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HTML0 The Code Company founder Ben May talks at an event (c) thecode.co

The Code Company, a professional firm that is focused on publishing digitally . They're one of our most trusted providers. They are WordPress experts, they have participated in massive overhauls of WordPress, including Integrations and migrations. They have created hundreds of stacks of software for hundreds of publishers.

It has recently relaunched Substack huge The Dispatch, a publication with news and other information regarding politics, policy, as well as culture. The Dispatch is valued at $1.9 million and is used by thousands of readers. I talked to Stacey Astley Clark from the partnership and communications department about the company's offerings and its products:

"Our founder Ben May has been using technology to tackle issues from the time of his elementary school years." According to Stacey. "He started his website in a local company at the age of 12 aged and then he made the equivalent of 400 bucks." Ben saw that there was a growing business opportunity as well as an opportunity to work in this field and thus launched his very agency in the age of 22.

Code Company Code Company didn't intentionally get into publishing, but it did gain publishing customers from the start. Stacey adds: "We've carved out a market through the development of tools that enable publishers to publish on digital platforms, and changing from other platforms over to WordPress as well as introducing subscription services that are compatible with WordPress and advertising technologies. At first, we were platform neutral however, we discovered that almost all of them were unsustainable! We now work solely with WordPress and there have been numerous'rescue operations' that were available on other platforms."

"The essential engineering task that involves the creation of websites is exactly what our team does" Stacey continues. The team assists publishers with complicated questions using WordPress and discover ways using technology to "increase their revenues, generate greater efficiency in their business and lower the risk that comes to companies using technology".

Stacey and I both agree that technology is becoming less technical'and that is essential to publishing. "Sometimes there are editors, authors of content, and marketers who use technology and want to utilize technology without having to make an engineer call every five minutes.These folks tend to be "wordspeople" not techno-savvy persons."

Code Company helps people create or transition to technological platforms that allow them to become independent. Code Company helps these people create or migrate to technological platforms that let them become self-sufficient "They require a system capable of doing the same tasks it was designed to accomplish before but with greater efficiency. We have clients who are publishing firms with websites that have deteriorated due to technological debt. Most plugins don't have all the features they need. We think it's better to develop a system that can be customized to give users all they need, and there's nothing they cannot get."

Clients

The Code Company works with content organizations of all types with a range of sizes from small-scale producers to large entertainment corporations. They recently announced the well-known launch of Wondermind that is a source of information for people with mental illnesses which is supported by celebrities Selena Gomez and Newsette CEO Daniella Pierson. The launch was discussed by Bhavik Trivedi who serves as the Chief Operating Officer of Wondermind who said: "I've never had a perfect launch. Until now. It was initially launched but was scaled to handle the growing volume of traffic. The integrations proved successful."

FuqQ9UfLAmNAKjVpzFCV The brand-new Wondermind media hub (c) thecode.co

Additionally, they collaborate with Nine the largest entertainment company in Australia. "We created their corporate website together with their publications drive.com.au that is one of Australia's most popular auto sites as well as Future Women an online membership club designed exclusively for women who have become professional." Code Company also launched a members' club exclusively to professional women. Code Company also launched eBay's local ads site. "That was an important moment because they didn't have any regional leads prior to that and were able to start receiving Australian leads due to the launch of the site," Stacey confirms. "We recently launched a brand-new website called Science Alert, which is an essential science magazine which is a major publication within the US. It's run from Australia but the vast majority of users reside from the US. This was an idea was in the works for more than an entire year and even for a quarter of a year!" she recalls.

However, it appears that the ideal option for publishers is one that do not have huge numbers but who plan to expand. "We need to figure out what we can do to demonstrate the capability for your organization to be a publisher? What can we do to get your company and your tech stack in the best shape for growth and grow your business"" Stacey declares. It is likely where the majority of clients part of The Code Company are located as well as non-traditional media companies like news websites Crikey and Her Campus, which is a college-level media for women group within The US (that The Code Company is transferring to Drupal to facilitate changing to WordPress).

HerCampus.com Content Hub HerCampus.com Content Hub is accessible to many different devices (c) thecode.co

"We help talented and creative creators who have become frustrated or dissatisfied with their current platform in addition to CMS (content management program used for managing the information)," Stacey adds. "They're seeking us out to help them find alternatives because they know that the CMS that they're currently using is not as flexible in terms of the capabilities that it offers. It's not as flexible and it generates an enormous amount of dollars." Additionally, it's getting more vital and important for creators at all levels to have first-party data. "They're out of a position to access that information through platforms like Substack. We're currently developing custom creator stacks that let creators connect to their target audience," she explains.

Solutions and Services

The customers who are customers at Code Company could be the ones who developed their own website , or they could be requesting a different person to create the site. The site is making use of various plugins. "As the traffic to the website is growing the site is finding that its systems are beginning to break and they're not able to fix the issues on their own. It's causing issues, as well as complains from users who aren't getting the goals they want to achieve. In some cases, they're not capable of even doing something as basic as adding something on their menu." she says.

Mike McPhate at the California Sun states: "The biggest problem with my prior membership site was it was plagued by glitches and unclear instructions for how to use the website. Every morning I got emails from members who complained. The site was created by me as a collaboration with The Code Company and , I'm no longer receiving email from customers and that's great!"

The California Sun (c)thecode.co

Everyone knows that the efficiency of websites is essential for publishing companies "If there's a decline in speed of performance, it could result in losing millions of money" Stacey continues. "And the site is always trying to improve a plugin before continuing to work on another. The site's performance is constantly declining until they're no longer efficient. They'll end up with an enormous technological system that's chugging in the background, mindful of the possibility that the site could go out of business due to the inefficiency."

Publishers are increasingly looking at ways to diversify their source of revenue. They're looking more into memberships and subscriptions. "We must find the best solution that is efficient and safe. It's the first step to investigate tools that could revolutionize the publishing industry," she says. Code Company Code Company works exclusively with subscription-based services that allow users to circumvent this issue that Stacey calls "leaky payment walls". Stacey states: "We've worked with other subscription-based services before and discovered it to be incredibly easy to not pay for the wall. If your business model running is based on publishing and selling content to customers It's an immense issue."

The specifics of the forthcoming events and initiatives are expected to be soon announced.

"The growth of the economy through creation is on the rise," Stacey notes. "Creators are becoming aware that SaaS platforms don't come without shortcomings, and they're looking to investigate different avenues. Diversification doesn't end the possibility for creators, but they must continue searching for ways to be more connected to their users by offering specific and personalized details. Subscribers go beyond generating revenue, they also provide publishers with the opportunity of being more connected to viewers and they enhance the quality of interaction."

"There exist print magazines that are available in print, but they're not accessible online. This is the reason we're seeing requests from individuals who recognize that to be competitive, they'll need transition to digital. Subscriptions are just one of the ways."

In the context of these events "Ben is well-known in the realm of conference," adds Stacey. The past time, Ben gave a talk at the Mumbrella event , which was held by publishers from Australia and also during WordCamp US in San Diego. The topic of his talk was the concept of creating economy as well as focusing on"the minimalist publisher" as well as how publishers can be more productive through the use of the least amount of. Also, it is about taking lessons from the creators of major publishing companies that usually use subscription-based service.

     Ben May is the founder. Ben May is a familiar name in the world of conference. (c) thecode.co

The company's founder is an expert in the company's operations. "Ben's been doing this for his entire career and never encountered an issue he's incapable to resolve," says Stacey. "The details I get whenever I contact customers is that if they have a problem that the customer may need an additional agency for 2 weeks to examine. Code Company's technology can be used to resolve the problem within 20 minutes over the phone, as they've been through every. This can be a major benefit for any company that's involved in these kinds of issues."

The final section is Stacey declares: "Publishing or managing a site doesn't require any effort at all as some make it. Our entire goal as a firm is to reduce." Stacey and I agree that it's simple to get completely immersed in new technology or themes or plug-ins "these blinking lights aren't changing the world." Stacey says this with a smile.

Code Company Code Company revels in "smart simple" it seems. Stacey states: "We offer the chance to partner with a tech firm who can provide the benefits you desire for your business and in the most straightforward manner that's efficient and without resorting to buzzwords at present."

More details

For more information about The Code Company, to view case studies about prior integrations, migrations, as well as to find out more about their services go to their website thecode.co.

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