TikTok Shop Now Available for (How to Begin)
merchants from merchants in the US and UK have the ability to connect their online stores to TikTok Shop for seamless selling to millions of customers.
TikTok is one of the most popular channels for discovering brand new companies and products, with millions of users who are active on a monthly basis and over 60 billion impressions of the #TikTokMadeMeBuyIt hashtag alone.
TikTok Shop lets TikTok users buy from merchants via the app directly, removing steps from discovery to purchasing. Since the launch of TikTok Shop in the US and UK thousands of transactions are made using the platform for social commerce.
It is now simpler than ever before to sell and promote to a hugely at-tuned audience.
Merchants are able to share their Woo catalogs with TikTok Shop -- eliminating the time and effort needed to add items manually. Once synced, merchants are able to add the products they have purchased into the TikTok Shop, plus use their existing product imagery and descriptions to make eye-catching native ads like Live Shopping ads or video shopping ads. The orders placed through the TikTok Shop are synced back to Woo.
Woo was among the first platforms for e-commerce to integrate to TikTok Shop.
"Woo is dedicated to creating the sales channels and opportunities for advertising in order to assist our merchants with their top priority -increasing sales" said Paul Maiorana, Woo CEO. "We're excited about the option for users to try native checkout using TikTok with their Woo stores as a central dashboard."
The phone accessory shop Abbyrose was one of the early adopters of TikTok Shop catalog syncing through an earlier Woo beta.
"We enjoyed being one of the first businesses to enable this connection on the Woo platform. It's wonderful to collaborate together with TikTok's TikTok developers to make sure that they get the service up and running," said Ashley Rosilier, abbyrose chief technology officer. "TikTok Lives have proven to be extremely success in growing our following and generating more loyal and passionate customers -- now we can tag products as well as allow customers to shop during Lives. Our TikTok followers have increased by 15,000 within the first month we've had TikTok Shop enabled, and only 10 percent of our business has come through TikTok Shop when it was first launched."
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