The Way Amy Lang Made $113,000 Helping parents to teach their children about sexual Health
Amy Lang assumed that when she had children and had children, she'd be be able to discuss what she wanted to talk about and with her son.
As a self-employed teacher of the subject of parental and sexuality over the last 17 years, she became a regular participant in speaking about sexuality each day. It was not clear how awkward -as well as uninformed her thoughts would become when having the conversation about sexuality with her child. "I felt embarrassed having "the conversation" with my son, and I'm a sexual educator," she says.
Looking to learn how to be a trusted parent She began to do further study. Her background is in applied behavioral sciences and explored details on how to engage children regarding sexual concerns -an issue that she feels is extremely important yet frequently overlooked. "We recognize that children require physical, mental well-being and social well-being, but we do not discuss sexual health issues due to the stigma associated with it" she says. "We don't have sufficient information on healthy sexuality as well as the development of children's sexuality."
Her research led her to expand her toolkit and was inspired to continue supporting parents and their children who have autism, this timethrough online training. 2017 was the year she started her first class: Birds and Bees Solutions Centre for Parents. Following that, she introduced a new course, Preschoolers: Private Parts and Playmates. "My belief is that having knowledge helps," explains Lang. "The greater the amount of information you've got and more you know, the better more able to aid your children ."
Her online courses make up 50 percent of her total earnings. After launching her first course in 2017, she's generated approximately $113,000 in revenues. What's the best part about this? It's the only way she earns money is her email list and the word of mouth she uses to spread these courses. "I was not required to consider a lot of things," she laughs.
"I'm making money as I wash dishes."
When her achievements increased organically, she was conscious in her choices. Here are a few examples:
Skip ahead:
- She is using HTML0.
- She creates an electronic database
- She utilizes social media to promote her business, but she does not plan to sell anything on it.
- She has designed a member course
- She has also created an additional course
- She creates content by through trial and error as well as
- She determines the viewers' desires and needs.
She makes use of
Lang has been working in her business for over ten years prior to starting her first online class. While she's passionate about instructing on the spot, as well as performing live shows, the idea of online classes were deemed to be a good decision for her business.
The founder of the website not just wanted to have the ability to reach parents of children in addition to those who care for children, but also for students to to take classes at the comfort of their homes. It can be difficult to discuss sexuality for some, however, these online classes offer students a private learning environment.
The instructor decided to run her class on various websites to make learning easier. "It was the most user-friendly, it could be, and it appeared to be simple and economical" she writes.
She creates an email-list
In the year that Lang first began online-based courses, Lang had built up an extensive email database. It currently has more than 17,000 users.
Her method of creating most in her monthly newsletters was straightforward. In live classrooms her students were given an access code that led users to sign up on her newsletter's webpage. Or, she'd distribute an iPad in the classroom in order for students to enter their emails. The way she did it was to ask for people's email addresses at the center of the class, and the students were fascinated and curious to find out more.
Now, she continues to receive emails from live events along with her website. In the navigation bar on her website, there's a hyperlink which reads "free tips. If users click the link, they'll be taken to a webpage that permits users to sign up with an email they want to receive to get an opportunity to receive seven ways to succeed at Birds as well as BeesTalks. They're sent this value-packed freebie via email. The email also contains a call to take action on behalf of the school.
Her email list is impressive. collection at the moment, and she is also a reminder to online course creators that the class didn't actually take place in the span of one night. "I've been in this business over 17 years," she declares. "That's more than 1,000 people every year. It's not a new concept. It could take a lengthy time to develop a winning program, even if you do not possess the best system."
The social media she uses is to market her tool , not to try to promote her products.
Although she has an YouTube channel with more than 850 users and an Instagram page with more than 4000 followers, and the Facebook group has more than 10,000 people, as well as an audio podcast that is Q&A-style, she claims that her emails are among the most popular in terms of conversions. But she will not use her social media accounts for selling the training courses that they have on offer, rather the list of addresses she has on her website. "It's significantly more private when you receive an email. It's the way it's done," explains Lang. "Social media exists for marketing purposes but not to promote sales . my world ."
Although Lang does not rely on social media in selling her classes , she's discovered them effective in marketing. It's easy to share identical content on the various social media platforms each week. Lang plans the content in advance. Each article is a call to action. Lang is encouraging readers to subscribe to her mailing list, and make an appointment with her under her witty name of"a "Quickie Consult,"to purchase an online course or invite her to teach live classes.
Although she doesn't have an existing community that her kids can join, she creates a sense of community on her social media, especially with a show called "Help Another Parent. This series Lang addresses questions made by parents, and invites members to provide helpful and beneficial advice. "I often socialize with my peers and most of them have been very accommodating in recommending things to do," she says.
Lang suggests that course designers make sure that their social media content is tailored to meet the demands of the intended target market. In addition, approaching marketing in the right way is essential.
"Believe that the information you're providing will be of value."
Alongside social media and her email lists. Her fan base has grown organically via word-of-mouth many people who've gone to the classes she offers in person or taken online classes have spread her name to their instructors, friends and parents.
She designs a membership course
She has two main audiences two primary audiences: parents of children that have a range of 5-12 years old, and professionals who are predominantly primary school educators in the early years.
Her program, which was designed especially to help the parents of Birds & Bees Solution Center for Parents, is accessible by way of a membership website which cost $89 USD annually. This was an experiment up to the point where it was available at the price it was; she wanted it to be as low as it was. "I prefer not be a lot of contemplating the price," she says. "I prefer it to be simple." simple"yes ."
Lang describes his class as a "library" with materials that include video, handouts, audio recordings, webinars on special topics as well as additional materials as well as weekly sessions dubbed "Hump Day" Half Hours. Each session is comprised in 10 minutes of instructing and personal coaching. "These sessions rank among my favorites because they're live, and I'm able to engage in a meaningful way with the pupils."" Lang adds. Lang.
The curriculum was developed by the instructor in accordance with the library model, where parents are typically only required to answer just one request. Instead of having a long collection of material which students have to go through in order in order to get their question answered The library allows students to select and decide which topics they'd like to explore. "With this library , there's no need to worry about the content being suitable for kids or being research-based, in the first place," says Lang. "People say to me on a regularly basis"Thank You, for having simplified the process easy' .'"
The material is created and added to the curriculum regularly. "I can assist numerous parents, but parents don't need to go to schools," she says. "It's just one benefit of having a website that provides users ."
She also creates an additional course
As well as helping parents too she works with professionals particularly early childhood educators in order to aid in the fight against sexual assault.
The class she will be instructing next, Preschoolers Private Parts and Playmates, is targeted at this particular group of children. She is a trainer of sexuality in children, including the normal and unacceptable aspects of sexuality as well as methods for determining what the child's needs are.
Furthermore, it provides organisations with an affordable option to employ her. "Some companies aren't financially equipped to hire me," she says.
After students have completed the course and passed her tests, she does not offer them anything. She plans on to increase her efforts in the sale of "Quickie Consult" and the Book Sex Talks for Tweens What To Say and What To do.
She makes content by making use of test data and
Lang was able to take a lot of time to get her content ready for her online course. It was a task that took many trials and errors. When Lang thinks about ways to make online courses, one of the biggest challenges was getting the appropriate length for the video, the number of documents should be provided (and the way they'd serve their purpose) and what kind of content would appeal to people she was hoping to engage with.
When looking back at Lang's work, she'd like that she'd conducted an audit in the first few months of the year, to identify the kind of content she was watching and then made tweaks as a result of comments. Though she's revised her writing style in the past, she believes that feedback will help the development of your writing.
At first, she was producing videos that would last over an hour for her class only to discover that they were too long. She now makes her videos less lengthy and much more user-friendly because her viewers consist of parents with busy schedules with little free time. "I would like to make it simpler and make it easy," she says.
No one assists her when creating content. She is instead a book reader, stays active in her research, and lets the questions of her parents direct her in creating new content. She also has friends she interacts with, who aid with the creation of concepts and also provide advice.
She is able to determine the preferences of her viewers and needs
If you decide to launch an online course She suggests that you identify why they want to make the course. This will allow them to establish a specific goal which they could begin beginning in small increments.
Lang insists on the importance it is to understand the wants and needs of your target audience. "What you think they'd prefer and want isn't always what they actually require and want," she explains.
To determine the requirements and needs of the potential client, Lang suggests that course creators solicit the customers they serve to fill out surveys and then utilize their responses to aid in the creation of online courses. "Be aware and remain mindful that this isn't just about the course creator. You are the only one who matters," she says.
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