Seven years into her coaching business, Becky Mollenkamp is honing into the job she enjoys the most.

Find out how the mindset trainer and time-tested founder Becky Mollenkamp is evolving her business to be more in line with her passions.

What might happen if let go of the "shoulds" and started to trust your instincts?

The mind coach Becky Mollenkamp who quit living an existence of "shoulds" has changed everything. Even her path to career.

Becky helps people make the transition from "small company owner" to CEO, and to build viable businesses that don't overheat. Through her Gutsy Boss brand, she has helped thousands of clients to determine what they "shoulds to be doing" and assess success on their terms.

Her professional experience spans more than twenty years as an entrepreneur to her job, including having a 6-figure agency in content marketing prior to launching her business of coaching in 2015.

We recently sat down with Becky to discuss how her company has grown in the past few years. We also reflected at the road she took to build it. The company is moving through a period of transformation and she is focusing on special work with entrepreneurs of mid-size along with their advisors along with employees.

Read on to discover how Becky has grown her business by relying on her gut instincts as well as eliminating"shoulds, "shoulds" -as well as helping others business owners succeed in the same way.

The role she plays is an emotional coach

Although Becky had been an entrepreneur for twenty years, her coaching wasn't always a part of her plans.

"What drove me down the coaching path was my brother passed away during the year 2010. He died from an overdose of heroin. The incident really awakened me during my sleep," Becky explains.

"I was a person who's life consisted of one of "shoulds," going through the motions and performing everything women are expected to accomplish. I realized that my time isn't enough to spend doing things that aren't what you want."

"I did not know exactly the thing I was seeking. However, I knew that was not the case," Becky remembers. The writer paused his work and returned to her mother. It was then time to begin the internal investigation to find out what she was planning to accomplish in her career in the near future.want her life to be like.

Becky could begin developing her own writing firm. "It was something I had an understanding of and was proficient in. Then I realized that what most wanted to achieve was to help others break out of the "shoulds"."

Then she began coaching.

"I discovered that I can assist others through similar issues that I've been through. This is where I discovered it's the thing I'm meant to be doing. This is what I'm destined to be doing."

The work she did as the owner of an agency, as well as a greater desire to support others makes her special perspective the best fit for coaching about mindset.

"I'm definitely far from being an experienced strategist, or consultant, but I'm an instructor. Thus, I guide people to their own conclusions as well as their personal knowledge of the things they'd like in their lives and also within their work. And then, I aid them move toward that direction," Becky explains.

To assist others to be more authentic and authentic in their lives In order to help others be more authentic, she incorporates her own personal values to the table. "I'm an empathetic female coach. It means I appreciate the lived experience of my clients and being well-informed about trauma. My coaching is about empathy and not about judging or blaming."

Inspired by her own experiences and experience, Becky began building her coaching business online, but there was a lot of "shoulds," too.

The difference between what an online-based enterprise should appear to

When asked about the challenges that she faced in establishing her own business of coaching, Becky laughs. "There was no challenge I did not face. I'm confident that I've conquered every challenge."

The war of the "shoulds was waged here also. "I consider that the biggest issue was the multitude of voices within the online world about which business models to adopt and how you should conduct it and what you need to do to be successful," she says.

In retrospect, Becky finds this common assumption that people who do not work full-time from the beginning aren't convinced of their abilities. which can cause harm and privilege. "I didn't know this when I was younger and I was numb and feeling that I wasn't performing well as I had to write for a livingand survive."

She recalls the thought "Why was I not able to make my coaching efficient and quicker? What's wrong?"

Most people will not get their dream job for all time. That's okay! This can be a gradual process, but it's not an excuse to not be dedicated or an excellent business manager.

"I was required to perform myself to free me from all the feelings of guilt and shame, and acknowledge that the suggestion to commit completely to something[was not practical for many people."

"The greatest challenge I faced at first was figuring out the possibilities of gradually shifting my writing for a different business." It was the intention to shift her work at a rate that was 25% per year. The first time she did this, she had 75percent writing and 25% coaching. "Honestly that's only the second time there's been one word that's composed" Becky tells us.

"That was an extremely long and lengthy process. Then, letting it go and releasing the burden of it as well as recognizing that it's good enough could be the most effective approach for anyone to begin a new venture without feeling that they must put everything they have into the endeavor or trust in their capabilities."

Becky had a difficult time being CEO and recognizing the importance of her position and appreciate the importance of the larger.

"You are an independent business owner and you can become a solo entrepreneur, you may become the sole owner of a tiny firm by hiring a number of consultants . But, you're still the boss, you're an executive and a visionary," she emphasizes.

"It's about having confidence as well as saying, "I'm confident in my ability. I'm capable of the task.'"

Today working environment, an executive-like attitude is at the core of her interactions with clients.

A specific client in mind (while providing her with a wider market)

Becky's professional life is going through shifts in her job. She is now focusing on the coaching of small company owners and employees .

There are several factors that led to this shift.

Her job is tied closer to the knowledge she has gained from her experience and personal experiences in her role as a business owner.

Becky's time and talent can be a blessing for other people. This earns Becky her the highest income.

It's the job she loves the most.

Based on her own experience, Becky wants her clients to feel "the changes that occur within you when you conduct your business like a business and treat yourself like the CEO."

"I have dealt with individuals, and I still do. However, I'm working with females, typically those who manage mid-sized businesses," she describes. "It's focused on ensuring that the workplace is a harmonious one for the employees. Additionally, it is about helping employees or advisors to provide their employees with guidance so that they are more harmonious in their work."

This will impact Becky's bottom line as well.

"You are charging higher for coaching because you charge more], and you must find someone who will make the same profit with guides costing $7, or even courses valued at $200. It's my job to market numerous [courses and guides[courses and guides]. It is my responsibility to identify a wide range of potential customers to add to my options since only around a tenth of them transform to something." The clients of coaches tend to recommend to other clients, which may result in higher revenue from coaching later on.

However, Becky plans to continue providing her services to more people, even if they're not an ideal match for her new coach-in-person.

"I'm keeping my company exactly the way I've handled it. It's Gutsy Boss, as well as helping both businesses and individuals," Becky explains. "I would never allow these people to be pushed into the shadows. I've had the privilege of working with a few people over the years many who have appeared in my podcasts or become part of my email lists."

To meet the demands of those who are in, Becky has repurposed a bulk of her research to develop Gutsy Guides that help tackle specific issues like boundary setting and making massive demands in addition to getting over imposter's Syndrome.

"Generally the people in the middle-career professional group rather than having several one-on-one meetings with them I offer the opportunity to assist them in tackling these problems on their own," she says.

If you can track down Becky's work They fall in two categories distinct from each other:

Prospective clients to coach

Everybody who can profit from Becky's self-guided mini-course , self-study program or the Gutsy Guides and are hosted by Becky by Becky on

Which segment each potential customer fits into?

Automated segmentation, automatic and a bit of inspiration to Golden Girls. Golden Girls.

Automating, segmentation and automating together with a fun test that matches potential clients with the appropriate product or service

Becky has a quiz on her site: "Which business owner are you? " This test, which consists of six questions (built through Interact ) will let you know the business owners attracted to follow the Golden Girls are: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) (or Sage (Sophia).

Everyone is unique to a phase of business ownership starting from the very beginning to an experienced expert.

"To be clear about the fact that the opt-in is advanced to join the mailing list" Becky cautions fellow creators. "I do not recommend starting with something similar even if you don't possess opt-ins... My experience was that I began by downloading one single document. It's the most straightforward alternative."

When you're ready to categorize those customers that sign up with a more intricate offer such as Becky's test can help you in this. Segmentation allows you to make it easy for customers to target offers according to their personal needs or level of expertise.

Automated email marketing campaigns are developed via ConvertKit. It means she'll need to spend her time sending emails to the appropriate recipients.

"It is happening even while I'm asleep," she describes. "They're receiving the newsletters by emails, and when they'd like to purchase books, the cost is quite affordable. It's simple, and an straightforward procedure."

Becky is convinced that the business will expand even further through her venture.

The manner that Becky's business operates has changed is her strategy for using .

Becky has launched (and often removed) many new services as her business grew and expanded. This included digital downloads, additional education courses, and group coaching.

Presently Becky is in the process of preparing for Becky is currently preparing for the 2023 Gussy Accountability program, which will include group coaching, online resources, individual coaching with Becky or live training in line with the program clients select.

"I am amazed with the capability to lead groups as all of the equipment I'd like to share are able to be saved in the system. My clients can search for the tools they need. You can create tools that are accessible. It is much more easy. They will also have the ability to pay for in full . There is no need to think about every aspect."

The purchase buttons are able to be integrated and the checkout interface make it simpler for customers to buy programs like Gutsy Accountability without having to leave the website's main page.

While she's been the creator, she's given Becky the ability to investigate the various types of products and figure out the most suitable choice for her as well for her clients.

"Almost every single week I get a call from someone calling me telling me that they know you're using it, please let me know of the use.' And I'm delighted to hear," she says.

"I believe it's important to make people aware that you can construct on the platform... The platform offers everything for the price you're able to afford."

Choose the best decisions to develop a an enterprise that is in line with your values

Becky's final advice for creatives is exactly the same advice she offers her clients her advice"follow your intuition..

"Listen to your inner voice. Most of the people I speak to... are unsure and lack confidence. This causes them to be stuck. They think that they're not doing enough to improve their business. It's downright demoralizing. That's the feeling I can remember," she says.

"In the beginning, making the effort to have confidence of yourself is essential to have any kind of successful outcome."

Becky's coaching company has expanded dramatically since she started her program in the year of. However, the essence of coaching her -- helping other coaches get rid of the "shoulds as well as "shoulds" and "shoulds" remained unwavering. We're eager to find out where the next four years (and possibly even longer!) will bring Becky as well as her business.

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