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Table of Contents
- Step #1: Get help with editing
- Step #2: Automate transcription of interviews
- 3. Give yourself the benefit of automated social media scheduling
- Step 4: Simplify your content curation
- Step #5: Make sure it is streamlined by using templates for emails
- Step #6: Delegate, delegate, delegate!
It's tough to stay focused on the development of a company. Implementing some strategies to streamline content marketing could allow creators to take some time off and building a professional content creator kit will help to make the future easier.
There's nothing better than being your own boss, but there is a disadvantage of managing everything yourself. No matter if you're a blogger or artist, audio-visual artist, musician, or in the management of an entire community, keeping your members engaged means continually producing content and marketing it. While it is certainly cheaper the cost of doing it by yourself, growing a business effectively means learning the best ways to implement adjustments. As a business owner it is important to value your time and you should focus on the information that propels the growth of your members.
For the sake of growing your company (and taking your time off when necessary! ), look for ways to take some of the work of marketing off your hands. We've compiled a list of the top tips for content marketing to simplify your work and assist to build your own toolkit for creating content:
Step #1: Get assistance by a proofreader
Anyone who writes, or is in contact with others on a daily, know the importance of sounding professional. Pay attention to word choice as well as punctuation to ensure your message gets across.
But proofreading can be time-consuming and there are a lot of effective ways to reduce the time you spend making sure that your punctuation marks are in the proper spot. Grammarly is a writing assistant. Grammarly assists entrepreneurs to stay focused on creating good writing. With its extensions to Chrome, Safari, Firefox, and Edge, Grammarly fits right in with your everyday work routine.
It's possible to add it to social media platforms, email accounts, in project management software, and as a keyboard extension on your phone. This is just the basic version.
Step #2: Automate transcription of the interviews
Interviewers, podcasters, and journalists all know the process of writing content of interviews is an issue. Instead trying to manually work through the same clip several times, you should consider recording each interview. Making those recordings typed before you only helps you save time, it also gives a lot of content with minimal effort.
If you're on a limited (read the opposite: a low) budget, creating the transcription yourself might be the best option however we suggest using an online transcription company like Otter.ai or working in conjunction with the services of a freelancer. Writing-focused Facebook groups, platforms like Upwork or Fiverr or companies like REV can all provide transcription at reasonable rates.
Step 3 Step #3: Give yourself an the convenience of automated scheduling your social media
Most people know about social media scheduling services such as Hootsuite or Buffer however, they may not have the knowledge to use the platforms correctly. Aside from saving time posting social media content they also eliminate guesswork about optimal times and days for posting as well as offer alternatives for mass scheduling, if you are able to write a lot of copy in advance.
Taking it one step further Paying platforms such as Spout Social also offer in-depth social media analytics and competitor tracking. For those who are creative, you might also want to look into IFTTT (If This Then This) which offers free apps that can be used to automate routine things like sharing new blog posts to social networks when they're posted, or sharing your favorite YouTube videos, or connecting Instagram and LinkedIn.
Step 4: Make it easier to manage your content curation
Another part of social media marketing which is incredibly simple to automate is the curation process and management of communities. Update your Content Creator Kit with news aggregator sites like Feedly and Panda make it easy to gather content from on the internet by entering keywords, subject areas, or favorite publications.
To keep up with the community you belong to, the media monitoring site Mention monitors your social media profiles and informs you when your name is mentioned online.
Step #5: Keep it simple by using templates for emails
Like social media content Marketing via email is about sending the right information at the right moment. When you have a clear idea of what you want to say You can utilize platforms such as Mailchimp to complement your content creation kit to set up and automatically send your emails.
From emails and newsletters to alerts, follow-ups, and reminders of sales or events, all you have to do is create a template, plug your contacts and content into and then plan your marketing campaigns. Statistics like click through rates and open rate will let you know how effective your message is and you can adjust according to your needs.
Step #6: Delegate, delegate, delegate!
It's been said previously in our other articles in which we discuss the best practices for marketing content however, it's important to reiterate: you can't scale an enterprise without delegating. If your audience and demand for your content expand, your content will eventually expand beyond what you can create on your own, which is when you have to make some crucial decision.
A lot of these platforms, when used as part of a professional kit for creating content, will save the time and energy of your team, but they have their own learning curve. Eventually, the number of different platforms that you can use for automatizing your content could cause a different kind of anxiety. Begin by considering your tasks that you are less comfortable with and even those that don't appeal to you.
Do you prefer editing video instead of transcribing audio? Or, do you prefer curating content over researching? Divide the tasks into two and then pass them on to someone else, whether that's your business partner, co-host, intern, or another creative with different abilities. Perhaps you can find an arrangement that is mutually beneficial!
Keep in mind that these content marketing tips are just the beginning. There is a myriad of methods to automate your content marketing. It takes time to figure out which will work best for your company. It will require some trial and trial and. But there's no time like now to start Good luck!