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The top 41 free marketing tools Strategies for marketers to do more with low cost options

Mar 16, 2023

The most effective marketing tools can will save you time, money, and make your job more efficient, but here's a kicker -- finding them is never easy.

Testing out tools to see what they can do to improve the workflow of your task. It requires time, energy as well as cold sales emails all the time. And the result? It is possible to try out a variety of free software, and you'll will you ever come across the top performers.

We've put together this collection of internet-based marketing tools that are free to help you get out of this conundrum. You'll find tested and reliable tools I've personally utilized (and I would highly recommend) or actual marketers use and swear by.

Bookmark this post so you can go back to it whenever you require an overview of the tools available that range from AI-powered writing hacks to time-savers and projects management software.

Marketing professionals, what are the productive and free tools in marketing that you simply cannot live without?
Full disclosure: this is an article I'm working on for an individual client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

Then, jump to the category you want to:

Free CRM software

1. EngageBay

EngageBay is great for small- and solo business marketers for tracking and managing sales on the same platform. It has an intuitive, drag-and-drop interface , as well as filters that allow you for separating contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of offerings, providing five hundred records free of charge with the option of removing untouched records from your leads which frees some space on the freemium version.

 Option to pay once you are ready

Freshsales CRM. It provides artificial intelligence-driven features to prospect, qualify leads, and make sales.

Video producers

3. Create

Make edits to the video to add titles and elements to it and use the aspect ratio option to adjust the video's size in just a few seconds. It is also possible to join your account to platforms such as Facebook and Constant Contact to share the video content you create straight through Create.

4. iMovie

iMovie is still a standard to create videos, particularly for novices. This free video maker for Apple devices lets you make basic videos while on the move. Start from scratch or get assistance using the software's Storyboards or premade templates.

Create's premium plans with advanced features, such as creating personal CTAs and end cards to your videos as well as accessing engagement metrics.

Social media tools

5. Buffer

The cost-free Buffer program lets you control three social media channels. It lets you create and schedule 10 posts for each channel (such an efficient way to save time! ).

6. Social Mentions

Social Mentions tracks your company's mentions as well as hashtags in social mediaplatforms, and shows you the frequency and the tone of your audience discussing you, or using your personal hashtag(s).

7. Hypefury

Hypefury is a Twitter-specific scheduler that is great for marketing who want to make the most of this platform. You can plan not just tweets, but also Twitter threads using this application.

8. Sparktoro

Sparktoro is an audience research tool. Its tools are free and will give you an estimate of Twitter users' real influence. They also help you analyze their social media followers and display what other marketers are talking about and posting via Twitter.

 Paying option to think about at the time of its completion:

Hootsuite  Hootsuitefor making plans, scheduling, analyzing -- even report on social content by using one tool.

Tools for writing and editing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor can improve your writing's readability score. It does this by emphasizes long sentences that are difficult to read as well as sentences that make use of passive voice.

10. Grammarly

Grammarly Freemium detects typos and check your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the tool so it can type out your content -- great for days when you're not feeling like or can't (God forbid) type.

12. ChatGPT

ChatGPT helps with the process of brainstorming ideas, getting initial drafts written, writing meeting itineraries, and more.

Writer for improving content readability, grammar, and repurposing with your own brand's voice and standard of editorial.

Brainstorming and collaboration

13. Miro

Make use of Miro's free software to make three mind maps that can be edited and brainstorming boards (or pick from their pool of templates for brainstorming).

14. Figma

Figma is a completely free team collaboration tool for prototyping and collaborating on designs.

 Paying option to think about once you are ready

Twist to facilitate async-based team collaboration including organized collaboration on files.

Tools to market content

15. Coschedule headline analyzer

Headline Analyzer analyzes headlines to determine their SEO value and click-worthiness and helps you write headlines that are engaging.

16. Blog Topic Generator

Enter five words that are related to your topic or blog theme as well as HubSpot's Blog Topic Generator can give you your entire week's worth of blog topics to blog about.

17. Content Idea Generator

Portent's Idea Generator is perfect to spark concepts for writing content. Input a search term and the program will provide an array of ideas which you are able to make up your own.

18. PrimoStats

PrimoStats gives you original stats to add to your content without wasting time down in the rabbit hole of research. Free plans give you access to 1,200 stats.

19. Yoast

Yoast is a no-cost WordPress plugin to enhance your site's content SEO by evaluating the use of keywords and its the readability.

GatherContent. It's a platform for content operations that lets you manage your entire content marketing -- create templates briefs, style guides, and briefs and a workflow for content complete including an editorial calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire can help you evaluate freelancers' skills before hiring them by creating assessments for their skills.

21. Google Meet

Utilize Google Meet to join complimentary calls with freelancers in order to describe your brand's identity and content requirements.

 Paying option to think about when ready:

Content Harmony for creating shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice allows you to create no-cost invoices.

23. Deel

Deel is a secured payments platform that allows hiring and paying for teams from 90 nations (in the free plan).

 Paying option to think about once you are ready

Invoicing can be automated using Deel premium Pay contractors in 150+ countries, and many more.

Design and graphic tools

24. Canva

Canva can be an extremely simple and user-friendly tool for creating blog and social media images in a matter of the span of a few minutes. Utilize their templates to get started or begin from scratch if you've a knack for making designs.

25. Vengage

Venngage is yet another easy software for DIY designers that allows you to create five beautiful and free visuals, including presentations, infographics, reports, charts, graphs, and printable.

 Paying option to think about once you are ready

Visme. Utilize it to create animations, videos and track your content's performance metrics.

Tools to improve productivity

26. Otter.ai

Otter's basic, free plan converts 30 minute long webinars, videos, and podcasts so you don't have to complete the entire process manually. You can transcribe 300 minutes per month , and upload up to three videos and audio files.

27. screen recorder

28. Pocket

Pocket allows you to save your content (videos or podcasts) as well as blog entries) for reading them later. You can also tag the contents for easy reference and use an audio player that reads written content for you.

 Option to pay at the time of its completion:

Evernote for taking and organizing notes, setting deadlines, as well as sharing them with your team.

Time-saving and free tools for saving time

29. Zapier

Zapier allows you to connect various applications, and then automates the process between them by using zaps. A free subscription lets you make 100 one-step Zaps every month.

30. Waldo

Waldo The Waldo extension is an absolutely free Chrome extension that can speed up your research. It gives you a free Google search experience; taking content out of ranking sections for easy skimming and offering filters to let you find whatever you're looking for quickly and easily.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension which works to provide you with archives of websites. Make use of it as a source of the content you write and examine how your competition and/or inspiring businesses planned different campaign strategies in the past.

Zapier Premium for creating multi-step zaps.

Tools to manage projects

32. Trello

Trello is an uber easy-to-use software for project management, which gives the user ten completely free Kanban boards to manage your tasks using as many columns necessary.

33. Notion

Notion is an entirely customizable tools for managing projects. You can utilize it to design Kanban boards, tables, documents, or anything else you'd like to create. The software also includes Notion AI that summarizes content, creates tables from connected content, and much more.

34. ClickUp

ClickUp is another intuitive and flexible tool. It can be used to make documents, get different views of your project's pipeline and a lot more. If getting started feels overwhelming, simply pull out one of their templates and you'll be ready to go.

 Option to pay once you are ready

Asana. It's perfect for task, project, and work management and has a myriad of integrated features.

SEO tools for free

Google Trends will show the popularity of a particular keyword or phrase is across specified time intervals.

36. Keyword Rank Checker

Ahref's Keyword Rank Checker shows you where the keyword you are searching for is ranking in the result pages of search engines.

37. Website Authority Checker

A different free tool from Ahrefs, Website Authority Checker can help you determine a site's domain authority (DA).

38. AnswerThePublic

AnswerThePublic lists all the queries people are asking related to keywords.

39. Keyword Tool

A free Keyword Search Tool created by Ryan Robinson gives you keywords for terms you search for that show their popularity and search volumes as well as their rank their difficulty.

 Options to pay for once you are ready

Semrush as well as Ahrefs for an entire suite of keyword research tools including link building as well as Clearscope for optimizing the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a completely free tool to track your website traffic and engagement behavior (how how long people are spending time on your page, as an instance).

41. Hotjar

Hotjar's free plan gives you unlimited heatmaps that let you know what your website visitors are interacting with your site -- including the CTAs they're clicking, and the places they're stuck.

 Paying option to think about once you are ready

Chartbeat to monitor engagement analytics in real-time.

Additional resources for free

Here's hoping you've found useful tools to test out from this list of free marketing tools. And if you're looking to know more about video marketing in particular, we've got tons of resources for you: