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Dec 31, 2023

VZJ6RfBTGUHwxvJxkGHY Amanda Northcutt, founder and the CEO of Level Up Creators. Level Up Creators

"The the majority of my professional experience was comprised of lots of fun incidents," starts Amanda Northcutt who is the founder and CEO of Level Up Creators. "My professional journey is unpredictable and non-linear. It's the case for most people. What we do is what we're supposed to do in the event that we're strategic and deliberate."

The family joke is that she didn't talk until her brother was at the University. "My brother is a very popular lawyer. He was by far the most prominent living space at the house we lived in. He attended college at the age of fourteen He was also in high school. I was able to start coming on my own after I discovered that there was space in the home."

Amanda's first work was in the shoe store. "Everyone thought I'd have difficult times due to my shyness. I stepped completely out of my shell, and was selling shoes in a blaze of glory. I broke the sales records of major companies. It was amazing! I was captivated by the world of business at the age of 16 which is the reason I made the decision at this time this is what I'd like to do."

Over the next few time, Amanda was a student at the University. She was also connected to a student who had created a website and was searching for a partner to promote advertising on their site. "This was the year 2005. the sale of ads on online was similar to banner advertisements. It was similar to selling cigarettes! I heard the words "no often" and grew over any fear of selling my products to my customers quickly." She reflects.

In the deep at the lowest

"I learned my trade by being immersed in the seas," she continues. "I made that small deal into a bigger sales job at a newly-established company called TexAgs.com which I eventually worked for a long time. At that firm I learned how to manage a business." At that point, she came up with the model of membership and regular revenue. Also, she worked out ways to boost the value of her business, growing LTV in addition to the sale of sponsorships.

"It's now more than a small and quaint website anymore. It's like the most popular fan website for athletes anywhere. I was the 2nd employee on the team, and I had a blast," she smiles. "I learnt how to lead and control individuals. This is where I fell in love with the idea of membership and regular income. That was in 2005. Within the next few years I'll have been in space for over two decades. It's amazing how fast it is that time moves by!"

The website has attracted hundreds of people who pay a monthly fee of $13 to receive specific information about Texas A&M University sports teams. "We have discovered the secret that is converting banner advertisements to sponsorships (brand contracts in modern terms). Companies were looking to connect with our customers and we offered the ability to access extremely specific points that could be monitored and have a positive impact on the businesses involved," she says.

Amanda adopted the model and established Northcutt Media, using the sponsorship model they developed at TexAgs then applied the same model to all the websites across the nation. "That was the first time I was given a job offer at the age of 22 old. The company was very mobile and had similar operations."

However, a couple of years after, her health started to fall. "I was required to find sleep and make sure I was aware of the way I live my life," - Amanda needed to balance the essential issues in her life such as her husband's health and her newborn son.

Amanda has started to open up about her personal health issues with greater candor and is hoping to continue doing more. The research has revealed that women who work in stressful occupations are at greater chance of developing an autoimmune disease of some type or an equivalent. "The more prone I am to becoming insecure, the less likely it is that I'm going to be affected with this type of illness," she says. "Every when I talk about my personal situation someone who isn't familiar with me comes in and asks me by text"would we would like to speak? It's incredible."

Amanda has changed the rules. "I had to be my baby's mother. I was the one accountable for my health and required to fulfill the responsibility of a medical expert." To get back to work as well as a regular life together with her husband decided to sell the business of their former member Up. Up and adopted it, and made it run as a consultancy business.

"I enjoyed a wonderful experience working with membership organizations that dealt with a wide range of subjects. They covered topics that you would never even consider until you're online and realize that there's an area that can be used to cover any issue, and that there are internet users that want to buy what you sell." After spending a considerable time in the membership industry, she switched to an executive role which was one of the SaaS organizations around the world.

In order to balance her life, Amanda cut her working hours down by 20 to 30 hours a week. Her goal was to become "extraordinarily influent" in all the organizations she worked with. Amanda left Silicon Valley at the end in 2022 and founded Level Up Creators: "I chose to utilize the experience that I acquired from B2B specifically the SaaS business, and utilize this knowledge for the creators of today, especially women.

"I'm keen to help women build wealth generationally and benefit from their experiences by bringing huge benefits to their community as well as their family members, while earning payment for this through gifts."

Level Up Creators offers services. Level Up Creators

What is it exactly that Level Up Creators do? "We're trying to maximize the positive impact of our efforts and also increase the income for female creators, specifically. We're certain that we've got the most experienced group of entrepreneurs on Earth," she adds.

They assist people in determining the current position, direction that they're headed as well as what's preventing people from meeting their goals. In turn, they devise strategies to overcome these hurdles to get you where the destination that you've been searching for. "Our best scenario is if you've created a community around the subject you're interested in with over 50,000 people on social media, or more than 2,000 email customers."

"When you come to visit, I'll probably ask you around 100 questions first," says Amanda. "I'm always seeking to know what I can communicate." Amanda can gather both the quantitative and qualitative data set of an artist, and is able to help them determine which options are the best.

"We are looking to aid the subject matter experts in the development of an entire line of products. We'd like to develop lead magnets. After that, a training or perhaps an introduction masterclass that is three sections or something similar. Eventually, we could look at the recurring revenue model. It could be $179 or $49, or maybe the $249 monthly membership."

When you've completed that process, Level Up Creators would change clients' coaching to group that has greater levels of revenue recurring. This is a sign that "you are capable of providing constant and consistent value that is right to both your clients and followers," she says.

The Level Up Creators team

The Level Up Creators team - image (c) welevelupcreators.com

She aids others in developing their own creativity. "Oftentimes specialists in their fields in their field of expertise are reluctant to sign up for brand partnerships or even create items and solicit the public to buy products. The purpose of this blog is to educate makers on their unique position of providing value above and beyond that which is readily available with no cost through social media.

"We seek to be admired, power relationship, love and respect which are the fundamental needs that we have as a society," she continues. "We think that we're to be in a relation with people that we observe. We know so much regarding their lives as well as the lifestyles they conduct themselves that we'd love to model their lifestyles." Amanda believes it's those who are the ones to create the opportunities for us all to become more than they are, provides a great occasion for creators to create items and services that provide the value of their audience as well as assist them in achieving their objectives. This results in "a profitable procedure".

"We can have greater respect for the creators of our work as opposed to big international brands due to the fact that we're speaking to people and not the logo. Our first task is to educate people on the right way to sell things - since people are searching for items they are able to purchase. We don't engage with sales or marketing practices that are not good in addition to refusing to collaborate with creators that don't bring real value to their communities. It's like table stakes."

The future is here, as well as the disappearance of brand names from the past

"I'm glad to be member of the team that is supporting creatives in a new manner and also expanding our support for females."" Amanda muses. The company is a well-established one However, we're trying to mirror the business of our customers, and become an enterprise that is centered around creators." She sums it up that they help creators discover the methods to become CEOs within their approach and manage their businesses successfully.

"We are working on a fantastic product!" She smiles. The group will start an initiative dubbed Level Up Creators School on 1 March 2024. It is a member-based school for artists and creatives. "We'll offer our knowledge and know-how to offer the most effective educational, social, and other resources as well as high-touch support to assist creators to reach the next stage of income, that first level for many creators will be $50,000 from the The RR. We'll utilize an approach known as the Fastest Path To 50 framework to aid people towards that goal. It's awesome!"

In a final thought about the business in general, Amanda concludes: "The market is advancing towards this direct-to-consumer model where creators hold more influence when it comes to spending money on curation and content. It's astonishing the amount of loyalty people have toward the creators who they are devoted to."

Amanda states that millennials and Gen Xers aren't relying on the big brands of the past to keep up-to-date "These major cable networks have become a dinosaur! Take a ride on this train, or die."

"I completely believe in my shot: it's the direction in the coming years. My company was created to assist in bringing that dream to life, and assist others to become extremely prosperous. I'd rather that the money is allocated to creative people, rather than huge companies. It's a simple idea "All well, lets give someone else a chance! It's the right time to become a creator of content!" she says with a smile.

More details

Amanda Northcutt is a consultant coach or coach. She is also a six-time executive who has created and built online businesses catering to D2C B2C, D2C B2Bs, as well as D2C.

She founded Level Up Creators to help well-known educators and creatives build profitable businesses that are sustained. Level Up Creators offers strategies and solutions for those who own at the very least one item that has been used in a particular field like personal finance, wellness sports, travel, or fitness and are ready to expand their impact and revenue. For more information, visit welevelupcreators.com.

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