Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We all recognize that content most creators, are so unbelievably burnt out of the content creating and disseminating aspect of view," starts Amanda Northcutt, founder of Level Up Creators. "So we love to help creators maximize their content distribution opportunities."
The business she operates is called Level Up Creators is a model of the business they teach people how to run and they follow through on their promises using the same methods to make the most of these distribution opportunities. "We take source content like it's a longform audio or video or an ebook or perhaps a 5,000-word piece of writing," she explains. "This is an extensive amount of material and you'll find blogs, emails, lead magnets and dozens of social media post.
"I'm not suggesting that you repeat every word you've said on the YouTube video however, you could choose to take an add-on or reductive approach," she says. "You could summarize key points of your 10 minute video into a newsletter or conversely you could compose an article, and then elaborate on one point in particular. There's a chance that you'll have a brand new source material if you write that."
Amanda says she is offering a single way to assist creators in thinking more strategically about their burgeoning business. It is the goal here to use current content to the best feasible way "Successful users know the right levers they should pull in order to reap the maximum return. We are helping with the content dissemination and distribution straight out of the gate." Amanda and her team help with the strategic mindset and then help with writing the content. "This is to reduce burnout and stress and stress for a creative person to be able to has a space for creativity within their minds."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators also takes the administrative burden off creators' task. "We're handling DMs mail, emails, calendar, gatekeeping, brand deals as well as also manage talent. We then get on with creating a product roadmap creating amazing products, and marketing this!" The team helps makers with "the prerequisites to get the conversation to where this conversation is acknowledged as having the credibility it deserves".
Amanda as well as her colleagues will "have people let their minds to imagine of the big picture," she says. "We want to understand what the creator would like to go: lifestyle architecture factors, as well as income goals. We help put together an overall plan for the future which includes the vision, mission, values, and goals that make up"the North Star of a company. That's what everybody looks to when making a decision, at least within a well-run business."
From mindset into marketing
After the process of thinking and the release of creativity brainpower is completed The Level Up Creators will look at specific products like memberships and online masterclasses which are suited to the creator's vision and match these visions. "For example, we ask ourselves, 'How will making a product for memberships align with our long-term plan?' That's the litmus test."
"We are able to collaborate in collaboration with different creators. We are able to do brand agreements. You can create your own merchandise line. You could offer premium One-on-one or group coaching. We take that solution set and determine which product we can package that up in and then we help get them on the the market."
Level Up Creators is also keen to ensure that their customers are connected to their community of business and creators, as well as other people who are non-competing, tangentially related companies or have similar audiences.
Amanda believes in audience sharing: "a rising tide lifts every boat and it's always possible to make the pie bigger," she smiles. "It's not like if I do share my audience with them then they'll leave and never come back as they're following them for a reason." As such, affiliate programs and similar are incredibly important and Level Up Creators simply connects everything with marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
This 'marketing automation' could sound quite technical, however Amanda promotes it with the same rigor and clarity as any other. "It's the system that lets an author communicate with subscribers at a large size. It's a behind the scenes automatic sales engine that is working all hours of the day according to your subscriber's terms.
This machine links every single digital interaction you make to your clients and potential customers via a backend device or two, which are designed to guide your customers through the customer journey, which leads to buying.
"We're big on email lists and we're big on partnership marketing," Amanda adds. "When you do your marketing system correctly, the subscriber is in control. They only see content that pertains to their needs. It works fantastically. We'd like to integrate individuals to be part of the email community.
"Then we'll try to offer worth repeatedly, continuously, strategically, and as part of a grander plan," Amanda concludes. "We need to ensure that we're delivering value prior to asking people to buy things. However, we will ask people to buy things since we're selling products which make people's lives more enjoyable, right? !"
More details
Amanda Northcutt is a consultant coach, coach and six-time executive who has developed and scaled online businesses to D2C B2C, D2C, as well as B2Bs.
She created Level Up Creators to help influential creator educators build viable businesses. Level Up Creators offers strategies and tools to those with at least one current product that is in areas such as health, finance, travel or sports and who are eager to scale their impact as well as their income. For more information, visit https://welevelupcreators.com.