The Latest News: Apple Revises App Store Link-Out Rules in line with EU DMA however, the costs are higher than before. --

Aug 22, 2024

Apple has changed its App Store's rules in order to ensure that it is more in line with the EU's Digital Markets Act (DMA) But the fees Apple has placed on its customers as a result of its adjustments aren't too low according to an article by The Verge.

The highlights are listed in just six short sentences on Apple's News and Updates page, which invites readers to visit an in-depth explanation of recent updates within their documentation for developers.

Some highlights are the ability to advertise "offers to purchase items in the area of their preference," developers being able to "use an actionable link that is tapped, clicked or scanned in order to direct customers to the destination they desire," as well as that "Updated the commercial terms utilized in apps using an external Purchase Link Entitlement feature" are in the process of being developed to be aligned with the changes to these functions."

These changes are supposed to begin to take effect "this the fall" (no time frame for a precise date for the start appears to have been set).

'Nearly an indefinite 20 percent developer's fee'

As per the story in The Verge, "Apple provides a near-indefinite 20 percent fee for developers as of the most recent EU update" the updates appear to allow developers greater flexibility when it comes to linking options for purchase beyond the App Store. App Store.

However, the fees associated to the latest features are so high and high that "it's difficult to imagine anybody using the feature. "

It's because, for developers that choose to sign up to the StoreKit External Purchase Link Entitlement (EU) Addendum, the fees associated with it are a 5 initial acquisition charge, along with an additional 20% of store services charge that is applicable on "sales of digital products or services made through any platform that take place within a fixed 12 month time frame beginning with the date of an installation, which includes update of apps and reinstallation of apps."

The Verge informs us that applications that have been updated or reinstalled by users resets the timer to the 12 months remaining to pay the store's ongoing charges. There are other methods and programs that allow for lowering costs, including adding the ability to support third-party apps, charging certain auto-renewing services that are eligible for a developer account in Apple's small-business program. It is the ongoing costs of 12 months that reset at every update or reinstalls is what makes them "endless."

A recently published TechCrunch article, "Apple changes DMA approvals to permit links to the App Store with fewer restrictions and the new fee structure" further clarifies some aspects of Apple's various terms and their associated fees that are both new and existing. In particular,"Store Services Fee" will now be "Store Service Fee" comprises "a 10% fee or a discount of five percent (e.g. Developers enrolled in the App Store's small-business program) according to Apple's brand new business rules as well as a 20% standard discount and 7 percent in accordance with the terms of the current contracts with Apple."

Details on fees for each of the alternative terms Addendum for Apps that are located in the EU along with an explanation of the StoreKit External Purchase Link Accessibility (EU) Addendum can be viewed within the Commissions section of the Apple Support page.

About

This is the way that gaming studios market across the world. Over the last two decades, it has served as a payments supplier that allows gamers to sell games and other items from your game in your site, online shop or directly in your game with fully-customized and custom-branded checkouts made just for the game. This lets you eliminate the complexity of global transactions taxes, VAT and sales tax compliance, payment to players help, and the many facets of managing payments. Spend less time managing your payment and compliance and spend more time playing amazing games!

Katie Stephan

Katie Stephan Katie Stephan is the Senior Content Strategist of . Alongside her years of experience in the field, and her expertise as a content strategist, she holds an MFA in writing creative nonfiction as well as worked within the local community as a writer's instructor at a local school.

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