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What can you sell as benefits instead of Features to increase your conversions

Sep 8, 2022

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Features vs. benefits - that's an everyday term in business especially when it comes to sales. But what exactly does it mean? And how are you supposed to differentiate between features and benefits?

For example, scalability. When a software product is able to be useful and relevant when your company expands, is that a benefit or just a benefit?

The line between benefits and features is frequently unclear, however coming to understand the differences between benefits and features is really important for sales.

If you could explain each of these for your potential clients, you'll have a much easier time proving your business's worth.

In this blog article this blog post, we'll discuss how to promote benefits rather than features. Also, we'll define each one of these concepts and discuss the most effective way to explain the features and advantages of your service to prospective customers. So, let's get rollin'.

Benefits and Features, Defined

It's tough to dig into the details without some basic definitions. Therefore, to begin, let's define what advantages and functions are.

What's an attribute?

We'll go against the order of alphabets here to begin with the term "features. In the business world, a feature is exactly what it is. features are essential aspects of a service, which help define the nature of it, what it does, and the purpose behind it.

Let's say, for instance, we want to take . A characteristic of it is that it gives entrepreneurs and small businesses with the necessary tools to make money from their WordPress sites.

What are the benefits?

Benefits are benefitis the way in which a product's or service's features actually enhance the lives of people in one way or another.

Also, What does it Mean to Sell Benefits and Not Features?

Consider the product or service that you've used. Or better yet, think about your own online business.

You could probably explain its features pretty easily. What is your company's mission, and how does it do it?

Benefits can be a little difficult to explain. Before you can describe the benefits of your products to customers There are two aspects that you must first understand:

  1. The actual product
  2. Goals and issues for the buyer

Naturally, knowing your company is essential to be capable of explaining it. Beyond that, you need know what the client is searching for as well as the challenges they face.

This may be due to the fact that the buyer's needs are different for each and what one buyer might find beneficial is not necessarily beneficial to a different potential buyer. Certain things that you consider to be beneficial could be completely irrelevant for someone else.

The main difference between features and benefits. They are important to everyone who is a potential buyer. The benefits, however, may vary from person to person.

It can be used for a variety of purposes. Our creators do things like:

  • Paywall high-quality content
  • Develop different membership levels
  • Create "buffet" type membership websites
  • Give their customers coupons with customizable options
  • Then on.

Each of these uses provide different advantages. As an example...

  • Paywalling allows creators peace of mind knowing that their work is safe from the unintentional eyes of others.
  • The built-in LMS makes it tremendously easy to build out your courses.
  • Different membership levels permit a creator to entice new members by offering some content in exchange for free.
  • Dripping content keeps users wanting more and keeps content fresh.

As you can see, to sell benefits, it is essential to know the service or product. To sell benefits, you need to be aware of the buyer who is purchasing it.

How to Sell Benefits Instead of Features

Therefore, the main point is that benefits are dependent on the consumer than the product or service in and of itself. It's about what the user's experience will be improved after making the purchase instead of the functions that the product can do.

Are there any overlaps between these two things? For sure! But the trick is all involved in the spinning of the information.

If you focus your talking details on benefits that are relevant to an individual You'll see they're more likely to become interested.

Following are a few tips that you should follow when trying to sell products based on their positive aspects.

Learn to Know Your Customers

I can't overstate the importance of this one. For a convincing selling pitch, it is necessary to understand the things your customer is interested in.

If you're unable to comprehend your customer (and most people do not feel understood by the businesses they buy from) You're likely to be in trouble.

Do Your Research

Find out data that will help you understand the factors that make your clients tick. That "gathering" may take many kinds of forms - everything from surveys to interviews as well as social listening.

The goal is to set up with the intention of discovering what your customers want. Learn their hopes, dreams ideas, strategies, and thoughts.

Once you understand your customers and the things they're searching for If you know your customers and what they're looking for, you're well-positioned to pitch your product or service to the people they are. Personalize it. If not, it may appear generic, uninteresting, or irrelevant for their situation.

Concentrate on the Pain Points

In describing the benefits of your company You'll discover it's much easier to do so when you think of your customers problems. That way, you can explain the benefits that will eliminate the problems.

Don't Overdo It!

Let's say you're looking to design a Facebook advert to market your online training course. It's around 1,200 x 1,200 pixels of area to grab and catch your customer. This isn't a huge amount of real estate to work with and you must be intentional.

Take note of which benefits are the most valuable to the client you want to target. Then drill down to address the two or three areas you've identified.

If you provide more than you need within a single pitch it may appear inauthentic and even confusing.

If you spend ten minutes talking about the two benefits and benefits, you could get into a lot of detail. If you're spending all of that time explaining two ways your business can tackle two key issues...

Like I said Quality over quantity. Focus, be precise, and specific. Customers are likely to be grateful for your efforts when they make an purchase.

Case Study: TheGuitarLesson.com

Imagine you're Tom Fontana, the owner, proprietor, and guitarist-extraordinaire of TheGuitarLesson.com, a -based online business.

Tom's site features over 300 videos, which are available at a variety of membership levels ranging from zero to paid. The site makes the most of the paywall to protect lots of top-quality video as well as instructional material.

If you were Tom, what do you think it would mean to promote the advantages of TheGuitarLesson.com instead of its features? What sorts of benefits does his company offer that merit advertising?

Well, the site's main feature is simple. It's a website that provides live guitar instruction online to anyone who signs to sign up.

Some customers may find a benefitof online guitar lessons could include accessibility. As an example, this advantage might appeal to people who live in rural areas, or handicapped.

The accessibility could also be an advantage for a client who doesn't have the time to go out and do individual lessons. The flexibility to access guitar lessons anytime and anywhere could be a major benefit to customers who have trouble clearing their calendars.

Another benefitof the online lessons for music may be security. For those who aren't keen on sharing their off-key attempt at chords to the other students in the class and their parents, privacy in lessons on the internet could provide the opportunity to gain a substantial gain.

Use a cheat sheet

Finding the best benefits of options can be confusing until you get the grasp of. But if you need to clear up any kind of confusion in marketing There's an old-fashioned solution - the good old outdated guide.

I typed mine up for looks, but an hand-drawn cheatsheet works just as well. Create an "feature" column alongside a "benefits of that feature" column and put on your thinking cap.

You'll be surprised how quickly you'll be able to create the benefits of your site's features are presented to you in this format.

Use Artificial Intelligence

If you really want to go the easy way (and who wouldn't! ) it is possible to leave the hard work to the machines.

One of these templates can be literally described as Feature to Benefit.

For Jasper's Feature to Benefit tool, you just type in a quick description of the product you are selling and choose a tone of voice.

Click "Generate AI Content", and then Jasper provides you with the benefits that are related to your product. It's almost like too good to be true, right?

In the screenshot below, I have included a brief description of this very blog post. And, as you will see:

If it's about long-form media, the jury's not yet in the sand on Jasper. However, its output will require editing.

However, for shorter forms, it's an incredible (and extremely inexpensive) resource - especially the Benefits to Feature tool. The button below for pricing info.

Conclusion

Beginning an online company can be quite an exciting endeavor. It can also be difficult to set yourself apart from your competitors.

However, you've got it! Make sure to focus your marketing message on how your company's work can improve people's lives rather than what it is your business does.

Do that, and you'll be ahead of the crowd in no time.

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