The Best Checkout Page Templates to Use for Your Website's Checkout Page Templates for Your Website's Brand

This post is an original guest blog by Tony Minh Do, Marketing Manager at HubSpot.

The most crucial parts that your store needs to have is its checkout page. Utilizing a checkout page that is able to convert more customers will help you improve your sales. Knowing what to track and the best way to address your clients' needs prior to time is beneficial.

And that's what we'll go for this morning. Discover more information about:

What Is an Checkout Page?

The second page is usually the final page that your customers will see during their shopping experience. It's also the last stage prior to making an purchase.

The abandonment of carts and the second guessing of customers can be significant issues for this reason. Therefore, you must take action to encourage your customers to keep shopping.

The best way to achieve this is by providing customers with a sense of assured. Offer confirmation of the following information at the check-out page on your site:

• The information of the client
• Shipping details
• Billing details
• Order number for tracking
• Pricing and information on payments

By providing that information in a simple to understand format, buyers can verify the data they require for their purchase.

Most of the time, you'll want a one-page checkout which makes your people feel relaxed. The number of pages can differ, but it will depend on the product. Be sure the button to submit payments is easy to find at the end of the journey.

Why Checkout Pages Should Be improved

Optimizing your checkout page helps provide a seamless checkout experience. This helps to complete the purchase and builds confidence in the buyer. It is therefore crucial to establish high expectations of your customers, and then meet their expectations.

This could end up costing your business the sales. The rate of abandonment for carts is roughly 69.82 per cent for all categories.

Furthermore, research of the Baymard Institute on abandoning carts found that a lot of reasons that a person doesn't make their purchase can be attributed to the process of checkout. A third of the people polled believed that the process of checkout was too lengthy or complex as well as 16% of respondents who stated that they were unable to calculate the price upfront prior to making a purchase.

On the other hand, optimized websites checkout pages offer a smooth checkout experience that addresses customer problems and increases the percentage of conversion.

It is essential to make sure that every stage of the checkout procedure is logical and doesn't waste the customers' time. A simple change such as separating the names fields for first and last names within the name field, or allowing just one option for the name could make a distinction.

Additionally, don't include any new or unusual fees, or fees in the last moment which are not on your product's pages. This can catch customers off guard and prevents them from making purchases.

Other design elements could improve your site's checkout pages too. Take a look at, for example is your site taking full advantage of your space? Does your call to action (CTA) in the top of the page?

More importantly, is your checkout process smooth to mobile as well as desktop customers?

Barilliance found the fact that 85.65 percent of mobile-based shopping carts were abandoned in comparison to 73.07 per cent of the desktop carts. As more traffic comes from phones, it's crucial to ensure that the user experience is great regardless of the size of their screen.

In the final day, if the design doesn't appeal to the user, customers may abandon their carts. The more simple and appealing checkout procedure is the greater likelihood of turning these customers to customers.

What are the KPIs you should track When Creating a Checkout Page

You can assess the performance of your checkout site by tracking the right KPIs. Although they might not be able to be the best answer for every issue, they can assist in determining the changes you can make regarding your checkout page or the user experience.

These are the measures worth keeping in mind:

• Rate of abandonment from shopping carts: If this has been a high rate, there is probably wrong or confusing the checkout process. Consider comparing your business with other businesses in your industry and also.
• Cost of Customer Acquisition is a measure of the effectiveness of your advertising strategies. What's more troubling is the fact that it's more than the worth a buyer is able to bring.
• Value of a customer's life time what amount will the typical customer invest overall through their experience with your company and with you.
• Average customer order value What is the amount the average customer pay for an order.
• Duration on average What was the time that checkout take?

Checkout the Page Templates 5 and examples.

Following our discussion of the basic features of checkout pages and why it is important to improve the checkout pages you have, let's examine a few instances to provide you with a visual picture of what you should be aiming for.

The checkout pages are simple to understand, simple and contain the information purchasers need to complete the purchase.

1. Photobucket

Photobucket offers an online storage service for photos to users that require cloud storage. The checkout templates are straightforward and contains the required fields for forms displayed.

The pricing is clearly displayed and makes it easy for the user to determine which payment method they've picked and the time when payment will be accepted. Everything can be simplified into a couple of clicks. It will decrease the risk of leaving your shopping cart.

2. Sketch

Sketch is an UX focused on design SaaS business. The majority of the web pages feature bright colors, videos along with eye-catching pictures, the checkout page design seems simple.

Sketch requires only the required details, then shows the price on both the bottom and top of checkout pages. All information is presented in color black and white. Just a handful of details such as credit card logos can be added with some colour.

3. Adobe

A top company in design software, Adobe is also home to one of the most simple checkout pages you can complete. These pages showcase the savings you can to take advantage of while making it easy to track what you've invested.

Forms for payment are easy to use and offer a variety of choices. Additionally, Adobe has a bright blue CTA asking you to complete the purchase.

4. FreshBooks

Freshbooks' accounting program offers an interesting twist on the checkout section of the site. FreshBooks has a different colour than some other firms in its checkout pages, however , it uses it in a way that is efficient.

The form fields designed to look like credit cards are a fantastic option, particularly when it comes to the financial sector. In addition to blue, they offer the pay-now feature in a different color. CTA and clear price.

5. HubSpot

Last but not the least is HubSpot CRM, the software business. HubSpot is also a minimalist site with simple colors, simple layouts that are easy to read. The design of the checkout is identical as the rest of the site it is built upon its branding.

Pricing is clear, but should users have questions, they can use the chat option right on the display.

What are the best methods to use for online checkout?

What to do after checking out?

Once you've optimized your checkout site After that, you can begin creating the post-checkout process. This could include the following:

Send a Confirmation Email

The importance of email is in every stage of marketing your product even if web-based customers don't complete their purchase. Barilliance found that 15.22 percent of abandoned cart emails were read by 2021, helping businesses complete additional sales.

In addition, you may also send an email confirmation when the checkout procedure is completed. This way, customers will be confident that the purchase has been successful. Some service suppliers automatically send these emails including all details from the checkout page.

It includes:

• Order number
• Order details
• Cost
• Name
• Important information

Templatize Your Email

In order to save time and reduce the risk of making mistakes, create a collection of email templates which you could reuse. They also function well with CTAs to connect with the customer service department if required and to build trust with your customers.

We offer all communication methods.

There is nothing that builds trust more quickly than making it easier for customers to get in touch with them. Set up an email address to customer service as well as a business phone number, and then examine the possibilities of an automated ticketing system.

This is also an excellent opportunity to think about more subtle strategies to increase the sales. It is important to make the client feel as though they are part of your team, which is why you should include social media links and provide the option of the newsletter signup choice.

Accept Cancellations and Refunds

Allowing refunds helps improve the customers' experience and increases trust between the customer and you. If it's tough to cancel an order customers may never wish to make a purchase on your site again.

It's not easy to lose the sale but customers will certainly be happy with a simple refund procedure as it will assure customers that they can trust you and your website for the in the future.

Furthermore, they'll be much more likely to return when they are assured that refunds are easy to handle.

Give a Feedback Method

Post-checkout is an excellent opportunity to solicit comments from customers. At the end of the day, your brand name is still present in their minds. Make a contact request form or survey, which allows customers to give feedback after crucial touchpoints.

These touchpoints may include times such as after the sale or after a refund has been given, or following a conversation with a representative from customer service. You can find what the reasons the consumer chose to request either a refund or exchange. You can also determine if the customer found the product acceptable.

Respond to that feedback

Do not let the forms get piled over. You must ensure that the data you collect is secure. Utilize the feedback you receive and those KPIs mentioned previously to constantly enhance your website overall and also your checkout options.

Final Thoughts: The Best Checkout Page Templates for your website's brand

Although a template for a checkout webpage appears easy, there's lots of thinking that goes in the contents of every page. It's important to provide a last-minute confirmation of the checkout process to your customers However, you do not want to be overly burdensome for them.

Designs for checkout pages continue to simplify the checkout page, making it easy to browse the details, without getting by the visual glitz. Other options like emails for sign-ups or the ability to refund policies can be effective, but you should try to keep them in line with the other elements of the webpage.

Tony Minh Do Tony Minh Do is a Marketing Manager and SEO Specialist at HubSpot.

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