The Farmer's Dog was able to win the game thanks to its Emmy-nominated commercial
The team of the film The Farmer's Dog The Farmer's Dog, the goal of their very first Super Bowl ad was simple to make viewers cry. "There was a line within the brief that stated that "if we don't get our audience to cry, then we've failed," says filmmaker Goh Iromoto, who brought The Farmer's Dog now-iconic (and Emmy-nominated!) advertisement "Forever" to the world of. "I'll forever remember that line. It was a huge inspiration, and creative force to me."
We were interested in learning more about the spot Staff-Picked which was the highest-rated commercial of the 2023 Super Bowl and has earned the Emmy nomination (!) We met with Goh as well as the team of creatives at The Farmer's Dog to find the details of their amazing collaboration process, their meticulous brief, and their dogs as the inspiration for the campaign. Learn more on the key lessons from the episode, or catch the whole discussion on YouTube.
| Name of the project | "Forever" The Farmer's Dog |
| Participants |
Teressa Iezzi Director of Content and Creative
Sophie Forman, Director of Brand Design |
| Goals for the campaign |
Teressa and Sophie were looking to develop an advertisement that was able to reflect their slogan for the company "Long Live Dogs."
The company's advertising focused on the details of its products. However, Teressa and Sophie knew the Q1 campaign should be more specific in the way it communicates its mission of helping dogs live longer and healthier lives in a new way. |
| Goals |
* Bring to life The Farmer's dog's mission and rallying cry through an innovative, effective method
• Tell a story that is emotional that goes above and beyond the requirements of the item. |
| Timeline |
The whole campaign lasted 4 months from start to finish to finish. The design of the campaign looking like this:
September November with the team December | Shoot January | Post-production February Live! |
| Resources | The Farmer's Dog team worked incredibly along alongside Goh to create the end outcome. Goh was the creative director as well as project director, and Teressa as well as Sophie played a key role in the development of the concept. They worked together in the development process from beginning to finish. |
| Key lessons |
You should ensure that you have invested in your short
The story is the main thing to focus on rather than the product. * Great work deserves great promotion |
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