Strategies for Pricing to Counter Stagflation Cost Strategies to Stop Stagflation

It's not easy to steer your company during periods when inflation is at its highest or when there is a recession in the economy. However, it's much harder when both are occurring simultaneously.

It's a sign of stagflation. Experts anticipate a time of stagflation which is expected to continue to run up to 2024.

Most likely, you're seeking ways to cut your expenses and shift your overall growth strategy.

And what is the pricing?

As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR The company he worked for always considered pricing to be one the main methods of expansion that they used to reach their goals for profits.

and. Kurt is of the opinion that iterative pricing can be an effective technique for markets that have significant volatile.

In two one-hour discussions with sales executives Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies which work across a range of unstable markets in addition to the rest of the world. Watch both of the interviews and take a look at the highlights of both.

Do not rely solely on the competitor's cost.

There is a chance that they are wrong about the quality of their products. (2 mins):

Strategic Pricing to Inflation and Foreign Exchange

The price positioning process is based on buying power in the area (2 minutes):

How do you determine the most effective way to price a brand new item?

Making a calculation of how much business benefits will accrue when launching the launch of a brand new service or product (4 minutes):

What factors do the US and Europe think about pricing?

It was the case that in past times, in the early stages of development American businesses were more focused with gaining market share, as well as European companies were able to be aware of cross-border issues much more clearly. But, these shifts are happening. (2.5 mins):

Strategies for Pricing to Get in the Markets that are new Markets

Strategies for horizontal models vs. vertical expansion models (18 minutes):

Iterative Pricing

The platform allows companies to evaluate their prices (2 second):

Full-length Video

Check out the full interview featuring Tony and Kurt for more details on the pricing strategy that applies to the entire world:

Check out the full interview of Todd and Kurt for additional information on selecting the right value measurement and revenue-generating possibilities in other market segments :

About Presenters

Kurt Smith, Chief of the Product Division at

Kurt Kurt is the director of strategy, product and payments, as well as corporate development, as well as the general manager for Interactive Quotes (IQ). Before beginning his tenure at IQ , Kurt spent over 10 years working and investing within software firms that were expanding across the globe. In his professional career, Kurt has been a passionate advocate of helping individuals and companies identify and scale their capabilities to the fullest degree. He has been associated with some of the most renowned software companies who are rapidly expanding around the world, as the Operations Director for Accel-KKR. Kurt is also member of the leadership team of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started out his career in FinTech as the Project Manager at Envestnet (NYSE ENV) as Envestnet grew through the help of the process for an IPO.

Todd Stellfox, Sales Manager at

Todd is Sales Manager for North America at where he oversees an account Executives selling's products across the world. He has more than 12 years in experience, as well as knowledge in the payments and SaaS business. He is extremely passionate in sharing his knowledge to help others, and helping his colleagues and customers succeed. Todd lives in Charlotte, VT with his family.

Tony Markov, Sales Team Director at

Tony was responsible for the start of the EMEA operations. Tony is currently a key Account Manager and Sales Team Lead in Amsterdam The Netherlands. More than 8 years of expertise working with SaaS and the majority of it focused on SaaS billing and payments, Tony is always involved in growth driven projects along with discussions with SMB as well as Enterprise SaaS firms looking to grow.

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