Modern creative news

The reason why instructional videos can be a game changer in the world of the events you attend |

Jun 27, 2023

It's becoming harder to get attendees to attend events in person or online. If landing page promotions or emails and social media posts don't get participants to sign up in the quantities that you'd like, it could be time to think about ways to use video to generate interest and excitement to your event.

Instructional videos will help people to comprehend the importance of your event. Instead of having a landing page with paragraphs explaining the event's details, send some punchy videos with the people you want to reach. You can pique participants' interest on topics that will feature at your event, tease venue details and answer questions commonly asked, and finally, show the worth of your event with visual storytelling.

In the beginning, generating demand early for your event can be challenging, it may be even more difficult to sustain interest after the event has gone live. On average, virtual event have a non-show rate of 35 percent. In order to encourage attendees to log into your event, you'll need an effective marketing strategy that excites as well as educates and motivates the attendees.

In this blog, we'll share suggestions and examples of instructional videos to help you design event marketing campaigns that are FOMO-inducing.

The following article:

What is an instructional video?

Five ideas for pre-event instruction videos

Video clips prior to the event can help set expectations for attendees, hypnotize the event and help make the event easier to access. Additionally, 47% of marketers think that interactive content is among the most efficient methods for generating leads.

Looking for some inspiration to get you started on generating enthusiasm to your next gathering? Five ideas for how to create momentum with tutorial videos for your pre-event.

Event venue walkthrough

Videos that you have prepared for the event should generate hype. A walkthrough of the venue for your event video is a great method to inform attendees of the coming program. They're also a chance for those who haven't attended to feel a sense of anxiety and sign up.

Brian Cole, the founder and chief executive officer of the creative production firm edgefactory, explains that event venue walkthrough videos can form part of a series designed to get participants ready for the event.

"This video may include visuals of the area the conference will be held in, to help get participants interested in traveling, crucial points that inform the participants and encourage them to participate, and the call to action to join the meeting," he says.

"Then we make other videos such as explainer videos about how to register, or how to install and use an event app as well as a listing of the top 5 things to be aware of prior to going to the event."

For example, the UK-based marketing conference Atomicon shared a short reel giving potential attendees a flavor of the setting, the atmosphere and the various activities. There's also a final invitation to take action in order to increase sales.

Live FAQ

Do you keep getting the same inquiries about your event? Schedule a live FAQ where people can submit questions live in real-time. Share details about what people can expect from the event, why they should go, and when it starts.

It's simple to make an engaging and informative Q&A session with video. When you've finished recording your session you can modify the video, add them to an editable template and upload them on your preferred channel.

Screen recording of program walkthrough

Interactive maps

You must inform guests the location of the keynote speaker stage? And where the post-party will be held?

If you're hosting a large on-site event, an interactive map could help the attendees find their way around the event when they get there.

Video infographic

An animated video infographic instructional video is one way to describe the plan of your day's program.

Event planners may use animations to show attendees the ways they can select and reserve different events. Use an infographic to explain the purpose behind the event.

4 Ideas for live event video tutorials

The process of planning an event is fraught with the possibility of uncertainty. Registration online is just two clicks making registration difficult to believe. While thousands of people may have signed up to attend your online conference, there's no guarantee of participation until the time of kickoff and log-in.

Plus, how can you make sure that your attendees stay interested after they've been in your virtual occasion?

Marketers must capture attendees' interest by demonstrating that the event isn't just the opportunity to gain knowledge about more about new topics, but also an opportunity for interacting with speakers and socializing with fellow participants.

Maintain your online and in-person attendees engaged throughout the event by using these informative videos.

Demos

Demonstration videos can be a great choice when you want to show a product in its use. These kinds of videos often use original footage to highlight a product through tests as well as unboxings. They can also feature someone showing how to use the features of the product.

When it comes to an event, demo videos might be played during a keynote speech or as an ad-break.

Tutorial

During the event, speakers could present a recorded tutorial video. This video will teach the audience a new skill like how to use a specific product's features.

Alternatively, it could be a masterclass led by someone who will explain how they achieved a specific final result.

Screen record a how-to video

Screen recording is becoming a increasing feature in marketing campaigns. In 2022 57 percent of video marketers created screen-recorded video.

This isn't a surprise why -- they're an easy way to show rather than tell viewers. What's crucial is editing the videos effectively to make sure they appear authentic and professional as opposed to amateur. If your event centers on technological advancements, then screen recordings are a great way to demonstrate different features and use cases.

Live stream Interactive sessions

Do you want your participants from outside to take part in your live events, too? Make live-streaming interactive sessions that allow everyone to take part. If you're hosting a live session that includes speakers, you should have a live poll and live Q&A or networking events to encourage participants online as well as in person to take part.

7 Tips for Post-Event Marketing videos

The best event content can live on long after the event's conclusion. The best event content, including speakers, topics, and sessions have the potential to keep participants engaged for a long time until the next event. Event managers should aim to build brand loyalty with the same event content that is always relevant so that attendees want to come back for the next event.

Go beyond a typical highlight of your event video to help your viewers continue to grow through these video suggestions for online use.

Key learnings video

After your event, you can share brief snippets of information that will help participants keep the most important takeaways from the day or session.

Brian Cole of Edgefactory explains that creating recap videos helps keep your event going for a long time after everybody has gone home.

"After the event, we provide an overview of what took place at the event including interviews from key opinions leaders who attended the event, from sponsors, or even the staff of the event thanks people who attended," he says.

"This allows viewers to remember what they learned from the event, it reminds them of the importance of the event, as well as getting participants excited for the next one" He says.

Brian's agency, Edgefactory, recently produced an event highlight film for the 2023 Quest SKO IT operations and cybersecurity conference. The host interviews attendees, speakers and event organizers on why they're there, their key experiences, and the lessons they've taken from the event.

Event recap video

Videos that recap remind guests about the positive experiences they gained out of the event, and also encourage attendees to be excited for the future.

These are also an excellent method to reuse your content from events and expanding the reach of your social media platforms. Recap videos could include many different types of content, such as testimonials, event highlights, and strategies for the coming year.

Lori Hall, co-founder and head of creative at Multicultural Marketing Agency Pop'N Creative explains the way a recap video of an event was able to help them increase the reach of an event that was a one-off in collaboration with Hulu and Hulu in New Orleans.

"We pitched a recap video that would guide our customers through the details of the experience. Hulu published a summary of every day's events on their social profiles. This allowed them to capture online impressions, and later upgrade the number of impressions," she says.

"The Rink @ The Hulu Motel was a social reach of 8.1M, amplified by our stars, celebrities and celebrities who posted their experiences in The Rink @ The Hulu Motel on their networks."

Audio recordings of speakers

Have you ever attended a talk that you learned something interesting and then forget about the information a couple of days later? It's happened to all of us. In order to help your attendees implement their knowledge beyond the conference, aid them with on-demand speaker recordings.

Include a link the recordings of your speakers in a follow-up email a couple of days after the event. It should be easy for them to discover what they're searching to find by organizing your the recordings into chapters, and then providing a written transcript.

Following Semrush's Global Marketing Day, the company posted recordings of its keynote speakers on their site. Any visitor to their site can watch the recordings for no cost.

Screenshot from SEMrush event on demand page

Interactive video quiz

Have your next event gamified and give participants the opportunity to win prizes and show off their competitive sides through a fun video-based quiz.

The quiz could take place after a keynote speech or after a full event or even as asynchronous quiz after the event is complete.

Create personalized videos

Instead of distributing a standard text-based email summing all the highlights of your event Send a customized video. Show your face, thank participants for attending, and talk about your highlight moments from your event.

Training videos

80% of folks go to virtual events solely for educational motives. Make sure to tap into their desire for learning by sharing training videos following the occasion. Based on the content of your keynote speakers' presentations it is possible to create an outline of the tips that will help you implement best practices as well as key takeaways.

You can also ask your presenters to make short, 10-minute online training sessions loosely based off their talk.

Follow-up Q&A

Participants may either submit their questions before the Q&A session and they may also have them ask questions live.

Online course bundle

Repurpose your event into an online course series. It's a fantastic method to make sure the event doesn't get lost. This is also a method to get people who aren't attending your event involved.

Provide your course as a one-off payment or as a monthly subscription. Course videos can also generate brand awareness for your coming events, as well as encourage participants to sign up.

Begin creating your own instructional videos now.

Videos that instruct you can assist you to market your event at every point in your marketing campaign. They're a way to generate hype, engage participants, and encourage potential attendees to register. The most important thing to make effective instructional videos is to understand your audience and share information that will entertain and instruct your audience.

Ready to elevate your event's online involvement to the to the next level?

Video for event marketing instruction FAQ

How do you make a good promotional video for an occasion?

A well-crafted promotional video ought to serve as a teaser to the event, and create excitement among potential attendees. The best way to create excitement is to promote your event's program with walkthrough videos, sneak previews, and highlights of previous versions. The promotional video should be brief and simple, to ensure that you leave viewers wanting more.                 What are the benefits from event-related video marketing?

Video is one of the most efficient event marketing methods to help people visualize the reality of your occasion. Utilize your videos for marketing to build excitement ahead of the event, engage participants, and expand impact after the event is over.                 What factors should I consider when producing a video for an event?

If you're planning to create a film for an event, make sure you have a clear plan. Establish clear objectives regardless of whether you're aiming to raise awareness, increasing sign-ups or involving attendees at home. To avoid overspending, set a sensible budget and stick to the plan.