The top 5 landing page builders to be used in 2021. (+ Pros to each) |
Are you overwhelmed with options? Here's a comprehensive list of the best landing page builders out there.
Whatever you're selling it will require a landing page to sell it.
A landing page is a single web page used to sell a specific product or service. When done properly, it will convince and motivate your customers to buy.
Don't worry, we've done the hard work for you.
Find out the key features of a landing page builder. Also, check out our roundup of the five best.
What are the key features to look out for when choosing a landing page builder?
There are thousands of landing page designers as grains of sand -- you need to be aware of what to look for. These are the key questions you should ask yourself when you assess editors.
#1 Does it look good?
This may sound a bit shallow, but your landing page should look easy to the eyes.
Visitors will judge the legitimacy of your landing page the appearance of your page within 3.42 second .
Choose a landing page builder that has beautiful templates and design choices.
You can check this by looking through their examples or template gallery to see whether they are appealing to you. Be aware of the layout, typography, designs, as well as buttons.
Check out the examples of a builder and their templates to find out if it is compatible with your preferences.
#2 Does it look easy to make use of?
The beauty of a website doesn't necessarily go along with an easy-to-use. Time is valuable, so you need a landing page editor that is easy to comprehend.
The most effective way to determine whether a builder is simple to use is to try it.
A majority of landing page builders give an initial trial for free -- therefore, if you're considering several options, you should take the time to test them. Select the simplest and fastest building tool.
#3 Does it support mobile devices?
Your customers will be able to appreciate your website , whether at the station or in their bath.
As an example, the book by Sonia Teach How to Locate Tutoring Clients Online is extremely read on every device.
Mobile-friendly landing pages is also crucial for SEO reasons. Google rank and indexes websites dependent on the mobile-friendly version of websites .
#4 Does it integrate with other tools?
If these features aren't available in your page builder's package or isn't listed on its list of integrations, worry not. You may be able to work around it. Automating tools such as Zapier and IFTTT connect apps.
#5 Are you able to personalize it?
It's hard to find anything more confusing than site that's not linked to the other elements of your brand.
71% of firms claim an inconsistent brand can confuse customers and hinder customers from purchasing.
It is recommended that your website should be a reflection of the colors, fonts and overall style.
It's bold and bright and completely matches her main website 's colors and style.
There's absolutely no risk of miscommunication to her readers; no matter what page they're on the audience is aware that it's Minessa's art.
Takeaway:
The features and plugins that you require from your landing page software will vary according to your company However, these five features are an absolute must. You need your landing page creator to be simple to edit, fit with your business, and appeal to your website's visitors.
Fortunately, we've found five page templates that meet every box and more. Let's get started.
Five top web page builders that creators can use to build their landing pages
#1
Want a free, easy-to-use web page builder?
features:
Customizable landing pages.
Mobile-friendly.
A messaging widget on the page lets you capture leads.
Self-host videos.
Custom URL.
Affiliate marketing integration.
Unlimited email, content, students as well as earnings on all paid plans. No hidden fees or additional charges.
World-class customer service
20+ Integrations
Who's it's most suitable for:
Designers seeking a straightforward method to market their digital goods, create websites, and run their online business on one platform.
Anyone who wants to build beautiful landing pages 100% at no cost -- with or with no steep learning curve.
Landing page example:
This is Deryn Mentock 's home page that is customized with her colors and logo.
Join today and begin building stunning landing pages 100% for absolutely no cost .
#2 Carrd
If you're new to the field and are looking to try your hand at the world of landing page building, then the Carrd is the perfect choice.
Utilizing its templates, you'll be able to make stunning landing pages. When your business expands and expands, it's possible that Carrd's integrations limited, but as a no-cost landing page option, it's hard to outdo.
Features:
Create multiple landing pages.
Upload images, videos, slideshows, and GIFs.
Signup forms.
Widgets to help with applications like PayPal, Typeform, and Stripe.
Many customizable templates and website elements.
Who it's best for:
Freelancers seeking an easy-to-build website at an affordable price.
Landing page example:
This is the Zen Journal , application for writing using Carrd as its home page.
Pricing is free but it's limited on a standard plan. If you'd like to build numerous landing pages, white-label your website or connect it to others apps, you'll need to upgrade to a paid plan. There three plans that are paid for: Pro Lite ($9 a month), Pro Standard ($19 per month), Pro Plus ($49 per month).
Trial for free Free trial for 7 days. No credit card required.
#3 Leadpages
Leadpages ' drag-and-drop builder is an ideal tool for beginners and more experienced creators. With a variety of templates and customizable options, you are able to create attractive landing pages in a short time.
Create pop-ups for your website to encourage further conversions. You can choose when and where they appear.
It also gives you the chance to A/B test your landing pagesThis is where you test two different versions of a landing page to find out which performs better. This is useful when you need to find out which images, copy, or call to action is most popular with your customers.
Features:
Built-in conversion guidance.
Unlimited pages.
40+ integrations of marketing tools that integrate with marketing tools include WordPress, Google Analytics, Getresponse, and Mailchimp.
Custom domain.
200+ mobile-friendly landing pages templates.
Simple A/B testing.
Pop-ups can be incorporated into an email newsletter.
Who is it best for:
Smaller businesses looking to add pop-ups and landing pages to their site.
Designers and developers who wish to assess their sites' rate of conversion.
Landing page example:
Jeremy Cassell Coaching employed Leadpages to gather leads for his whitepaper. It's seamlessly integrated with the WordPress website.
Price:Three paid options: Standard ($27 a month) and Pro ($59) as well as Advanced ($239).
Trial for free: 14-day trial.
#4 Instapage
Instapage is an advanced web-based website building tool for designers which is particularly suited to users in the area of e-commerce.
In particular, it comes with options that include heating maps . The heat maps let you observe the "hot" as well as "cold" areas on your site, i.e. the areas where visitors go and which sections they stay clear of. This is useful if your website receives thousands of visitors per month.
It's not difficult to guess that the cost is more expensive than previous web-based landing pages. Therefore, Instapage only suits small businesses with substantial growth.
Features:
Dynamic content that alters based on the audience.
AdMap(r) connects advertising campaigns on social media with pages that are landing.
Tools for landing pages, including an A/B tests marketing automation the option of heat maps.
Robust analytics.
30 landing pages available.
Integrates with 40+ marketing tools, such as Salesforce as well as Marketo.
Who is it best to use it for:
SaaS companies that want to integrate their landing page in sophisticated marketing campaigns.
Smaller businesses receive several thousand visitors every month.
Landing page example:
This is an example of a landing site for the Munchery that is a part of thousands of other example landing pages .
Pricing:$299 a month or $199 (x12) for the entire year with the Optimizing plan. You can also choose to choose the Converting plan (custom pricing upon the request).
No-cost Trial A 14-day test.
#5 Unbounce
Last but not least, Undbounce is the most established web page creator on this list. It comes with all the standard functionality, such as the drag-and-drop editor , as well as a variety of sophisticated features.
As Instapage, this is for websites receiving thousands of visitors every month.
Features:
100+ landing page templates.
Add custom scripts and pixels.
Customize mobile pages.
You can publish to WordPress in one click.
Personalized landing pages designed to reflect the brand you want to represent.
Video backgrounds.
A/B testing.
Dynamic text replacement based on your visitor's search terms.
Real-time data.
Pop-ups.
CRM integration, including Hubspot and Marketo.
Who's it for:
Experienced marketers.
People who are looking to automatize more of their lead generation procedures.
Creators with hundreds of daily visitors.
Landing page example:
Custom-designed menswear brand Indochino uses Unbounce for its landing pages.
Prices: There are four options available that include: Launch ($80 monthly) Optimize ($120 a month), Accelerate ($200 monthly), and Scale ($300 monthly).
Trial for free:14-day trial.
Which among these websites would you prefer?
There's no right or wrong answer to this query. It will ultimately depend on what you're trying to achieve.
If you're trying to test the idea of website landing pages without investing to a lot of time or money, then Carrd or Leadpages is your best bet.
The most experienced marketers will be delighted by the features they can avail of Unbounce and Instapage can offer.
If you're a writer seeking a one-stop solution to your classes and webinars, memberships and downloads via digital media, then this is this the best option for you.
Let me demonstrate to you.
How do you create a landing page in
Let's go through the steps to design a landing page for your organization using .
Step 1: Create an entirely new landing page
To begin, you need to log in to your account (or create a free account right now ).
Select "Edit site".
This will take you to your site, where you'll be able to begin building the elements of your landing page.
The plus symbol can open a menu of choices on the left side, including text blocks.
We'll start by comparing the side-by-side text section and an image.
Select "Columns" Then click "New column". Include the text or images you'd like to add.
This is the way I'm filling out the first column.
For adding the second column, I select the back arrow, and select "New column".
Instead of making text appear, I uploaded an image.
Here's an example of how Tiffany Waddell Tate created it in order to explain the advantages and drawbacks of signing up for her Maven(r) Career Maven(r) Academy.
This section can help students determine quickly whether her program will be a good fit for the person they are.
Additionally, BISA Online Courses included a background photo to promote a particular offer.
The image makes the section appear on the landing page. But I digress. Now let's get to the next phase.
Step 2: Add a new product
One benefit of creating your landing pages is you can directly integrate your digital courses, courses webinars, courses, and much more.
Click on "Product list" on the left hand column Select your desired product. You can also customize this area using the background you prefer.
Select the background image's hue and its blur, opacity or grayscale as well as contrast, to create the desired effect.
There's a variety of ways to design the section of your product. Similar to Brittany Lewis , you could feature the two sections side-by-side.
Like Whistle & Ivy or Ivy & Whistle, you could group the categories to ensure your landing pages clutter-free.
The number of images you include will depend upon the primary focus on your website's landing page.
Step 3: Add testimonials
It's a breeze to complete: select "Testimonials" and then populate it with the wonderful feedback you've received.
You can share the number of reviews you like, all in one place or sprinkled throughout your landing pages. Here's the way Crystal Hollman uses testimonials to advertise her Flatlay Method course.
Alex Wieckowski went for a more concise approach to his reviews, using Twitter handles in place of full names.
Twitter handles provide a degree of authenticity to testimonials as you can check whether they're genuine.
Step 4: Create a video
Videos are a fantastic technique to entice your visitors into clicking "buy". Indeed, landing pages with videos result in 86% more sales than those without.
Puppies School Online placed a video at the top of their homepage in order to allow visitors to watch the classes in action.
Two options are available when it comes to adding videos to your landing page: upload it , or embed it.
We'll look at the second choice and upload a file and a thumbnail. Select the "Video" block, then drag or upload a video file. Under it, you are able to upload an image file as your thumbnail.
You can see that even videos that are vertical like Instagram Reels upload fine on the page builder.
P.S. The thumbnail won't appear in the site editor, but if you click "Publish" and click "View Website," you'll find that the site has been created perfectly.
It is also possible to embed an YouTube video onto your landing page. Copy the URL of your video in the text box. When you open the website editor it will appear as simple hyperlink.
However, once you click "Publish" and after that "View the Site" you'll be able to see that it's been in the form of an embedded.
(Adorable thumbnail credit goes to the Kitten Lady. )
You can add or host as many videos as you want on your landing page.
Step 5: Capture emails
Utilize your landing page to provide an opportunity to grow your list of email subscribers and keep in touch with the people who visit your site through your email Newsletter.
Pick from the "Newsletter" section and add an explanation of what they're signing-up for.
It is also possible to duplicate the embed code and paste it on the other pages of your site no matter if you're using WordPress or Wix .
If you want to change the text below the "Sign me up!" button, head to the Site Settings menu and select Email to edit it.
Pro tip: Be GDPR-compliant in a way that makes it clear the purpose for which people sign up.
Step 6. Include FAQs
Offer your guests every chance to say "yes" by answering their questions before they've asked.
Include an FAQ section to your landing page using the left-hand side editor, then populate it.
Here's how a live FAQ appears in Linguistix. Linguistix website.
If you are looking for ideas on what to add to your FAQ, here are a couple of ideas.
Check the questions that keep cropping up for the customers. If you're new to the business without having customers be sure to focus on questions that are practical such as "how how long will the program require?" or "which device/materials do I need to participate?"
Step 7: Add an introduction
Humans trust each other, so add a face on your website's page of landing.
The act of writing about yourself is most embarrassing thing you can do. However, the best part is you only have to do this once. After your bio has been locked and loaded, you can use it on any page without copy and pasting.
Pick "Bio" and then enjoy the different design choices available.
You can also include a background picture and change the colors of your bio text to coincide with the colors on the landing page.
Here's what Lindsay Page 's bio looks -It's brief and simple and has plenty of links for those who want to know more.
Create your dazzling landing pages today
Landing pages are a powerful method to convince visitors that your company is ideal for them. Luckily, it's easier than ever to create pages for landing without knowing the basics of programming.
There are hundreds of thousands of builders for landing pages out there. Making the right choice may sometimes feel overwhelming.
The top five choices creators have:
for an all-in-one solution for your courses, webinars as well as memberships and other digital goods.
Carrd for a simple and straightforward page for you to try the waters.
Leadpages to A/B test gorgeous landing pages and pop-ups.
Instapage is a great option if you plan to utilize heat mapping in order to optimize your landing pages.
Unbounce if you've got the background of a marketer and an online presence that is large.
We can't wait to see what you'll create.