Root Science The Evolution of Root Science Grassroots to Global using Google Ads
In the highly competitive skincare industry, Root Science made use of the power to take advantage of Google Ads and the flexibility of to reach new customers , and provide an effortless shopping experience and achieving a remarkable ROI on ads (ROAS).
Profits from passion turned into profits
Founded by Gigja Wesneski and Derek Reynolds, Root Science began as an effort by Gigja to find a solution for her sister's extremely sensitive skin.
Gigja discovered that a lot of natural ingredients failed to live up to their earthy statements. She decided to create something unique. Gigja collaborated with cultivators to develop a variety of recipes that are based on the research behind each ingredient rather than scents, colors, and fashions.
Leaving their careers to focus their efforts on Root Science, Gigja and Derek were looking for a stable digital home for their business and a way to get their message across, on large, to the right audience. Their solutions came from as well as Google. And when a massive spotlight was unexpectedly shown at their firm in 2019, they proved that they were ready for a phenomenal development.
From a grassroots effort into a brand that is global
Without their own retail location, Root Science refined their products and marketing to secure shelf space in shops like Anthropologie, Free People, Neiman Marcus and Bloomingdale's. They were noticed by the press.
In the year 2019, Kourtney Kardashian happened to feature one of their detox facial masks in the Vogue video. The clip went viral, with over 17 million views.
Thanks to WordPress and its website, Root Science could manage the volume of traffic associated by a viral, sudden video - and they were able to capitalize on it. In the present, Root Science is a company that is growing and invests around 20 percent of their profits to marketing.
The biggest two challenges facing all businesses
Two major obstacles were in the way of Root Science's expansion when they began to gain momentum.
- Presenting products well
- Reaching the right audience
For an online business it is important to present your products in a way that involves more than just aesthetics - your website needs to deliver a superior user experience. It must load quickly as well as be simple to use and navigate and allow users to move from the webpage for a product to the point of check out.
A good website should be accessible. Beyond that, you need the right people to locate it, particularly when your product is unique in a larger market.
Root Science wasn't just selling another brand of skincare for the masses. They have a very specific audience: people who actively seek natural and scientifically-formulated skincare products.
Showing their product through
enables Root Science to have a elegant and effective e-commerce site. Because it's built on WordPress and works seamlessly in conjunction with their marketing and content initiatives without the requirement for continuous custom development.
"WordPress was always in my thoughts... It was something I've been hearing so many stories about the way it performed well with SEO. So I was looking at WordPress which, then, was a great option to set up a shop."
Actually, Derek himself has worked to create and modify their ecommerce site using the benefits of open source software, including community-driven customer support as well as a wide range of plugins and extensions.
"I've played around with the website quite a bit. There's a huge collection of plugins. This is what's so great with WordPress and ...there's a plugin for everything. Therefore, whenever we require something - like a loyalty program, or referrals to a loyalty program - we have it."
The intuitive backend interface allows you to deliver top-quality customer support and manage a seamless processing of fulfillment without requiring expert technological knowledge.
So, with the first major challenge being met with a slew of arrows , Root Science was positioned to meet the next challenge in attracting the proper traffic.
New audiences can be reached by using Google Listings and Ads
Through the use of Root Science Root Science has been using Google's Product Listing for well over an entire year.
In the past, they've achieved "increase our exposure across the internet and be competitive with bigger companies." Root Science has experienced a growth of 5% in traffic to their site in addition to an increase of 10% in sales.
High-quality traffic helped Root Science grow their email list, which helped increase retention of customers The company's most sought-after metric of success.
Their current return on ad spend (ROAS) is 2:1, and their click-throughs are climbing. Some of their products are earning a 4:1 ROAS. If they keep working on Keyword recommendations, SEO-driven blog content, education for customers, along with other kinds of marketing via email They expect their earnings and profit to continue increasing.
At present, Root Science devotes 50 percent of their budget for marketing to Google advertising efforts.
Add-ons and plugins that support Root Science's success
Derek works continuously to customize ad campaigns and optimize results, which is key to achieving the best return on investment. Root Science also uses an array of other extensions and plug-ins to help their online business increase its growth.
Utilizing Stripe the company has been able to provide express payment alternatives including Apple Pay, Google Pay as well as many more.
Create your own story of growth by using Google Listings and Google Ads
According to Gigja stated, "We really are a family run company. We're a tiny team. His mother works with us. My brother works with us. We do everything in house Everything you will see on our site - such as the pictures are shot by my brother. Others are shot by myself. I do all the creative direction. Yeah. We truly are a hobby project, which has become a business."
If you've got an imaginative idea, or a desire to make a difference or make a change for your life, then you may have everything you need to be successful.
is the ideal platform for building your store. You can add extensions, such as Google Listings & Ads, and you'll have both the components needed to solve some of the most frequent business issues that arise from presenting your goods and making them visible to the appropriate people.
Performance Max campaigns automate everything that is required to create ads, which includes text, image selection for products, audience targeting, and optimising for the most effective advertising and products, ensuring that you can make the most of your investment. The algorithm is able to serve appropriate ads to the appropriate target audience at the appropriate time.
Yes, your company couldbe similar to Root Science.
Although you may already own an online store, you might have not realized just how automating a Smart Shopping campaign using Google Listings & Ads could boost increase sales. Want to take a deeper investigation?