Terms

A sound membership strategy recognizes that there will always be periods in which members are more careful with their spending.

Making preparations for the moment, rather than reacting to it is the most important aspect that will determine how your group can maneuver through environments where consumers are ultra-cautious.

So how can you make sure you are prepared? Diversification of revenue recurring.

Timestamps: 00:00 Introduction 02:04 - What will we be covering 03:05. Customer case research 10:10, optimizing mix of plans 15:50 - Quarterly/Annual plan strategy 22:45. The road to 5x revenue 28:00 - Learns 30:46 - Q+A