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What Alua Arthur Helps Thousands of Students Rethink Death

Apr 1, 2023

Alua Aruthur's unique founder's journey started when she boarded an airplane in Cuba. Soon after she was diagnosed with clinical depression and a decision to quit her job in law, Alua was seated with an individual suffering from cervical cancer of the uterus. Her expectations were not that high, but the exchange that unfolded between the two of them changed the direction of her career for the rest of her life.

"I had been able to ask her many questions regarding deaththose kinds of questions you'd never ever ask a stranger. But she was so forthcoming with me. We talked for hours about what she was fearful of, what she was scared to lose as well as her hopes for how she could have acted differently during her time," Alua recalls.

"Coming off the conversation, I kept wondering how I had not engaged with my friends in meaningful discussions concerning death throughout the 34 years I've lived. The more I contemplated this, the more thought"I'm planning to take action regarding the issue.'"

Following a return from a visit in America, United States, Alua threw herself into trying to find methods to assist people in the end of their lives. As a lawyer and having a law degree She was conscious that she wasn't going to pursue a career in medicine or social work. Although psychology wasn't exactly the field she was looking for, she decoded the need to go into a psychology class that was centered around the concept of death and spirituality. However, shortly after her graduation, her brother in law was diagnosed with terminal illness.

"I was able to help him get through the two last years of his existence. I was by his side all day long, and out of it -lying on the couch or on the floor doing errands, taking people up from the hospital using medications, and doing some the necessary research," she says.

"I found myself feeling ever more dissatisfied because there was no one I could contact who would have such answers, or, at the very least there was no one outside of our circle of family and acquaintances who could comprehend the difficulty our situation might have been. In those moment I realized, even if I didn't know the answer, I would have to come up with it myself."

It was this realization that sown the seeds for the idea of Going With Grace which is a death doula-training and funeral planning organization that aims to evolve and enhance the concept of death by making use of the unique experiences in life to form the basis.

Alua is announcing nearly 1,800 to her 'End of Life Training Program', has accumulated over 15,000 newsletter subscriptions, and earned $2.5 million in revenue. Here's how she did it.

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     Her personal experiences into the mission of her business.    

Since the beginning, Alua has been intentional in making it possible for Going With Grace to originate out of a personal space. Alua believes that, despite the fact that many people are trying to differentiate between the private and the business, but they're both one.

"How you appear in your personal life will reflect on your behavior on the job. This is always been a highly personal goal and I was determined to get it right. been struggling with through the process of dying. The concept behind Going With Grace was born out from that ."

Alua's personal experience has allowed her to step into her customer's shoes in a unique manner - she knew their requirements prior to them spotting her product.

"The loss of a beloved person is a lonely experience. My main hope was to help people not be apathetic during their struggles. It's hard enough, even when you're blessed with one of the most skilled medical professionals and an excellent support systemIt's a heartbreaking experience ."

The author adds: "The mission of Going with Grace is to help people answer the question 'What must I do in order to be at content with myself so that I can be a better person today and pass away without a hitch? Whatever someone's answers may be We are there to help themSometimes it's about healing their relationships and sometimes, it's confronting their fears about dying, and sometimes it's about finding out the values that they want to live with. Our focus is on this ."

She remained consistent in her natural, personal messages

When it was the time to turn her original message into a commercial opportunity, Alua stuck to her origins. Alua created her website with a single goal in mind that was to give permission to others to discuss funerals and loss with authenticity.

"When I realized this type of space wasn't available and wanted to help facilitate it because I was convinced that someone else was searching for this. Maybe it was just one in a million nevertheless, I'm sure someone other person has experienced a similar encounter to my," she says.

"As result of this concept, my marketing took place spontaneously, which is that people responded to my marketing message with such a strong response."

But, Alua realized that her organic messages could only go towards coherence.

"When sparks ignite inside the soul of a person, it's a thing. The size of that spark is not yours, but it's your responsibility to ignite the fire. If you're consistently passionate about and genuinely discussing the same subject, eventually you'll be able to see them return to ."

     When she first started her journey, Alua began to realize how important it was to have an authentic and authentic persona. When she first started she wasn't aware of how she appeared to others, yet through finding her voice and establishing her own voice was able to improve her standing and credibility.

"One of the key elements of branding and marketing is to be authentic. My personality isn't the kind, gentle human being. Yet many people believe that it is necessary to speak about and debate issues concerning dying and death. Being unapologetic about my own personality, I was able to attract my circle of friends ."

In her early days, Alua started posting one-minute videos on social media that included her personal stories and her purpose statement along with her online course which she was starting to develop. In no time, Alua had pre-sold 57 subscriptions prior to having begun creating the course. In addition, her growing email database of 400 people was growing exponentially.

"I genuinely thought that maybe 10 people would be registered. At that point, I realized that I had to commit to this ."

The instructor clarified the outline of the course with the use of practical examples

After identifying her target viewers, Alua started to wrap her head around the difficult process of creating her very first online course entitled 'The Art Of Dying'. Like many course creators, she created a basic framework that she developed for each module.

"It was extremely helpful to look at the various elements my students would need at different times during the course. I'd say that to me: "Here's the base. The next thing to do is. If we're heading there, what are we going to require to do in order to get there What do we need to be aware of?" I would continually be mindful of the purpose of your head. Then, you can break the lessons down into bite-sized chunks," she explains.

The framework was eventually designed with a concrete plan. It could be a useful framework. Alua could break the program into three major sections. The first segment forms the foundation of "What do die doulas really achieve? What's the role of medicine? What are the indicators of death? Do we have any reason to be aware of your own passing? The second segment focuses on funeral services, traditional funeral home procedures, and funeral ceremonies and legacies. The third segment puts all these aspects into practice.

     Alua has developed a variety of classes based on this model and offers all with completion rates at 76% , and overall scores in the range of 4.9 stars. Alua believes that no course could have been accomplished without .

" was the thing that really brought my dreams to fruition. When I first started, I searched for quite a while to find an online learning platform, but none were sufficient or easy to access. It's unfortunate that I'm an analogue person and I'm not even certain how to alter my phone's ringtone . But it's not only simple however, it's extremely effective. This is how that we ended up where we are today." she says.

She incorporated her authentic voice in her classes

Alongside the introduction of this innovative learning structure, Alua has been intentional about allowing her personal style to permeate her online course offering.

"I often tell tales about people I've dealt with in order to help my students know the procedure whenever they need to. I'm extremely clear when speaking directly to cameras, in addition to trying to keep my personal life at bay," she says.

"I consider that the online courses I offer could be beautiful glimpses into the present of my activities as well as the things I'm about as a person. The book I published 'The Art of Dying' in 2018 , and in four years, it is possible that I will change completely from the person I was at the time. As I create my software, I stay away from making myself a part of the way I'm feeling in this moment but also allow myself to keep an eye on the possibilities of what's to come ."

She was focused on the community as she diversified her revenue sources.

Alua is putting a huge emphasis on celebrating community both within and beyond her course. Utilizing the power of study group, she has discovered a method to boost the revenue streams she earns.

"One one of the great aspects of our classes is the fact that everything is available online. And in addition there are regularly scheduled group studies where participants debate topics via Zoom in real-time. The students can consider the issues they pose in a manner which not only keep them interested, but they are also able to create an enduring sense of belonging. They get close to each and develop bonds to the point that I've been merely creating an environment for them to perform what they normally would do in other situations. ."

She says: "I'm simply following the breadcrumbs already in place. As an example, one of my students engaged not long ago, and 7 participants of their online course attended. For me, this is a testament to how effective our program is. ."

Alongside the online classes she offers, Alua has created various communities-driven projects to aid her business model.

"Another crucial part of our revenue stream is our Death Doula Den -- it's a private community for members in which members meet to discuss dying and death. There's also a separate Zoom call where we discuss about "hot subjects" and provide support by way of this," she says.

"Ultimately We have communities for people who need services, as well as communities who seek to know the best ways to provide services to other people."

She leapt over the main barriers that the developers of HTML0 must overcome

In analyzing Going With Grace's accomplishments so far, Alua is very transparent about her struggles to overcome numerous obstacles that have hindered the journey of her creator. Yet the challenges she's encountered have helped her become more resilient at the work as well as personal levels.

"The greatest move I've made was pressing"Publish "Publish" button in my first course. It was a riot when I clicked the button. My thoughts were"Oh my God ! What has I done? What do I believe I have done? How come I could act like this? ?'"

In the present, a few years after, Alua has a few ideas she'd share with herself in this instant:

"The most effective thing you could do is silence the voices telling you, "It's impossible. "You're not worthy. You're not worth it. You're not sure how you're performing.' Dismiss those thoughts and push on because someone is out there that needs the services you've got to provide. You should take the plunge The outcome isn't likely to be perfect , and it's most likely to turn out to be messy and embarrassing to be able to reflect on in a few years. But it's much superior to the bare minimum . ."

Are you inspired by the tale of Alua about the development of a profitable online business to offer online classes? Are you willing to take your own leap? Join and begin now.

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