This is the method that creator and filmmaker Dan Covert built his creative career

"Nothing's going to be happening on its own," Dan says. Dan. "The fastest way to establish your credibility is through producing products. Even if it's performing lots of work for family members to make stuff and remain active as an artist."

It is a philosophies that has taken Dan to a remarkable career, which has seen him win a variety of awards like AFI, SXSW, and obviously the Staff Picks. " Our careers were shaped in this way," Dan tells Dan. "That might sound like a contradiction, but it's true. We do not have a crowd for any of these events. We've purchased cameras and have begun learning to make objects."

After the launch of his feature film debut " Geoff McFetridge: Drawing A Life," which won the Audience Award at this year's SXSW The team had the chance to talk with Dan about the process he uses to create his films and his creative north stars. Take a look at the highlights of the interview below and read all of the discussion on this page.

   This was your first time being a graphic designer. What did it take for you to reach an idea for having a feature film?

Dan The business we established was a company that was founded 16 years ago. It began as a graphics design company that later transformed into a motion graphics company, which later evolved into a production business. It's an extensive procedure. Through the years, we have designed shorts, as well being some of our styles that were picked by our staff to wear .

We just started experimenting in order to discover ways that we could be more creative in terms of business as well as directors. As I was turning 40, I felt an old age and I thought, "I'm going to make films one day." The thought was "Maybe I'm not ready to begin making films until I'm ready to start." After that, I began seeking out stories that would make movies, and this was the one that came to mind.

   16 years could seem like a lengthy period of time to make things happen in your business. Why did why you've decided to stay?

Dan Dan: It's really entertaining to be doing this type of work. Even until recently I never thought "Oh it's going to be an important moment in my career where it's changing and I'm in the Oscars." It's not one of my things. But the question is "Am I am having fun right now? Are I having fun when I am on the highway?"

Because once a project it gets out into the world It is impossible to predict how the public will react to the idea. This is the same as "Did I do the best task I was able to do? Are I as part of a team that I trust and appreciate? Do we try to be honest and authentic?" It's a dual irons in the heat person. I'm the founder of a firm. I am a commercial director. I've been producing this feature film for a while. I'm pretty proficient in practicing as an artist. The real issue is slowing down, and completing my favorite things and then saying, "We'll see where they lead us."

But, I'm not concerned about the " where they travel in the direction of' portion because it can lead to deaths. Since, at the end of the day, what's it really about being well-known or being prosperous? That's probably not something you'll remember in the 80s.

What's your unique nord star?

Dan The team is always working to improve the quality of the efficiency of this. It's actually the ability to tell stories. The craft and visual aspects are important. They are not clear terms but they do play a major role. It's the same could be said of asking "Can you write a tale?" A lot of times, we don't have an understanding that's fully developed of how we as storytellers are in the process of making the story better and more appealing.

The world of commercials and art is fundamentally distinct, however they are not the most powerful. The most important thing is emotion and the way you express it through beautiful cinematography. But, everyone has our own unique voice. The thing that really captivates me is the story and character.

   What are you able to do to help create a brand that doesn't compromise your vision for your brand?  

Dan: In the beginning, I thought that it would be something like "Oh, they're hiring me to aid them in their requirements." But as time passed on I came to realize "No I'm actually being hired to help them and I'm now aware of the things I'm able to do." This was a huge change in my understanding of the requirements of the organization and their goals. That's a vital factor, however the greater and further I've risen as an executive and manager, the more I've realized that clients seek the individuality of your voice. They're asking you to think about the complexities and tell the people, "What you guys need to accomplish are these."

Do you know of any brands that you're still looking to collaborate or collaborate

Dan Dan It's a challenge for me since I'm not really taking note of that kind of problem. It's about, "Is it a fun, interesting project?" Some of the least interesting assignments I've done have become my most intriguing tasks. My video was based around a type researcher at Syracuse and was one of our type historians' Staff Pick video we did. The film's story was about a man who was living in a basement. He came across this typeface and later Pentagram turned it into the official logo of Syracuse University. The man is amazing. I'd love to know more about his work.

Everybody wants jobs within Nike as well as many other famous names. It's fun, however I am awed by the stories that are unique and giving them the chance to shine.

I've never been able to make a film. It was an amazing validation as a creator that, in the span of two days viewed the film that we made. It's something like "Oh what a wonderful thing." What's that I'm talking about? The film was not made to be short films. It was made in the form of an idea to an existing client. We only edited it and then I noticed this crowd.

   Dress Code is around for quite a while. Why are you not leaving this platform?

Dan Dan: The goal is to be the site where all creators view our work. Most of the things that are short movies are self-funded. In the sense that they throw small trial balloons that later on, other people who are creative look at the balloons. It is always interesting to see the results. An agency representative could call and say "Hey we noticed exactly the same thing. Do you have the ability to run the advertising campaign on behalf of us?" This is like a one-to-one. If we're doing this, you're sure all the proper people are aware of this and will promote the idea by providing us an opportunity.

HTML0 Where can you learn concepts?

Dan: I get the biggest motivation to do my work through the medium of art. Actually, I don't go through a plethora of video nowadays. It's not easy, and I'm constantly searching for ways to make things more similar that is why I always look for something that is distinct from the usual content we take in, or even look into documentary films for commercials that have elements, or even investigate the fine arts in framing or visual techniques.

What's the best advice you've ever had?

Dan: There's a quote from Steve Martin where he says, "Be so good that you'll be hard-pressed to ignore your." The phrase is always loved by people. The same is true for the majority of people prefer an easy solution to something then getting one thing done. To me, it's all about taking your time and placing effort in creating a complete collection of works. And, when you're finished and satisfied, you'll be so happy that people will notice your work.

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