Veronica Green is inspiring educators to incorporate more imagination and fun into their early childhood environments, and students are thriving

Mar 30, 2022

Learn how creator Veronica Green is helping educators integrate more play and creativity into the early childhood environments of their children - and building a business using authenticity.

Imagine if young children could lead their own learning by exploring the world with imagination, creativity, and fun?

After realizing that the traditional learning methods weren't always effective in early childhood education, educator Veronica Green set out to answer this question. And what she discovered revolutionized the entire course of education.

Presently, Veronica is an early child consultant, and also the creator of Cultivating Confidence , a business that assists educators in planning engaging activities, understand student behaviors and develop deeper relationships by playing and creativity.

This is how Veronica used her own experiences and became an industry pioneer, and change our approach to education for children along the way.

"When I started learning more about loose parts play and found myself enthralled once more."

Prior to when Veronica embarked on her creative journey her life was full of roles as an early childhood educator, and mother to a son who is autistic.

The instructor was operating an accredited early childhood program out of her home and was learning how to manage her son's unique needs. Standard activities weren't cutting it, so Veronica did some research for solutions that would work both for her students as her son.

It has led Veronica to "loose parts play" which is a play-led, child-led educational method where young children make use of unique everyday objects and their imaginations to create sense of the world around them, problem solve, explore the world, create, apply different thinking and most importantly, to have fun.

Veronica discovered other ways to teach children that put inquiry and play on the top of the list.

The creative ideas, perseverance, and perseverance resulted in a positive outcome. Veronica was able to comprehend her son's ways of communication, as well as his behaviours while giving support to all of the children under her care.

"Going through this really formed who I am in my role as an educator, and also as a person" Veronica explains. "It allowed me to see the world differently with new perspective."

"My child is my biggest instructor, helping me see the world in a different way, to go against the grain...and have tons of fun while doing it," Veronica says on her site . "My son has given me all the things I've learned."

They appreciated her transparency and ability to create an enjoyable, welcoming learning space. She pushed the boundaries in her role as an educator and students thrived. People wanted to know more.

"When I began to learn more about loose components play, I discovered my creative side again. .... This brought out my creative side when I was in my ECE job. I posted photos as well as the "whys" behind what we were posting via social media. others ECEs got involved and even asked questions."

Veronica knew that the educational methods she was studying could help early childhood educators reach many children. She imagined one day sharing her experiences on a large size.

"I recorded my first coursefrom my cell phone at Starbucks at the end of my 10-hour work days and I'm still running."

One of Veronica's initial products was an online class on sensory issues. In it, she shares data from research as well as her personal experiences working with her son.

"I created my first courseon my mobile in Starbucks towards the end of the 10 hours of work, and I'm still keeping the course running. It's the same format. It's the same format. And people have had the opportunity to receive an diagnosis and the help they require after taking it. This is a wonderful thing, and I'm very honored to be a part of the fact that it has happened."

Veronica's authenticity made her course distinct from the rest on the market. In describing the struggles and triumphs of her experience, Veronica helped other families and teachers feel comforted and inspired.

She explains that early childhood teachers often think that they must stay "on" all the time and aren't able to express emotions. Her program includes a human element by discussing real challenges and how her family overcame these challenges.

"A majority of that was sharing the journey. I'm very willing to tell the good of the worst, as well as some of the less-than-great experiences because that's where we learned from," Veronica explains.

Alongside her popular training course Veronica provides live workshops that she repackages and offers as replays on demand.

They cover topics such as the use of loose play in creating curiosity-driven spaces, which educators can use for their professional development .

"I enjoy being in person and teaching, because I'm in the present moment. If I record, I feel like I'm involved in my thoughts, and then I lose the words I'm saying. .... When I'm speaking through Zoom during a workshop, I feel like I'm at ease. I've got notes. It's all set. So I feel like the content comes out better this way."

Next, we'll take a examine the methods Veronica employs to manage her company behind-the-scenes.

"[...] created the time to focus on my business instead of focusing on my business problems."

The creators must have a safe place to handle the nuts and bolts of running a business. lets Veronica reduce her work tools to remain organized and worry less on technical problems.

"I did not want to spend any more time figuring out how to make something sell. [With ], I can just go in and make an object," Veronica says.

Educators can purchase Veronica's products directly on her website without switching applications. When they log into their account to access the resources and access them, the interface is based on Veronica's branding to create a cohesive professional design.

"Customer experience is extremely important. I wanted things to be simpleto use]. Early childhood educators are fatigued. Most of the time, ECEs have to do professional development on their own time. Most of the time, it's unpaid. So it's really important that it's easy for them," Veronica emphasizes.

"It has solved a lot of the big problems that I had tech-wise and also created time to concentrate in my business rather than problem-solving my business. And that's significant. I wasn't aware of the amount of time I was spending on troubleshooting until I could move the entire thing over."

We'll be looking at the different methods Veronica is able to achieve success with her business and her tips to aspiring artists.

"For the first three years in my company I was primarily focused on creating the content. Now I don't need to make any more. It's time to improve it."

In terms of the creation of content Veronica has learned that more isn't always more effective. She reminds creators that you aren't required to remain in the same hamster-wheel of constantly churning out new material.

For Veronica she is less concerned with the quantity, and more about quality.

"I don't feel like I need to have 200 blog entries . It's a lot. Nobody's going to see them. If I've got 30 to 50 pages of content that's a amount. It's always possible to refresh. I can change things... I do it to keep my creative juices flowing."

"I'm all about reuse of material. Always. Every video I've ever created ..., is made to the highest quality."

Repurposing content is the process of select a particular piece of work and transform it into various other mediums and channels.

"I'm obsessed with recycling the content. Always. Every video I've ever made ..., it's been used to the max," she explains.

"I have just made an YouTube clip  and it originated from a text blog article that I have written extremely well. .... The next step is to add the video on the blog. And then, I will share it on my social media channels about it. I take out clips and quotes, then I share images, and make carousels. .... After that, I email my list about it."

Veronica insists that content creators should not get pressured into creating fresh content, when they are able to frequently repurpose the content they have in inventive ways. By reformatting existing materials, you can work smarter and not work harder.

"I am aware that everyone in the digital world says you have created weekly new content. As a creative person, it's too draining to be doing that. If I'm inspired to create something is going to be awesome. However, if I'm not feeling inspired, it's not going to be good. If I get only one video or blog post up a month later, I'm fine with that."

However, there's one aspect Veronica does every week, whether it's raining or shining and that is to send a message to her list of email addresses.

"I've been consistent emailing every single week because I finally made it a priority above everything else and it's an enormous benefit."

After deciding to launch offering workshops, she was amazed at the way other entrepreneurs attracted new clients.

Since then, word of mouth and social media have been major growth factors for Veronica's list. The website also provides various lead magnets for free designed for her ideal audience.

Since people have to sign up to join your mailing list in order to receive leads, everyone benefits. Creators draw subscribers attracted by their areas of expertise. Likewise, individuals are able to learn new things.

Since the beginning of the few years, Veronica has made it a priority to email her subscribers every week. She phased out her PDF newsletter and now simply writes from the heart.

"Now I utilize my email for a weekly basis as a creative outlet. My Mondays are when I write to start my week off by writing my Sunday emails for the next week. I think about what I'd like to create and then I simply write from me. That's how I try to embrace my practice and work at improving my craft. I feel like it's more real. It's me."

Genuineness is at the heart of her work. her emails every week are not an exception.

"Carve your space so that you can do your work."

One of the most important tips Veronica offers to be successful? Make time to practice your craft.

Do not get involved in managing your company that you don't remember the reason you began. Take time to enjoy the activities you're teaching, and enhancing your understanding.

"Carve out that space for you to focus on your work regardless of what it might be," Veronica advises. "When you begin running your own business, you don't do your own craft very much. You spend most of your time managing your business instead of doing it."

Last but not least, Veronica emphasizes how important that you follow your own path . Do not let other people's opinions make you lose sight of the goal you're trying to reach.

"Listen to what other people are talking about and sharing the information, but remember to take it as a smidgen of a tidbit," she explains. "You do not know what's going on in the background. You're not aware whether they've got a staff of. There's no way to know the amount of budget they must put into marketing. It's impossible to know any of this. They're only choosing to share some of the details however you're not privy to the entire background."

"That is a comparison that can cause you to slow down and hinder you from moving forward. Take note of it. However, ask yourself what can I do to apply this to me? Don't be compelled to replicate it in the exact same way, just because it worked for them."

This circles back to Veronica's advice about content creation and choosing a process which is suitable for your needs.

When the digital marketing world said she needed to publish weekly new content, Veronica tried it -however, she decided that it was not right for her business. She did not make a dime because she was occupied making articles.

In the present, Veronica has honed her method of operation. She produces fewer pieces of content per month but does not compromise on the quality. All of her work is focused on increasing revenue, increasing her reach, and getting her work in the hands of top early childhood teachers.

"It was a long time to let go of all the advice of people telling me what to do. I lost my own voice due to that," she recalls.

"You need to determine the best way to make your life work for you. Everyone has personal circumstances. And everybody's journey is so distinct. It's possible to get there. You have to believe in yourself. Really, you do. It's going to be a mystery. It's going to be a resounding annoyance. You're getting ready to shut it down, but you just have to be convinced."

Today, Veronica is making a major impact on early childhood education through mixing her expertise in the field with honest personal experience.

Her business has been built in her own way and is focused on quality rather than the quantity of content. She's repurposed her work, nurturing her email list, and carving out space to connect to her work.

Veronica has helped many teachers better serve their students as well, and we're sure she's just starting. We're excited to see where her imagination and drive will lead her to next.