Terms
Effective membership plans recognize that there will be periods when members will become more cautious with their spending.
Preparing for the present instead of reacting to the moment is the main factor which determines if your company can operate in environments in which consumers are extremely cautious.
So how can you plan? Diversification of revenue recurring.
Timestamps: 00:00 Introduction 02:04 What topics will we discuss 03:05 - Case study of a customer 10:10 - Optimizing mix of plans 15:50. Quarterly/Annual strategy 22:45. A road map to 5x revenues 28:00 - Takeaways: 30:46 Q+A
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