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The last days of the year, I'd like to let you know the events we've experienced over the past months . In the last three weeks, we've completed three six-week cycles and have had our usual cool-downs during the intervals. There's plenty to go over and I'll dive right into.

Big Batch projects

We delivered six "big group" projects, balancing betting on periodic updates that are dependent on feedback from users, and also improvements to the technological base of our company.

1. A new metrics experience

The prior release of this service offered the "standard problem" set of SaaS indicators that customers could use to evaluate their performance. With time we saw that it was falling short in a couple divergent methods: not being accessible for customers who were not experts in data, and providing insufficient information to those with solid knowledge of information (or even their own internal analytics team). It also led to a doubts about our data that we had uncovered.

Over the course of the year, we have rolled out a brand new data collection API , as along with a metrics layer to lay the basis for a personalized experience. This includes metricsthat focus on members. This involved removing the metrics that are no longer valid, and adding new metrics. It also involved improving their reliability and more specific.

     Our new Trials metrics dashboard    

We will continue to provide old metrics based on orders, but these new metrics are focussed on trend and assessing the business's overall health over a long time.

They share the same design principles that are based on the analysis of trends on the basis of a calendar for a month, which we think is a better fit for companies with subscriptions that are recurring which use . These trends are tracked through time with segmented columns. Also, we have an outline of each specific segment for every month.

     Our new Churn metrics dashboard    

Click on any individual cell segment to see the monthly graph of data, and most importantly: see all of the specific details associated with each of the actions (whether you're seeking subscribers or members).

Simply put, it is feasible to follow similar routes through cells to the Atom. The idea behind these was to help researchers to better understand what's happening within their laboratories in addition to the best places to go for a second look.

The latest trend metrics include the latest trend metrics. They are: -- MRR. Learn about the variables that could impact your monthly recurring revenues carried over from previous month, adding new members, reactivationsof accounts, upgrades, downgrades, cancellations and missed payments. In addition, you should take a look at ARPM and LTV. Then, you can see the number of people who pay. Simple, look at how your audience of members paying you change over time. Similar to what the way you handle MRR (upgrades and downgrades and so on.). --- Net Revenue. A quick look at your raw cashflow for the month, derived from total revenue less refunds. - Churn. There are many potential issues under the surface using the revenue churn breakdown through voluntary (cancellations) and involuntary (failed the payments). You can also determine the rates and count for each segment (i.e. X payment was not able to complete for an amount of Y%). - Trials. Examine the outcomes of both paid and free trials throughout the period. In a particular month, you'll know the amount of trials that have been launched and also the amount of time they lasted, and the percentage of them that have been transformed into regular memberships, and the conversion rates throughout your trial. - Plan comparison. Pick up to five plans and compare them against each other using one of the above metrics.

2. Comment and Likes on post

Posts lets customers interact with the members they pay by email as well as publishing their own blogs. This is used to various ways, like replacing newsletters, to deliver benefits, or simply to check in.

KH8rlU5AAx3bZOPrgV3J The Comments feature has been updated.

In order to better create the space for dialogue and create a sense of community you can now enable comments and likes on posts (and likes to comments). These can be enabled at an individual and global level and include a locked read-only condition for the moment that a discussion has completed its process.

It is possible to deep-link comments, load comments immediately without page refresh, and also display badges for comments left by employees and to moderate any abuse from bad actors. The user can set the browser to send notifications for whenever new comments are added.

Posts are an active area for investment for us and we're extremely excited about the exciting new possibilities this can provide to our clients.

3. Better group subscriptions

Customers are able to offer Group Subscriptions that comprise several seats that are managed and purchased through a single person. The majority of them are used for institutional or corporate settings.

The feature has been discussed numerous times over the years, and have made several major enhancements based on the use we've seen and customers' complaints.

     The latest Interface for Group Subscriptions interface    

Six enhancements were made available to Group Subscriptions:

• Plan groups members can now self-servicely upgrade their individual subscriptions to group ones that was previously required to be manually done by an administrator.
• Managers shifting It's possible now to allow group leaders to transfer the control of their group over to a different member as well. This is a great option for administrators of the site too. Managers aren't required to take seats customers can choose that the individual in charge of the group subscription counts towards total number of seats in the subscription .
• No auto-renew for subscriptions paid externally when an individual subscription is paid externally (via cheque or another method) the website will no offer auto-renewal in their account since the control of this feature is handled by the administrator of the website.
• Show seat usage in admin The dashboards we have created are improved. dashboards and were able to show more clearly seat usage for all group subscriptions.
• Generic URL used to manage members To previously add a person to their account where they were able to be in charge of, you required their individual URL, which included their ID. Today, you can use an unspecified routing URL, so the creators are able to simplify their customer service.

4. We are updating our website for marketing

After we revamped our marketing website in the early part of 2020, we've released many enhancements and new features to our website, but we hadn't gone back to ensure that our site is current and present our tales in the most captivating way that is possible.

     Recent updates to .com    

We completed a comprehensive review of our content, revised our brand's positioning on the basis of our findings, designed new landing pages, and improved our imagery with more refined branding, and updated the page for customers to show the current features they're making use of.

     Enhancements to .com    

All of this is emphasize the modularity of our system, and how it could be incorporated into so many different applications.

5. Improvements in performance

is used by some really large creators, each driving millions of dollars in annual revenue and several hundred thousand members. We've been onboarding our customers and observed, certain parts of our management became extremely difficult and slow in everyday use, signalling the weak quality of our system as well as the degree of craftsmanship.

The previous cycle was dedicated to improving the performance of several important areas, including Activities, Dashboard, Activities Dashboard, CSV exports, and the split view of users who are free. Experiences of having an account that has large audience is now much more efficient and we've seen significantly shorter load times, and a decrease in worker load through our instruments.

6. Cancellation surveys

To provide creators with more details regarding the causes subscribers have decided to cancel or cancelled their memberships, the company is shipping cancellation surveys which are displayed for subscribers once they've decided to cancel. This data is aggregated in the new overview of cancellations.

     The brand new Cancellation Survey feature    

This data not only assists owners in regaining customers, but also provides an feedback loop that can help them understand the value of their membership program over time and ensure that it is in accordance with customers' expectations.

     Our new Cancellation surveys    

This overview provides creators with the opportunity to look over two distinct segments: cancelled subscriptions which don't have yet had the opportunity of a churn (and can be won back) and ones that have exhausted and have already been processed. This view shows cancellation factors that have been broken down for both segments. The data is sorted and exported in CSV. CSV is just like other data in .

Surveys may be enabled or not allowed, however it is enabled by default.

Small-scale batch and on-the-fly projects

These are smaller projects that were finished in conjunction with more substantial projects that were described earlier (not including bugs and support tickets). They generally range from 2 days to 2 weeks work in response to feedback from our customers and information we obtained from our customer's teams. We [email protected]

• A partner page that we have created on our site for marketing, which will showcase the top development partners, and to bring prospects to them.
• pagination of our blog in order to improve SEO and to increase the amount of time spent on our site.
• new protection to podcast RSS feeds that are served by ACast.
• Support for Hungarian and Czech as alternatives for localization
• a new coupon targeting option that allows coupons to be used be applied to any of these: any new purchases, purchases made for reactivating expired subscriptions or even in the event of upgrading a subscription.
• An API feature that allows users to prevent certain links in text that had been preventing iOS app store acceptance for certain customers.
• new tax-handling strategies that are the latest option in tax management in Canada so that customers get the exact amount, based on their revenue and their relationship with the
• Banners for cookies on the site that promote marketing to EU and UK customers who visit the UK and EU sites.

We also automated certain of our internal software that we use to migrate customers from other competitors like Substack along with Pico. Finally, we audited and then curtailed our use of 3rd parties' cookies in order to protect the privacy of our customers.

As with all releases, they truly are a team effort , from research and development to deployment, which includes documentation, customer support as well as marketing. Thanks to the team for their remarkable work accomplished and our sincere thanks to our clients and partners. We wish you a very Merry Christmas!

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