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The membership of members is always changing. The needs of members change constantly. Their preferences shift. The changes result in a leaky revenue bucket that usually goes unnoticed until well into the future.
Most of the time the most significant threat to your members' revenue isn't a single event It's a series of events that appear to be insignificant (like turnover) over time that prove negative to the long-term growth of your members.
Members who have enhanced their membership in order to avoid this always see growth trends in revenue that are 50% more than the members who haven't.
In this session, you'll find out how to tackle the issue of churn, how to setup recovery campaigns and more to ensure you are able to provide your membership to the highest level that you can across all levels.
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