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Are you ready for festive season? If you run the Woo retailer, you're aware how important it is to prepare your site to handle the most crowded shopping period of the season.

In the month of October, at the close, around fifteen of our support engineers (or Happiness Engineers, as we prefer to refer to themgave site reviews for free in preparation for the holiday season. We reviewed more than 100 stores and identified the best practices and solutions to help them boost their revenue and converts.

In this article this post, we'll discuss our top-rated findings from our site reviews and demonstrate how you can use them in your store with our fantastic extensions and services. Let's dive in!

 High-impact metrics for site speed

Speed of your site is essential for offering a pleasant user experience, and also increasing your SEO rank. Slow websites can be frustrating for clients, resulting in abandoned carts and missed sales.

In our reviews, we checked the highest-impact parameters, including the time it takes to load a page, its size, the length of page, time to first bytes (TTFB) and the amount of request.

The majority of sites had room for improvements. Some of the common issues included:

• Image files that are not optimized: Images can be the most significant contributors to page sizes and loading time. You should always optimize your images before uploading them to your site, or use the Jetpack plugin Boost to compress, reformat, and deliver images via a global CDN.
• Unused plugins and themes The presence of too many plugins and themes installed on your website could make it slower and cause security threats. Only keep those you utilize and then delete all the others.
• Outdated software: Keeping your WordPress, , plugins, and themes up to date is essential for ensuring security, compatibility and safety. You should always upgrade your software as quickly as you can, or utilize a service like Jetpack Backup to automatically back up your site prior to making changes.

Bonus: our Woo Express hosting includes Jetpack Backup and a bunch of our best tools for selling. Test it and tell us what you think!

 A full payment solution

How many payment methods are you able to accept at the time of checkout? The availability of multiple payment methods can boost the rate of conversion by decreasing stress and adapting to the different preferences and needs.

• Express checkouts: These are methods of payment that permit customers to make payments in one tap or click, without entering any information or leaving your site. Examples are Apple Pay, Google Pay as well as Amazon Pay. Options for express checkouts can help reduce abandonment from carts as well as increase trust by providing an efficient and efficient checkout.
• Backup payment methods: These are payment methods that can be used as a back-up option in case the primary method of payment does not work or is inaccessible. Examples are PayPal, Stripe, and Cash on Delivery. Giving backup payment options to customers could increase satisfaction of customers and confidence by making sure that they are able to make their purchases.
• Local payment methods The term "local payment method" refers to methods that are specific to certain regions or countries, such as iDEAL, P24, Affirm and Bancontact. Offering local payment methods can improve your visibility and increase sales because it allows you to take payments from clients across different currencies and markets.
• Buy Now Pay later (BNPL): BNPL has been a hugely popular choice in ecommerce. Giving your customers the option to make payments in installments that are spread over time improves the likelihood they'll purchase today. Some of the most common options include Affirm, Afterpay, and PayPal Pay Later.

With WooPayments it is possible to add each of these payment options through one extension, allowing your customers get through the checkout process faster by using the payment method they prefer. PayPal Payments is another great addition since it includes both PayPal and Venmo. No matter which method you pick, consider how you can expand the options of payment for your customers.

 Strategies to boost the average value of orders and customer value

In our review, we have also provided suggestions for ways to increase sales per customer and throughout the shopping process. In addition to helping you directly grow your revenue but it also builds trust from customers, and also encourages customers to share the news to family and friends.

Here are our best ways to increase values of orders, and promoting the return of business

• Subscriptions: Offering a subscription can be a fantastic method to boost average order value by turning one-time purchases into ongoing income. You can offer your customers the choice of registering for your services or products and get them in a periodic manner. The subscription interval is usually either monthly or quarterly. It is also possible to offer discounts or incentives to encourage subscribers to sign up. We highly recommend the Woo Subscriptions extension that will begin providing subscriptions today.
• Bundles of products: Make bundles that include complementary or similar products, such as gifts sets, starter kits and accessory bundles. Offering these bundles encourages customers to spend more on the combined products, thereby increasing your revenue overall. We suggest a solution Product Bundles.
• Gift cards They can help increase order value. The customers can gift cards to relatives and friends, thereby increasing the amount they spend as well as bringing more customers to your site. There are many amazing gift card services that work with Woo however we do love the Gift Cards extension.

 Marketing opportunities that are expanded

We also looked into the growth potential of marketing. We discovered that the majority of the sites we looked at would benefit from more clear and more efficient marketing strategies. This is vital for growing your business and reaching potential customers. We offer a few important strategies to boost the marketing game

• Automated marketing: Are you automatizing your marketing efforts in order to attract customers to your website? Whether it's news about the launch of a new product or sales at your store, you need be in touch with your clients. We would recommend AutomateWoo to create personal emails, SMS, coupons, and announcements about new products to your customers. You can also use AutomateWoo to build loyalty programs that include birthday coupons, reward points as well as other promotions for a better customer retention rate as well as loyalty. Find out more information about Black Friday email marketing strategies on the Woo blog.
• Marketing via social media Extensions for Social Media permit you to connect your site with various social media platforms including Facebook, Instagram, Pinterest as well as TikTok for more efficient advertising campaigns on social media as well as expand the reach of your site to a new audience.
• Google Listings & Ads: Display your product on Google Shopping, Google Search, Google Images, and YouTube using syncing of your store and product data with Google Merchant Center. Additionally, you can make use of Google Listings and Ads to make advertising campaigns or ads on Google platforms that drive visitors and revenue on your website.

Do not miss your chance to reach out to current and new customers. Increase your marketing effort by using these, and other amazing marketing strategies.

 Conclusion

These tips will help you optimize your site to be ready for the holidays and beyond. If you're ahead of the curve and thinking about next year, consider hiring a certified WooExpert to elevate your website to the higher step.

If you have any queries or require to have the Woo Support team to review your site, please send us a note , and we'll gladly offer some personalized advice.

Happy Holidays, and a happy sale!