private Parts, & Playmates. "My belief is that knowledge is empowering," explains Lang. "The greater the amount of information you've got to hand, the better capable of being there for your children's ."
Now, her online courses account for 50percent of her overall earnings. Since launching her first course in 2017, she's generated $113,000 in income. What's the best thing about it? Her sole source of income is her list of email addresses and the word-of-mouth to promote the courses. "I haven't had to try very hard," she laughs.
"I'm earning money as I wash the dishes."
Even as her successes grew organically, she was conscious regarding the steps she took. These are just a few of them:
Skip ahead:
- She uses
- She creates an email-list
- She makes use of social media to market and not for selling
- She develops a membership course
- She has created the bonus course
- She creates content using trial and trial and
- She determines her audience's needs and wants.
She is using HTML0.
Lang had been established as a business owner for more than a decade before she created her first online course. Although she's passionate about teaching in-person, and still performs live shows and workshops, the idea of online classes seemed to be a natural step for her company.
In addition to the ability to reach more parents and folks who interact with kids She also wanted students to be able to learn from home; discussing sexuality may be uncomfortable for many, as well as online courses provide students an intimate environment in which to learn.
The platform she chose to host her course over other platforms for e-learning. "It was most welcoming, seemed the easiest and also cost-effective," she says.
She builds an email-list
At the time Lang launched her online courses Lang had built up a massive email list, which currently has more than 17,000 users.
The method she used to build the majority of her list was simple; when instructing live classes She would hand her students a QR code that would lead users to the newsletter sign-up webpage. Also, she would move an iPad throughout the room to ensure that people could manually enter their emails. She strategically asked for people's email addresses in the middle of her sessions, at the point where the students became captivated and curious about learning more.
In the meantime, she's continuing to collect emails through live gigs and also through her website. The navigation bar on her website, she has a button which reads 'free tips. When people hit it, they're led to a website that allows them to input the email of their choice to get an offer: Seven Tips to Have Amazing Birds and Bees Talks. This freebie comes via email, which also points people towards the school she runs.
Even though she's got an extensive mailing list, she reminds online course the creators of online courses that this wasn't something that happened in a flash. "I've been in this business since 1997," she says. "That's 1000 people per year. It's not a new concept. It can take a long time to develop a winning course even if you do not have an extensive platform."
She leverages social media for marketing and not for selling
Even though she has a YouTube channel that has around 800 followers, an Instagram account that has nearly 4,000 subscribers, a Facebook group with 10,000 members, and a Q&A style podcast, she says her email list has the best level of conversion. In actual fact she does not use her social channels to promote the courses she offers, but rather her email list. "It's way more personal receiving an email. That's the truth," explains Lang. "Social media is just to promote marketing, not for sales in my world ."
Even though Lang does not rely on social media for the sale of her classes, she does find that the channels are useful for marketing purposes. To make it easy, she shares identical content across all of her social media sites every week, and plans the content in advance. Each article includes an invitation to action. she invites readers to join her monthly newsletter, take one-on-one conversations with her in what she wittily names"a "Quickie Consult,"to purchase one of her online courses, or employ her as a teacher in person.
Though she doesn't have any community for her students to join, she creates a sense of community via her social networksin particular by hosting a series called "Help Another Parent. This series, Lang answers questions asked by parents and allows the community to give helpful tips. "I am a regular player with me, and the majority of these users are great in their suggestions," she says.
Lang recommends that course creators cater their social media content according to their users' needs. Plus, approaching marketing with the right mindset is crucial.
"Believe that what you're offering will be helpful."
Aside from social media and her mailing list her followers have grown organically through word-of-mouth; the majority of those who have gone to her live sessions or taken online classes spread the word to other parents and teachers.
She develops a membership course
She has two main audiences: parents of kids who are between 5 and 12 years old and professionals , who are primarily early childhood educators.
Her program designed for parents Birds & Bees Solution Center for Parents, runs as a membership site for $89 USD annually. She played around with prices until she landed on the price she chose; she wanted it to be as easy as possible. "I would rather there not to be too much thinking about the cost," she says. "I want that it be a straightforward"yes ."
Lang likens this course to a 'library' of resources, which includes videos, handouts, audio recordings, topic-specific webinars, extra resources, and weekly sessions called "Hump Day Half Hours. The sessions consist of the teaching portion for 10 minutes followed by group coaching. "These classes are my absolute favorite events because they're live and I'm able to connect with my students," shares Lang.
She set up her course in a library-style format because oftentimes, parents have just one query. Instead of having endless hours of information students must wade through in order to have their inquiry answered, the library lets users pick and choose what they require. "With this library you don't have worry about whether the material being suitable for children or research-based because it already is," adds Lang. "People often tell me, every day, "Thank for this, it made everything so much easier .'"
Content is it is added to the course on an regular schedule. "I am able to help so many parents without having to be present as such," she says. "It's only one of the advantages of having a site that offers membership ."
She develops a bonus course
As well as working with parents she also engages professionals -- mainly early childhood educators -- to aid with sexual abuse prevention.
Her second course, Preschoolers, Private Parts, and Playmates specifically targets the children in this age group. Here, she teaches about sexual behavior in young children, including the typical as well as what's not typical as well as the best way to tell whether a child requires help.
Additionally, the course offers companies with an easy option to employ her. "Some organisations aren't financially able to pay me to join their team," she says.
After students have completed her courses, she doesn't sell them anything. However, her goal in 2023 is to place more effort into promoting the 'Quickie Consult' or an e-book Sex Talks for Tweens and Teens: What To say and What To Tell it.
She develops content through trial and error
It took Lang some time to understand the process of creating material for her online course -it was a process that required many trials and error. When Lang looks back on her online course creation journey one of the biggest challenges was working out the best length of the video, how many handouts should be included (and whether they would be useful) and which type of material would resonate with her audience.
In retrospection of Lang's creation journey, she wishes that she had conducted an audit following the initial year, to check what people were watching and made adjustments according to the feedback. Though she's modified her material in the past, she is convinced that the feedback process can be crucial in helping you grow as a creator.
In the beginning, she was producing videos of hours long for her lessons -- until she realized that they were too lengthy. She now makes her videos less lengthy and more accessible because her target audience is made up of busy parents who don't have lots of time on their hands. "I would like to simplify and make it easy," she says.
Her family doesn't can help her create new content. Rather, she says she reads books, keeps current with her research, and lets parents' questions guide her in creating new content. There are also colleagues she interacts with, who assist to develop ideas and give her support.
She determines her audience's wants and needs
If you are thinking about starting an online course business She suggests that the creators determine why they want to develop an online course. The reason will allow in establishing a specific target that they will be able to approach in small increments.
Lang insists on that it is crucial to determine what an audience wants and needs. "What you think they want and want is not necessarily what they really require and want," she explains.
To figure out the wants and requirements of the potential customer, Lang advises that creators give their users a questionnaire using the results to direct the creation of their online courses. "Be mindful and patient. Remember that it's not about you. It's all about the people you serve," she says.
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