Terms

It's the season! The lead-up to Christmas, Thanksgiving, Kwanzaa and the beginning of a new season is a wonderful time to promote your products and services to an expanded market. You can also show appreciation to your existing customers for their loyality.

This thanks can come in the kind of tweets or social media mentions, and written articles or interviews on podcasts - Here at our site , we're offering the three! We also offer discounts as well as other benefits. The result is a boost of your membership acquisition and retention levels, while reducing the number of people canceling their memberships (often known as"churn").

Here are a handful of ways you can bring joy and cheer to your current or potential clients:

Upgrades are on the way to provide more options.

Imagine that your users enjoy the content you provide, and would like to have a greater connection to you and your brand, and also to the community. You might want to provide them with additional exclusive content, or join the social media forums you have.

Let's take Jon Ostrower for example: users of his aviation news membership site theaircurrent.com might want to change from a personal Annual Subscriptionthat costs $299.00/year to gain access to digital events, to an Individual Subscription for Business Usethat costs $795.00/year and with additional benefitslike the ability to access an online library for data visualization.

When a member changes Plans that include trials Upgrade, downgrade (or Upgrade downgrade (or). If a member upgrade their Plan and is immediately paid a prorated amount to cover the upgrade. If they decide to downgrade to a lower level, they'll be charged the rate in effect when their renewal date is next.

Create a coupon/discount

Coupon codes can be used for motivating new members to sign-up, keep existing members and win back members who have decided to cancel. With regards to coupon codes  the three different types of coupons:

• Only once: Once followed by removal (the individual is accountable for the entire cost for renewals in the future)
• Recurring: It's applied to an existing account for a period of time (unless the office decides to remove it).
• Limit: Applied to a subscription only for a specific number of times, then removed. (If you pay at time of checkout, that covers the first purchase along with renewals.)

In this instance, Cherie Hu offers coupons along with discounts for her members of the music technology web site waterandmusic.com. Members have access to an exclusive Discord server as well as exclusive content and interview.

Start a referral program

It's always nice to show your appreciation by providing rewards for those who encourage others to join your membership program. Rewards are offered in the form of discounted rates that can be applied to the existing subscription.

Teaser material for paid trial trials

For instance as an example, cookbook author and recipe designer Molly Baz lets customers try her members-only site known as The Club by Molly Baz, where she'll be sharing her latest recipes, contests and discounts for just $0.99 for the first week. This goes up to $5.00 per month once the trial is over.

In the past, it was possible to give a trial free of fee to customers who were interested (with or without requiring the use of a credit card) and then convert to a monthly membership in a specified amount of time. The feature is still offered as an option, but we've developed this function and given our customers the ability to charge for the trial period.

Within Dashboard Dashboard Paying trials appear as a straightforward expansion of the trial option. It is now possible to define a cost to run the trial, which then will be converted to the full price of the plan after the trial ends.

Make something totally original

Perhaps the holiday season is the ideal time to introduce an additional benefit for your members? Companies that provide membership depend on the notion of keeping their customers "people visit you to purchase products or services, but stay with you to you for the social aspects". Engaging your customers in your brand and the community that surrounds it is one of the primary motivations for membership companies.

Katalina Mayorga of elcamino.travel claims the community forum they run is so carefully curated and friendly that they've given it a strong "pay-it-forward" feature that allows users to respond saying "Oh what a wonderful thing, you have been so kind. I'd like you to be sure I'm doing my best also.'

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