Three Marketing Strategies to Ensure Success for Membership Sites

Each business owner understands how crucial marketing is and monetized WordPress sites are no different. In the end, it does not matter how amazing your content is. If you don't market it properly, no one would even be aware of your existence.

Today, more than ever, we're surrounded by marketing tools, tactics and platforms. We're told that we've got to keep up-to-date in Facebook, Twitter, YouTube, Instagram, and the endless list continues.

However, while social media won't be going away in the near future, social media marketing doesn't mean it's all there is..

We couldn't be more in agreement.

The customers are often bored, so why not mix up your strategy for marketing a little? There are numerous options other than using social media to increase sales and traffic towards your site that you have monetized.

In this post, we'll discuss three different marketing strategies that you could try today. Let's get to it!

Host Online Events

The idea of events might not be the first thought to pop up to your mind when formulating your strategy for marketing. In the end, you're running an online-based business. This isn't as simple to invite a handful of customers to the bar for Happy Hour.

But that doesn't mean you can't host events. In recent years there have been a lot of choices of online-based events has increased dramatically.

You can now be able to...

• Live Q&A and Feedback sessions
• Webinars
• Live talks
• Summits
• Interviews with influential industry figures
• Reddit AMAs
• Even simple hangout to meet the people you follow and your potential members better

It's worth looking into. Events provide a fantastic opportunity to connect with your audience. They will consider you to be as an influential and thought-leader in your area.

They value what you have to say. They'll be grateful for an inside look at the "real" you while also having the opportunity to ask any questions that they might be able to ask.

Live events build trust between the people who read your blog, showing that you're more than just a faceless author behind the blog. The result is to more sign-ups and a higher retention rate for customers.

The best part is the fact that there's never been more simple to organize events on the internet. It is possible to pick the best option based on the nature of event you're planning.

And if you want something even simpler, you can give Twitter chats a try. Your readers can connect with you, and one another, via a live Q&A format.

Read more about how Twitter chats can improve the way you engage your followers

They are fantastic however, how can they help you convert?

If you're planning to hold the webinar. Following the live presentation it is possible to offer a recording of the event as a free download for a short duration.

Once it's done, it's moved to the premium content area of your monetized website where only signed-up users can access it.

In addition to making the live events a wonderful opportunity to showcase what you have to offer your users, the recording could also serve for increase the quality of the content archive of your premium site. In this way, you're adding value to your site.

Additionally, you can create content to accompany the webinar or Twitter chat, like...

• Worksheets
• Templates
• Case studies

Since these resources are only available to members, they'll encourage individuals to sign up for or upgrade their membership during and following the event.

Use Freebie Marketing

For brick-and-mortar businesses Freebie marketing is not new news. We've all bought toothpaste which came with mouthwash for free and sampled samples of cheese at Whole Foods, or enjoyed a free starter along with the main dish.

But freebie marketing is no anymore a niche for marketing offline. In fact, it is now a fully-fledged instrument in an online marketer's toolkit.

Freebies have become less of an unexpected event. They are expected by people.

Think about it. Google Mail lets you send email for free, Twitter and Facebook let you network without cost. YouTube lets you upload and view videos for free. Everyone loves free things and will surely be the potential clients you could be able to attract.

Don't worry, though, we're not suggesting that you hand all your finest items to people to anyone for free. Freebies can be created by...

• Repurposing content from old sources
• Making simple checklists or templates
• Setting up paywalls to offer the beginning portion of your course, ebook, or strategy for free

But, the possibilities don't end from there. It is possible to offer an unrestricted membership in addition to your paid options. These can be restricted by duration or by the quantity of content you can offer.

This gives them the chance to browse your site , without risking money.

Following a predetermined time period, their free membership ends. Then they have to sign up or upgrade to an upgraded amount to be able to continue to access the content you value.

Utilize Referral Marketing or Affiliate Marketing

If used correctly When done properly, affiliate and referral marketing can be extremely effective to promote your monetized site. They allow the building of sales teams that are not salaried and which members are paid only for what you accomplish.

Imagine it in this manner Referral marketing and affiliate marketing are built on trust and reputation. Each of your members made the conscious choice to join your website. They're faithful followers and fans in default.

Who could be better qualified to speak about your product or services better than your personal clients? Make them feel involved.

They'll more than willing to suggest your website's page to their family and friends or clients who may have similar needs or desires like them. In return, you give them a percentage. Everyone wins.

If you're brand unfamiliar with affiliate marketing, it may seem overwhelming to begin. But fret not.

If you're already using this plugin then you're lucky. is one of the only WordPress monetization plugins that integrates effortlessly with its own affiliate marketing tool, Easy Affiliate.

For example, you can make different commission groups based on who's doing the referral.

It is possible to have platinum, gold, as well as diamond members. You can stagger your referral fees. For example, 20% for gold and 30% for platinum, and 40 percentage for referrals with diamonds.

The more referrals an affiliate makes more, the further they advance upwards in their package levels. This encourages your members to earn an upgrade to a more prestigious membership degree in order to improve the amount of commissions they receive from affiliates.

Wrap Up

Three examples of the best ways to market your membership site. to promote your membership site.

You're certainly free to blend and combine the strategies you use for your marketing. Pick those you're most comfortable with and that match your personal design and style the best.

And don't forget! You can also consider the most tested and proven marketing methods you should consider. Things like...

The possibilities are endless. You just need to make sure that you alter your marketing strategies once in a while to make it interesting and fun - both for yourself and your customers.

How are you promoting your monetized site these days? What sort of outcomes are you seeing? What one of these marketing strategies will you apply? Share your thoughts by leaving a comment below.

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