Six Ways to Tell Better Stories in your Content Marketing

In the present, in the midst the increasing amount of information, both on and offline our attention spans can be as long as a sleepy goldfish. However, even when you've got plenty of information it's difficult to locate your clients and convince them to take action. However, there is a bright side to all of this because it's left those who are hungry for something specific: a human connection.

The best way to build rapport with the people around you is through telling stories. If we include stories in our writing, we turn our information into wisdom. It is clear that we accomplish is not solely for to make money. we are committed to the resolution of this issue and we also help our users. Also, it helps create a sense of context among every piece of content we make by combining them to create a bigger image.

Jeff Bullas

Here are 6 ways to create better storytelling in your marketing of content

1. Your followers should turn into the hero.

The first and most crucial aspect of the art of storytelling in your company. The role you play isn't the primary protagonist, your customer is. If you focus on your own interests and what interests you, your writings are perceived as "hype" which creates an opposite impact. Instead of creating an emotional bond with your readers and attracting them, your stories will turn off them.

It doesn't mean you should not tell stories about you. Sharing your stories is essential. Remember that viewers will be able to experience your stories as if they had lived through the events. So, make sure that the story and the message convey pertinent information to your audience.

     2. Learn where your customers are on "The buyer's journey"

There are a lot of stories to share, which will you choose? The stories you tell should be ones which resonate with readers and be pertinent to their needs right now. You need to give the readers an experience that will make your audience feel energized to make the next move in tandem with your.

The buyer's journey provides a useful framework to guide us in understanding the state of mind of our customers in deciding whether or not they want to buy from us. The Buyer's Journey is composed of three sections: Know, Like and trust. Let's take a look at each of them:

Make sure you are aware of: At this stage the audience only must be aware even. They might not be aware of the challenge that you need to resolve. Your stories will need to convey the essence of the problem or opportunity that will draw their attention and interest quickly. Your stories must be short (your readers won't have that much of an attention span for your stories but) and offer either emotional or an actual value.

     3. Don't reinvent the wheel. use frameworks

A lot of times, telling stories is not something we do naturally. Sure, we "tell stories" but there's a better method for storytelling which connects you to the viewers. Lack of frameworks similar to having to create a new wheel each when you share an account. Frames allow us to explore different viewpoints and open new ways of thinking, which help us to escape from the mental traps that we are stuck within.

There are many types there are a variety of models available. My personal favorite to tell stories that connect to the audience and spur actions is The Crossroads Formula. It's the Crossroads Formula breaks up the stages of the Buyer's Journey into questions, and aligns them to the many phases that make up The Hero's Journey.

     4. Tell stories with images

You don't have to limit yourself to only one type of medium for your storytelling. When you're either writing or telling the stories, you can include pictures to assist in conveying your message or emotion. wish to convey.

The visual images processed more quickly by the brain and are more recollected as compared to textual or spoken words. Visual perception is one our most powerful senses and messages from visuals cut into our brains, without even realizing the impact. They can cut huge pieces of text, and to keep readers engaged. They communicate concepts and thoughts in a manner which other forms of communication are unable to.

You don't need an Hollywood movie budget in order to make it with visual storytelling. Take a look what's the Matter? A blog by Tim Urban with millions of fans ... The blog would have some cash to show some stunning images however, the site is filled with drawings that look like they were drawn by an 11 year old with paint software in 1996...

Here are some simple methods to include images to your website content:

Screenshots accompanied by annotated notes It is not a need to spend a lot of cash on designing here A screenshot with an annotation or two will enhance the quality of your ideas to your visitors by showing real examples that support the content you write.

Charts, diagrams and graphs -All you need for telling a great story is the line. Diagrams and graphs allow you to make sense of the data and tell a visually appealing narrative that reflects the movement and decline of information. Look at the way Kurt Vonnegut (my favorite author) turns classic tales into simple graphs.

Memes HTML0 Memes Memes are great since they use familiar concepts as well as characters, and then apply them to the new environment of our material. As per"simple-exposure" results, people prefer the "simple-exposure" result, people prefer the ideas or images they are familiar with over ones which are not familiar.

Quote pictures -This is an easy and effective method to include images to your content. If you are using the words of an influencer to support your ideas Make it an image of the quote. The person you quote appear like a rockstar also (which means they are more likely to share your content)

     5. Set big goals

It's not enough to look back at your past to discover tales. You can create your own story by setting goals that are large to your organization.

Goals driven by stories, also referred to as goals that are based on stories, also known as BHAG (Big Hairy Audacious Goal) are a reflection of the change that you'd like to see by your actions. It's the kind of world which you make day in and day out with the effort you put into it.

There are many benefits to using an BHAG

• It allows you to talk about your business and your companyA major goal can be an ideal tool to start discussion and excitement when talking about your company.
• Creates something larger than yourself The result is an entity that is greater than you. with a major objective, you prove that you're able not just for a making money, you're accomplishing a higher purpose. You can then engage the individuals who share your cause, and assist in making the world better through being a part of the process.
• This is more important for both you and your (team) A BHAG isn't just about your customers, but all of your team. The team will get inspired by your mission that increases enthusiasm and loyalty.

To allow an BHAG to be established, you need a measurable objective that is tied to your story. If it's measurable you can prove your success and make it concrete. It needs to force you to step out of your comfort zone. Thinking of your goal can cause some stress and make you think "how do I accomplish this?" The thought of pushing yourself to your limits encourages you to take you to act.

To find out more about how to make the BHAG you want, take a look at: Storytelling Secret Weapons - How To Create A BHAG

     6. Create yourself your very own "secret recipe"

Remember when you were young and your grandma, mother or some other significant person that you trusted would cook the special dish you adored. It is "grandma's lasagna". The lasagna that you enjoyed at your grandma's home was so delicious that you found it difficult to consume anything other than lasagna. True, grandma did not do anything special in her lasagna, however because of the emotion-based connection you felt with her the others' lasagnas were bland...

You can create an "grandma's lasagna" result for your company through the creation of the idea of"proprietary process" or "proprietary procedure". The term "proprietary process" can be used to present a tale of how you can achieve certain result.

Imagine Brian Dean's Skyscraper Technique - There's nothing too special about the parts of this strategy, but the term "Skyscraper" has become a common use by SEO marketers.

Here are the most important features of a method that is proprietary:

1. Make it in just 3-5 step:3 steps is the most effective because it's easier to keep in mind and understand.
2. Make it clear that you're normal:It should point to the fact that you're a human too and have shared the struggles and frustrations of your viewers.
3. You're not like them:Though you can relate to your customers, but you've accomplished the task or discovered a technique that makes you specifically qualified to address this issue.
4. Allow your heart to shine toonnect to your work with your own personal story or a image that shows how much you appreciate the outcome to this particular issue.

It's another method I use to walk my clients through "The Scalable Storytelling Method":

• Discover - We look for fascinating parts of your tale.
• We are certain about how we want the story to be shared.
• Delegate - We create a team of creatives that are able to assist in telling your story.

To find more examples and information on proprietary procedures check out: Storytelling Secret Weapons - - A Private Process.

Get your message across to the world with better storytelling

Stories have an enormous influence on the engagement and quality of your content marketing plan. It can inspire new ideas of how to develop your plan and add meaning to your purpose which will inspire your staff to develop even more. Make sure you are confident and transparent about being open and honest. It can help you create that human connections that your customers are looking for.

Begin by establishing the foundations of your tale and then be aware of how people react to your story and the details you share. Also, it is important to try out your story and tests during everyday conversations, and if they pique the listener's interest, you can incorporate the story in your own writing.

Do you have a way to incorporate storytelling into your work? Do let me know about it in the comment section!

Kyle Gray helps entrepreneurs create powerful storylines for their businesses that increase sales, grow and boost engagement. He has collaborated with a variety of small and start-up enterprises to design scalable strategies for marketing. His book The Story Engine outlines his strategy for crafting content marketing as well as the art of storytelling for brands simple and efficient.

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