Terms

Sound membership strategy acknowledges the fact that there times when members become more prudent with their spending.

Being able to plan for the event, rather than responding could be the sole aspect that will determine how well your organization's members navigate the world of people that are extremely cautious.

What are you planning to plan? Diversification of recurring revenue.

Timestamps: 00:00 - Introduction 02:04 - - What we'll discuss 03:05. Customer case research 10:10, optimizing the mix of plans at 15:50 - Quarterly/Annual plan strategy 22:45. A path to 5x growth 28:00 Takeaways 30:46 Q+A

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