Selling Courses, Coaching, and Coaching along with Coaching in conjunction with Melissa Bolton -

What's the purpose of branding when it comes to helping makers sell better and more effectively? In the years that she's been running profitable businesses as well as working with hundreds of others, Melissa Bolton had a hunch: To sell successfully the first step is be aware of who you are and what your target market is. It's then a matter of aligning the message with both. The outcomes prove she was correct and her large client list of clients who have been successful confirms this. She discusses what creatives should know about branding, and how she helped take her coaching and courses to the next level.

   In the year 23 you earned a seven-figure salary. When you were 27, you earned the status of Vice President in a Fortune 500 financial company. Nowadays, you're highly sought-after Brand Therapist - a specialty you've developed and made unique. Let us know how your amazing journey began, and what your most valuable lessons that you've learned thus far.

Never have I treated a client as a potential customer or thought of them as a possibility. These are real people who have real needs, goals and desires. The opportunity lies in what you do to help them. This answer feels like it may be longer, but the truth is that it's that easy. Be kind to people in the same way as you'd like to be treated. be attentive, and finally assist.

 Can you share an explanation of the role of a brand therapist and the archetypal method you use to define your own?

I've always been interested in psychology and behavioral science although I've never been able to become a conventional psychotherapist. While I was at homeat night, I was reading extensively about the psychology of behavior and its theories, particularly with regard to decision-making. I began applying these ideas in my branding and the outcome was amazing. Since I believe in the individualism of each person, I am looking to create titles that reflect your personal brand. "Brand Therapist" was a great choice.

I created the archetype brand course back in the year 2010. The time was when there wasn't a course like this available. The usage of archetypes was commonplace for branding purposes However, the training wasn't until recently available. It's the idea of taking the scientifically proven principles in applying them to purchase behavior. You can doubt behaviors however the patterns can be difficult to ignore. Archetypes reveal patterns in behavior , and help you to cater your words as well as your fashion offerings to those who need these most.

   Through your study, it became clear that many creators and business owners fell short because they ignored branding and were focusing on marketing. What are the simplest steps makers can take to build an authentic brand?

You can't effectively market something if do not know the person you're selling to, what it is you're selling, what you'd like to attract as your customers or the product you're actually offering. What I mean by that is that in actual, we're not selling anything or even a service. All we're offering is solutions. selling people a higher version of themselves. It is essential to be able to recognize and convey the essence of your brand and apply it to everything your activities is essential to the growth of any brand.

Your website provides useful, free tools to prospective customers, including your complimentary archetypal test for your brand and analysis. What impact have these resources had on your business and how can creatives include the resources in their marketing strategies?

The free quiz has had an enormous impact. I've invested a significant amount of time learning not only the right questions however, but also how for the most precise responses. A million or more took the test over the years. It's still awe-inspiring to me. But it's highly insightful and deep. I can appreciate the appeal. It's helped so many. It's helped me grow my email list as well as broaden my services to my ideal clients and customers.

It is recommended to design giveaways that go with your own personal fashion. As a teacher who is a Luminary (archetype) teacher , I am a fan of spending time learning and taking my time while sharing that information with others. I think a game is a good concept. If you're anything like me, it could be a different aspect. It could be a template of a white paper an ebook, or some images or any other content that is available for download. Make sure that you receive any kind of incentive, with which is perhaps the most popular being your email address. They can always unsubscribe if you don't enjoy the material.

With many years in the field of consulting What advice do you give to creators who might want to provide the services of coach?

I've got a lot of thoughts on this matter:

• Don't give your time away for free. A free consultation is fine to see if you're a great fit, but be sure that you do not offer too many. You should have a handful of questions you'd like to address prior to the appointment. Be sure to stick to the scheduled time. Keep them interested and wanting to know more.
• Set boundaries, and then follow these boundaries and stick to them. Everyone will try to get more of you. If they want or need more, they'll pay the time and money. In the absence of that, they won't value your time, so it's time to move on with your day. Simple as that.
• I'm focused on working with your ideal clients. Make use of your sense. If you think a client doesn't seem to be a great fit immediately you meet with them, then they probably don't. Don't ever try to convince them of your costs or get them to join your team. They'll appreciate working with you and will be eager to give up their money to exchange their time.

 With regards to branding, what is the role social media be doing and what type of material has proven to be the most beneficial for you as an performer?

For me, social media appears an important element of marketing than branding. Personally, I prefer Pinterest as compared to other platforms. There's less noise , and it's more focused. The people take their time to organize and sort. It's a planned process. It's a nice thing to look at. In addition, I am able to see what else people are saving. These are different to Facebook as well as Instagram. I would suggest logging into an account that has most followers. You can also consider taking a look at your site's visitors data to discover the source of your traffic from. After that, spend your time and effort on those places.

 What tools have proven to be most effective for launching and marketing your service?

One of the best tools is actually a feature, not a tool.

Reviews can be very beneficial for selling. Social proof plays a huge role as people want to know the risk involved in making a purchase. The ability to get honest feedback from someone different from you (the customer) is quite impressive.

In addition, I use coupons frequently because of various motives. Being able to personalize coupons is a major positive. My customers love the fact that I create custom codes using their names or their business names. It's entertaining, and it gives a professional touch.

I'm in love with its "Courses" feature, and I'm even more impressed. It's my favorite online tool and is a breeze to design and create courses. This isn't even taking advantage of all the possibilities such as quizzes, videos or quizzes and I'm excited to get started. My courses were launched within the last month and have already seen a number of happy students.

What are you doing to advertise and promote your products on the internet?

I was selling digital downloads often on my website prior to GDPR taking effect. As an U.S.-based firm, I found myself frustrated and confusing and it was time-consuming trying to understand the newly adopted tax law. So I just paused selling downloads completely. After I researched, I realized they took care of the VAT taxes in all areas for me. I was immediately intrigued. It has enabled me to make sales of tens of thousands dollar worth of electronic goods and not worry about taxes.

The name itself is increasing in recognition and popularity. Because their name instills confidence, customers know that they can purchase with confidence.

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