The Game Localization Experience Story: An increase of fourfold in revenue growth for South Korea -
Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest video game market in the world -in part by bringing its benchmark game into Korean.
I spoke to Richard Grisham, former COO of Out of the Park and the director of business Development at Com2Us -- a Korean company that develops which acquired Out of the Park in 2020.
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Those quadruple sales in South Korea? We can be part of it.
Most users across all over the world when they arrived at Out of the Park's website's storefront Out of the Park experienced significant conversion. However, the Korean version was able to have a much less conversion rate than other version prior to the release of the localized version.
Out of the Park uses an online shopping cart. Once a purchaser is ready to checkout then they're directed to a storefront on the internet operated by .
After several discussions with "s team of customer service," they discovered the root of the issue.
"It seems that the expectation of the average Korean customer is that they're not going spend $40 just for an opportunity to play. The price of the game is listed will be displayed at the end of the page during the checkout process," Richard explained.
If Richard included the cost of the game prior to the checkout process and the conversion rate increased significantly. This is Richard telling his story.
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