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Keith Andrade, founder of The Morning Byte

"One of my passions is staying up to date about the latest technology which is happening in the business and tech worlds," starts Keith Andade who worked in the field of software as services (SaaS) for the last seven years.

He was a student at Baruch College, a business institution located in Manhattan, and while he was at Baruch College, he picked up a lot about business to be in sync with his love of technological advancement. "The two are intertwined," he discovered. " Businesses today must rely on technology to be successful in order to expand and grow. It was interesting to realize how these things work together."

In the following years, he began working as a health insurance representative and payroll company. "Previously the only thing that was available were papers and pens, as well as filing cabinets. But the new business was completely disrupting the industry," he recalls.

Later he worked at monday.com as well as ones.com and sold tools for project management to corporations. "I enjoyed it. But I realized in order to have good conversations with my customers I must not be able to just comprehend technology, but only understand how their company is run, but also be updated on the latest developments."

3FgQQQQq8neRZm6qMQQQ One of the Morning Byte stories and a screen shot of the application using a smartphone

Keith would spend his spare time scouring the internet and finding articles in order to send them to family and friends. "I realized that I couldn't continue to send them news articles each morning on something I think is intriguing'. Therefore, I came up with this news text service to give a quick update of the latest news." Keith created an automated service using Zapier and ChatGPT to allow him to locate articles he likes, summarize the information into bullet points, and send it as a text message to subscribers," Keith explains.

Social media's problems

"Our clients love social media. It's all about that instant gratification" Keith continues. The problem with social media is it winds up taking the majority in your daily time. You may use TikTok for short news clips and you could also utilize Instagram and follow your preferred celebrity to get a daily image post of what's happening however the problem is that every time you start an application, you're exposed to other opinions and ideas that appear automatically on your feeds."

Keith believes that the benefit of The Morning Byte is it is free of the distractions from another content that is which are competing for your interest. "It's an SMS message that you open it when you want. You have that freedom again," he explains.

Some readers look at it in the early morning, while others skim over it during lunchtime. "The notion that is you're at charge of your attention. On social media, it's up to you to get through the noise and find what you want. Social media can be a time drain and wastes your time. Time is the most valuable thing that we possess," Keith adds.

The author continues to argue that social media has no motivation to make our lives better. "It's an excellent way to keep in touch however, it's not just to stay connected but to stay connected, isn't it?" he asks. "I browse my feed with all the ads or businesses that pay to post their stuff."

One of The Morning Byte stories featuring an artistic rendering

"I consider social media to be fun. I like it; however, But I'm not sure it's the best. And I don't think it's helpful for our mental wellbeing. The Morning Byte is a place for people who actually want to better their lives." He advises people who wish to leverage technology for success or who want to become a business owner need to have resources available to keep on top of their game "All I'm saying is The Morning Byte might be your first choice!" he smiles.

Crucially, Keith uses his own products every single day. "I go to bed at night, burning the midnight oil searching for information that is relevant due to the fact that things can happen during the evening. I like individuals to be prepared and educated before they begin their day. I choose reliable sources such as Reuters or The New York Times. Forbes can be great; The Verge is a great source."

Keith states that regardless of whether you're a smaller enterprise owner, if are able to provide reliable details that aren't accessible to a large media company, it's certainly worthy of The Morning Byte's attention. "If I find your piece interesting, it's going out to our subscribers - as in the sense that it's relevant!" he adds.

Being ahead of the game

As someone who's worked with many firms, Keith was constantly thinking how to take an item he loved and turn it into a business model to monetize it, all the while offering value to the customers. Prior to coming up with the business model for Morning Byte Morning Byte, he noticed an additional customer, The New Paper, was doing something really similar however, it was in the realm of politics. Keith recognized an opportunity.

"I think there's a lot worth gaining for people working in the field of technology. Real estate professionals, for example, want to understand the ways in which AI technology is impacting the way they live their lives." Keith thought he could help them stay ahead of the game. "If you're a professional podcaster, it's like, 'Do I require the latest microphone?' Or 'Is there a software that will assist me in making my voice sound crisp?' These are all things that people are asking themselves, as there's always a new AI tool being put out every single day."

T1UVjU6h90E0Koyv6qPb is another Morning Byte stories featuring an artist's rendering

I wanted The Morning Byte for myself. It was then that I experienced that 'wow' experience. I want to go beyond just be informed. I need to keep ahead of the game. I am a tech worker and I am constantly trying to increase sales, and also win businesses." In contrast, The New Paper focuses on politics, The Morning Byte focuses on financial tech such as electric vehicles, artificial intelligence and machine learning."

It's not surprising that Keith's readers are professionals in the field of technology and business owners, with very little time. "It's challenging to stay on top of things with the latest technology and misinformation. On my website, everything is accurate. I have highlights from the article. It's not necessary to read through the entire article and you only get the highlights, and then understand what's happening. If you want to see the original article, because it is important to understand the source of your data you can find the link to the source on the site.

"The story is on the site themorningbyte.co and the article includes a stunning visual rendering that uses generative AI art that tells a captivating story. it's fascinating. I'm giving people an opportunity to talk about their experiences and also to stay on top and be informed."

Keith's story has taken him full circle from a user needing data, to becoming a purchaser of his own product, and finally, a founding member of a business that curates information to help others. It's one thing keeping up to date, but, as Keith is aware, being ahead of the game is a different ball game. However, there are many services available to assist you. It might be time to consider taking an Byte!

More information about The Morning Byte

For more informaiton on Keith Andrade and The Morning Byte, go to https://www.themorningbyte.co/. To connect with Keith on his social media accounts you can visit the Instagram account, Threads or Linkedin.

He can be heard on his podcast, the podcast Uncharted as well as watch his Digimarcon interview on this page: