Steps 8 Black Friday Sales Strategy Guide For Artists

Tis the season for deals! If you are a designer, fall and early winter is prime shopping time and you have a big opportunity to earn more income during these seasons. Black Friday is one of the biggest times for businesses to generate big returns. Actually, this is how the holiday got its name Many businesses would not be successful (or "in in the black" according to accounting slang) until Black Friday promotions became a huge success.

To make the most of your time during the period when shoppers are on the go, you'll need a thoughtful marketing strategy that will get new and existing customers excited about your digital products. Check out this article for a comprehensive Black Friday sales strategy guide that will help you build an impressive, income-generating campaign this fall.

Do you know exactly what you're searching for? Jump to any section below:

•         the value of the Black Friday sales strategy
•         How far from now do you need to be preparing to prepare Black Friday sales
•         8 steps to build an extremely profitable Black Friday sales strategy      
•             Do research & set your budget
•             Promote on channels where your audience is
•             Map of how the conversion will occur
•             Design an irresistible offer
•             Craft messaging that converts
•             Tease & promote it
•             Optimize and track
•             Engage post-campaign marketing
•         A few examples of fantastic Black Friday promotions for digital items
•         Conclusion

Why am I required to run an annual campaign to celebrate Black Friday?

Seasonal campaigns are marketing efforts which occur at a particular period of time, and in connection with the date of a holiday or other event related to the period of time. As an example, Black Friday promotions always happen in November because it's right prior to major gift-giving seasons and it's an ideal time for shoppers to buy gifts.

Since most companies are using the upcoming gift-giving holidays to encourage sales, it's now become an extremely sought-after opportunity for customers to get into new brands that they may not otherwise have afforded.

This is also true in promoting upsells to existing customers!

How far in advance should I plan the Black Friday sales strategy?

Planning for seasonal campaigns starts about a month in advance of the celebration. It can take time to think about and plan, design and create all the components that go into a campaign. Large companies may even prepare for the year ahead. The sales, marketing, and the product development teams are involved in the creation of a campaign. But, if you're an entrepreneur on your own, you can do it too!

In this regard, try to start planning your Black Friday sales strategy planning during the months of August and September. The possibility of last minute sales is there also, particularly if you have a smaller and fast team. However, some paid media channels can be crowded. The best way to plan your campaign is to design your template in the earliest possible time and then finish the smaller aspects such as messaging, calls-to-actions and so on in advance of your launch date.

8 steps to create a highly effective Black Friday sales strategy

Whatever size your content creation team is, Black Friday sales strategies can be executed in eight easy steps. By breaking it down into these steps can help to plan ahead and ensure that you're hitting the milestones prior to the celebration.

Pro tip: if you're short on time you can only complete one task per week until you hit your date for live! If you're planning to launch a teaser campaign to hype up your audience prior to the launch of your official campaign make use of the teaser announcement date as your go-live date.

Do research & set your budget

A thorough research process is crucial to making you Black Friday campaign a success. Some things to research are:

• What problems are most relevant to your intended public today?
• Which solutions work or are what solutions aren't? Why?
• What makes your approach different in comparison to other solutions available?
• Who is your intended audience? go to get information about the solutions?
• What does your target audience expect from what they can expect from a Black Friday sale? In other words, are they motivated by discounts and multi-item bundles or access to your learning community?

Although this may seem like an overwhelming amount of inquiries, it'll map a clear picture of where your target audience is online in the Black Friday rush. It will also help you understand what messaging and products to present in front of them.

It's also important to take into consideration both new and existing customers. If the two types of customers require distinct approaches to messaging, channels or offers then it's recommended to break the two campaigns now.

Another thing you must secure at this point is the budget. How much money are you ready to invest in advertising? How much are you forecasting to make by generating a return on your investment (ROI)? In general, you should aim for at least 300% ROI on any campaign (but higher is better).

Promote the channels on which your target audience lives

Marketing channels refer to any electronic or physical location in which you'll present your offering. Digital channels are easier to monitor, particularly when you're selling digital products on the internet too.

This table below contains some channel options to consider. There are a variety of organic, or "free," channels which aren't a separate price, however they take a bit longer to establish the engagement of users and convert them into customers. Paid channels, on opposite, have diverse costs, however, they yield better results quicker. Naturally, the more you pay, the higher results you earn.

It's possible to combine strategies with channels, however it's not advised to use one channel to implement your sales strategy.

There are a few points to keep on your mind while creating any material that you put to your channels. The content should

• Has fast loading speed to make sure that customers don't bounce or forget to purchase
• Clearly state the offer and directions for purchase at the top so it's easy to drive conversions
• Do not focus too much on products that are outside of the Black Friday promotion, as you want to prioritize getting best results from some of the core items

Map showing how conversions will occur

• Lead collection and form forms. Which customers will have the ability to provide their contact information with you?

It is also an excellent opportunity to understand the distinction between the top funnel and bottom funnel. The top funnel is a stage of early awareness and the bottom funnel will be right after the lead is converted. If you're using blogs, or other organic channels, make sure you map out how leads will get from the top funnel page down to the content at the bottom.

Commerce includes a wide range of payment and selling features designed to assist our designers increase conversion rates and the value of an order:

• Purchase Now, Pay Later: Providing the flexibility to pay on a regular basis has enabled customers increase their average order size by three times.
• Order Bumps: Providing complementary products when you checkout helps customers increase the size of their orders by 98percent on average.
• Abandoned Cart: just was launched Abandoned Cart emails just in time for Black Friday. This feature can help to recover sales that might have been lost and increase revenue.

Create an irresistible offer

What's the real Black Friday deal that you're selling?

It's acceptable to have different offers as part of a selling plan. If you're looking to promote multiple offers to multiple audiences, consider the division of your campaigns into more segmented efforts. It will enable you to focus your efforts more precisely and get better results.

A few examples of offers are:

• 50% off any of the courses you choose for first-time customers
• 25 percent off of any option for existing customers
• 2-for-1 deals or digital bundles of items for a lower price
• Exclusive access for only 100 of your customers to be part of our online learning community
• Access to only the 50 first sign-ups to get your course completely free
• Coaching sessions for VIPs one-on-one

Pro-sales strategies to consider when making the best offer for you:

• Do not have more than three offers running at the same time, as you don't want to divert prospects.
• Each offer should be fairly straightforward so that it's straightforward to explain and generate excitement
• This should be an offer impossible to get any other season.

Craft messaging that converts

Messaging (also known as marketing copy) is what communicates the benefits of your business to customers. The message you send out should be tailored to your audience as well as your company's brand and the channel you're promoting through in your Black Friday campaign. Be aware that a lot of channels use a certain message format. In the case of Instagram, for instance, even though Instagram captions do allow you to post with up to 2200 characters, the majority of posts must include captions that are less than 500 characters to make it simpler for users to comprehend.

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Promote and tease it

The time has come to act!

If you're a self-employed solopreneur or you're ready to begin with your next campaign, the best advice is to create a schedule for the content you want to publish in advance. Applications like Hootsuite, Meta's Business Center as well as Letterdrop are great tools that let you create and plan content well ahead of the start date.

A lot of Black Friday campaigns are starting to be announced earlier and later every year. In accordance with your strategy for sales You may decide to make a limited-time discount. Also, you could present your Black Friday deal a week or two prior to the day of celebration. Since there's such a short duration for to launch the deal, think about sneaking in an earlier "light" launch, which offers previews of the deals to come.

Monitor and improve

Make sure you remember about the campaign once it is live. Be sure to keep an eye on it from the moment it's live. In the beginning, check in multiple times a day to ensure there were no technical glitches. Then, daily monitoring is the best. It's true that Black Friday campaigns have such a short lifespan so you'll want to pay close on the campaign. The one day mishap can cause a big loss of opportunity.

Frequent optimization is the key to an effective Black Friday sales strategy. If you see your ads or content doesn't perform optimally, try changing them! Experimentation is the fastest way to discover what's most successful for your target audience.

Keep in mind that the changes you make to your campaign's content requires time before they show results. it won't be evident in just a couple of minutes. Organic content takes longer longer than the timeframe for your campaign. Pay-per-click content usually shows gains in the results within just a couple of hours to the duration of a full whole day.

Engage post-campaign marketing

Offer your brand new and loyal clients with some unique offers. Consider offering your customers an additional, however smaller discount, if they want to buy even more courses from you!

Examples of great Black Friday promotions for digital items

Ready to start working to develop the Black Friday sales strategy but looking for a bit of ideas? Look over the most successful campaigns listed below.

The Audible Subscription Offer to New Members

Audible is an Amazon-owned company which allows its customers to listen to audiobooks and podcasts. Users pay for their subscription on a per-month basis and can choose to either purchase on a monthly or annual basis to access a collection of digital audiobooks and other content.

In anticipation of Black Friday in 2023, they offered a great marketing campaign that encouraged new sign-ups and build loyalty among customers. This is what they did which was fantastic:

• It offers a low introductory cost of four months which is enough time to allow new users to fully explore the platform.
• The offer also included Audible credit in the offer, which allowed users to access other information "for absolutely free" in case they were not satisfied with the content included.
• The purchase was simple as users could use their existing Amazon account and payment information to make the conversion. Eliminating this hurdle in the conversion process allowed for greater revenues.

The Classy and Fashionable eBook Sales

The site is a classy and trendy online educational resource designed for everyone who wants to build small-scale wardrobes. It offers a variety of ebooks and digital downloads for readers to discover their personal style and plan a simplified outfit to go with.

In 2020, they announced in 2020, they launched a Black Friday sale on all of their Capsule Wardrobe eBooks. What's so great about their approach to sales?

• They timed it right according to what their customers desired. When consumers were home more frequently and emptying their closets, they marketed eBooks about how to do just that.
• The promotion, discount code, and the landing page that allows you to redeem the offer super easy to find.
• There were also teasers of the contents of the ebooks would look like to encourage purchases from more cautious customers.

Ran Segall's Webflow Course

Ran Segall first started out as a web developer and later moved to teaching his web design course skills on YouTube and now has more than 400K viewers. In the first few months, he's made over $3M from selling his digital goods.

Just a few months ago, he promoted the launch of his brand new Webflow Course. Though this wasn't strictly an actual Black Friday promotion, it has plenty of admirable elements similar to. What made this promotion amazing:

• He promoted the offer through LinkedIn and already has a fan base of 9,000+ users.
• The feeling of urgency to purchase is generated. In his post he says, "And to make this launch even sweeter We're offering our customers a 30% off the course. Don't delay - this offer ends this Friday, at midnight."
• The 30% offer can be found right on the center of the picture, making it difficult to ignore it.

Conclusion

The following Black Friday sales strategy guide can help you determine what, how, and where you will target your new and existing customers this holiday season. Don't forget to do your homework ahead of time and begin planning in advance. There is a lot of noise and competition the time of year Therefore, being careful and loud in your promotions helps you stand out from the rest of the pack.

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