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VZJ6RfBTGUHwxvJxkGHY Amanda Northcutt, founder and chief executive officer for Level Up Creators. Level Up Creators

"The majority of my professional career has been made up of a variety of enjoyable unexpected events" starts Amanda Northcutt, founder and CEO of Level Up Creators. "My career path has been incredibly fluid. This is normal for a lot of people. It's not unusual to find ourselves in the place we're supposed when we're intentional and strategic."

The family laughs at the fact that she wasn't a talker before my brother entered university. "My brother is a well-known lawyer, yet the fact is that he was the one who had all the airspace within the home. The college he attended was in the year I turned fourteen prior to starting high school. I started to feel my own after that room became available within the house."

Amanda's first gig was with an online shoe shop. "Everyone thought I'd fail due to my shyness. My confidence was restored after I broke out of my shell and started selling shoes in a blaze of enthusiasm and breaking sales records across the country. It was a blast! I was enthralled by business at the age of sixteen and realized from that time that's my path that I would like to take."

After that, Amanda was a student at the university. She also connected with a friend who was running a website and running and was seeking someone to market advertisements on their site. "This was 2005, when the selling of online ads was similar to advertising on banners. It was like it was selling air! I heard the word 'no often and was able to get over any fear of selling my goods to potential customers quickly," she recalls.

Then being thrown to the bottom at the very bottom

"I learned my trade through being thrust into the middle of the sea," she continues. "I made that small sale into a much bigger selling job at a new firm called TexAgs.com which lasted for more than 10 years. It was there that I really learned about business." In that time, she worked out the concept of memberships that recurring revenue will bring. It can increase the value of memberships, and increasing LTV as well as the sales of sponsorships.

"It's no longer just a fun tiny website anymore. It's the biggest student-athlete fan site in the world. It was my second time working there and was a total blast." she smiles. "I learnt how to lead and manage individuals. This was the time that I was enthralled by the concept of membership as well as regular income. It was in 2005. Next year, I'll be there for 20 years. Amazing how quickly time goes by!"

The business attracted thousands of users who pay $13 monthly for information about Texas A&M University sports teams. "We have also been able to solve the mystery of switching from banner ads and sponsorship agreements (brand contracts as they are known today). These companies wanted to spread their message towards our intended audience and we allowed them very unique access points which could be tracked and moved the needle for those companies," she says.

Amanda used the method and created Northcutt Media, using the sponsorship model that they refined at TexAgs. They then expanded the model to other websites in the United States. "That was the first time that I held a job aged 22. We got to travel a lot and such things."

However, a couple of years after her health began declining. "I needed to take some time off, but be mindful of how I conduct my life," - Amanda had to alter the schedule of her day-to-day lifestyle priorities, including husband's health, as well as her newborn son.

Amanda is beginning to speak about her medical journey in more detail and plans to continue sharing her story. Amanda has discovered that females who work in high stress jobs tend to be suffering from an illness of the autoimmune type or similar. "The more I am vulnerable, the more I'm able to be a leader in that way," she says. "Every when I speak up regarding my experience, someone is new and comes up to me, messages me, asking could we have a chat? ', and it's so wonderful."

Amanda modified the ways things were carried out. "I needed to be a mother. I had to be the one in charge of my health. I needed to perform the role of an expert." In an effort to restore the order in her professional life, she and her husband sold their other business partner Member Up and took it on as an advisor.

"I have had an amazing experience helping members run businesses which covered all sorts of issues - topics that people would never even consider but if you're in this universe and you are aware that there is a niche to suit every kind of passion and online users that want the same things you do." After a long stint within the niche of memberships, she changed to executive positions in several SaaS businesses around the globe.

In this new lifestyle, which was more balanced, Amanda reduced her work to between 20 and 30 hours a week. However, she wanted to be "extraordinarily influential" to every company that she was associated with. Amanda went on to leave Silicon Valley at the end of 2022, to found Level Up Creators: "I wanted to take everything that I learned from this B2B and, in particular, SaaS business, and apply that for creators, especially women.

"I'm eager to support women create wealth cycles that last generations and use their skills by providing tremendous amounts of value to their communities and their members, and getting paid in money."

Level Up Creators offers services. Level Up Creators

What exactly does Level Up Creators accomplish? "We're trying to maximize earnings and impact specifically for women creators. My belief is that I've put together the best team of entrepreneurs around the world,"" she says.

They help people identify their current situation and the direction in which they're heading and the obstacles to reach their destination. Then they orchestrate the best method to overcome those barriers to get you where you want to go. "Our sweet spot is if you've built a community around a particular topic that's important and you have around 50,000 of them on social media, at least 2,000 email users."

"When you contact us, I'm likely to ask you 100 questions initially," says Amanda. "I'm always looking for answers the basics before I can comprehend." Amanda is a researcher who collects data both qualitative and quantitative of an author to make sure they are able to assist with evaluating the possibilities available to them.

"We are looking to assist specialists in the field create products. We'd like to create lead magnets. After that, we'd like to create an educational course, maybe the three-part masterclass similar to that. Then, we'd move to a subscription-based revenue model. The price could be as low as cost of $49 or $79 and maybe a $249 monthly membership."

Then Level Up Creators would move customers into group coaching and higher levels of recurring revenue. It is a sign that "you have demonstrated that you are adept at providing a constant, steady value that's right for your audience of clients and followers" she states.

     The Level Up Creators team - image (c) welevelupcreators.com    

She helps individuals improve their professional mindsets as creators. "Oftentimes experts in their field of expertise creators hesitate to sign brand deals or create products and later ask their audience to buy the items. It's my goal to educate creators about the fact they're in an exceptional position to deliver more value than what can be provided with no cost on social media.

"We all desire the power of respect, honor, power, love, and relationships - the basic desires of society," she continues. "We consider ourselves closely connected to the people we admire. We know so much about their lives that we would prefer to emulate their fashion." Amanda believes that creators who provide a way that allows us to develop like them, there's an possibility for creators to provide items that add value to people's lives. fans and help followers achieve their objectives, which results in "a profitable process".

"We are more tolerant for the people we collaborate with than we do these massive global brands due to the fact that we're speaking to a real person rather than an image. The primary objective of our company is to tell people that it's acceptable to market your products - because people want to buy the products you've made.' We won't engage in unsavory sales or marketing and will not collaborate with creators that do not provide genuine positive, genuine benefits to their community. It's like tables stakes."

The future, and the demise of legacy brands

"I'm excited to be in an environment where we're helping creators in a new approach, as well as expanding our efforts to assist women,"" Amanda muses. It's a professional firm, but we're striving to emulate the businesses of our clients as a business that is centered around creators, rather than our own." Amanda summarizes the situation as follows: "They're here to educate creators on how to think like CEOs, and properly run their businesses.

"We are working on some awesome products!" She laughs. Actually, the group is set to launch the Level Up Creators School on the 1st of March 2024. This will be a membership-based educational institution for creators. "We'll provide our expertise and know-how to offer the right training, community, tools as well as high-touch assistance to aid creators to reach their next big income target - the first of which is for lots of creators: $50,000 in a year. And we'll be using our Fastest Path To 50 framework for helping people achieve this target. This is awesome!"

A final note on the entire industry, Amanda states: "The industry is moving toward a direct-to-consumer approach that allows creators to have greater influence in relation to spending by consumers and content curation. It's amazing the amount of affection that fans feel for the creators that they love."

Amanda declares that millennials as well as Gen Xers have no need for the big brands of the past for their updates anymore "These large cable networks are dinosaurs! You can choose to get onto the train, or you can choose to let them die."

"I have decided to take my chances: that's the future. I've set up a company in order in order to turn that vision into come true and help people to make huge profits. I'd like to see money given to creators directly instead of large companies. This is like saying "All good, now let someone other person take the lead to play! This is the perfect moment to start a career as a writer of material!" she smiles.

More details

Amanda Northcutt is a consultant coach, coach, and six-time executive who has developed and scaled online businesses to D2C B2C and D2C B2C, and as as B2Bs.

She established Level Up Creators to help creative educators to build successful businesses that are sustainable. Level Up Creators offers strategies and tools to those who have at least one item that is being used, for example sectors like health, finances, sports or travel, and are ready to scale the impact of their work and earn a profit. For more information, visit welevelupcreators.com.

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